Sebastian Molinillo
Biographic Data
| ID | 3080818 |
|---|---|
| NAME | Sebastian Molinillo |
| GIVEN NAMES | Sebastian |
| FAMILY NAME | Molinillo |
| SIGNATURE | MOLINILLO S |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0001-9132-5190 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 18 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Early socialization and cultural identities in cultural consumption inequalities in Chile.
Tourism marketing in a metaverse context
The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience …
Unraveling the mechanism to develop health consciousness from organic food
Purpose The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium through a cross-cultural study. Design/methodology/approach A comparative analysis was conducted in two countries (Brazil vs Spain). Based on the stimuli-organism-response framework, the authors present a conceptual model to investigate th…
Determinants and risks of intentions to use mobile applications in museums
This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment. An asymmetrical analysis through a fuzzy-set qualitative comparative analysis (fsQCA) investigated the c…
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
Smart city communication via social media
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment
Online Brand Communities
Smart city communication via social media
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
Tourism marketing in a metaverse context
The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience …
Online Brand Communities
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment
Smart city communication via social media
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
Determinants and risks of intentions to use mobile applications in museums
This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment. An asymmetrical analysis through a fuzzy-set qualitative comparative analysis (fsQCA) investigated the c…
Unraveling the mechanism to develop health consciousness from organic food
Purpose The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium through a cross-cultural study. Design/methodology/approach A comparative analysis was conducted in two countries (Brazil vs Spain). Based on the stimuli-organism-response framework, the authors present a conceptual model to investigate th…
Tourism marketing in a metaverse context
The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience …
Early socialization and cultural identities in cultural consumption inequalities in Chile.
Computer Science (7 works) · Business (5 works) · Digital Marketing and Social Media (5 works) · Psychology (5 works) · World Wide Web (5 works) · Advertising (4 works) · Marketing (4 works) · Political science (4 works) · Social Psychology (4 works) · Social media (3 works)