Izabela Derda
Biographic Data
| ID | 3080915 |
|---|---|
| NAME | Izabela Derda |
| GIVEN NAMES | Izabela |
| FAMILY NAME | Derda |
| SIGNATURE | DERDA I |
| AFFILIATIONS | Erasmus University Rotterdam |
| ORCID | 0000-0003-4223-4692 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
‘When AI has helped me get there, is it still my idea?’ identity dissonance in creative work under conditions of algorithmic co-production
The article investigates how advertising creatives negotiate their identity in the context of generative AI’s (GenAI) increasing role in concept development. Based on expert interviews and netnographic discourse analysis, the study shows that GenAI disrupts familiar understandings of authorship, originality, and affective connection to creative work. Participants describe an ongoing negotiation in which feelings of pride, personal ownership, and …
Towards human-centric AI in museums
The article investigates the integration of visitor-centered artificial intelligence in museums, examining current attitudes of museum experts towards AI and its potential impacts on museum practices. Through this exploration, the article identifies and develops foundational principles that should underpin the application of visitor-focused AI in museums. It introduces the Human-Centric AI Governance Model for Museums (HC-AIM) as a framework addr…
Museum exhibition co-creation in the age of data
Development and popularisation of creative technologies have resulted in changes to creative processes in the art and museum sector, and have redefined consumer and producer roles. The design practises that emerge when exhibition designers integrate new technologies to promote visitor engagement and co-creation are investigated in this article. This study delves into a novel design strategy for exhibition co-creation that acknowledges each intera…
“Did you know that David Beckham speaks nine languages?”
The introduction of artificial intelligence (AI) into the media production process has contributed to the automation of selected tasks and stronger hybridization of man and machine in the process; however, the AI-supported production process has expanded from the traditional, three-stage model by a new phase of consumer evaluation and feedback collection, analysis, and application. This has opened a way for far-reaching content personalization an…
At the intersection of interests
The development of forms at the blurred boundaries between advertising and editorial content has led to a shift in advertising industry practices. In the process of campaign development, it is not uncommon for media platforms to take on some of creative tasks that were once traditionally delivered by advertising agencies. This study investigates how changes in the media landscape have affected creative processes, and identifies a paradigm shift w…
Developing experiences
Visitors’ criticisms demand a shift from passive, encyclopaedic exhibitions with curatorial authority, to ones that engage visitors and place them at the centre of focus. This has ignited a change in approaches to exhibition design. One of them is the employment of immersive approaches together with strong storytelling, which can create memorable experiences and redefine the visitor experience. This study investigates the design and production pr…
Developing experiences
Visitors’ criticisms demand a shift from passive, encyclopaedic exhibitions with curatorial authority, to ones that engage visitors and place them at the centre of focus. This has ignited a change in approaches to exhibition design. One of them is the employment of immersive approaches together with strong storytelling, which can create memorable experiences and redefine the visitor experience. This study investigates the design and production pr…
Towards human-centric AI in museums
The article investigates the integration of visitor-centered artificial intelligence in museums, examining current attitudes of museum experts towards AI and its potential impacts on museum practices. Through this exploration, the article identifies and develops foundational principles that should underpin the application of visitor-focused AI in museums. It introduces the Human-Centric AI Governance Model for Museums (HC-AIM) as a framework addr…
At the intersection of interests
The development of forms at the blurred boundaries between advertising and editorial content has led to a shift in advertising industry practices. In the process of campaign development, it is not uncommon for media platforms to take on some of creative tasks that were once traditionally delivered by advertising agencies. This study investigates how changes in the media landscape have affected creative processes, and identifies a paradigm shift w…
Developing experiences
Visitors’ criticisms demand a shift from passive, encyclopaedic exhibitions with curatorial authority, to ones that engage visitors and place them at the centre of focus. This has ignited a change in approaches to exhibition design. One of them is the employment of immersive approaches together with strong storytelling, which can create memorable experiences and redefine the visitor experience. This study investigates the design and production pr…
“Did you know that David Beckham speaks nine languages?”
The introduction of artificial intelligence (AI) into the media production process has contributed to the automation of selected tasks and stronger hybridization of man and machine in the process; however, the AI-supported production process has expanded from the traditional, three-stage model by a new phase of consumer evaluation and feedback collection, analysis, and application. This has opened a way for far-reaching content personalization an…
Museum exhibition co-creation in the age of data
Development and popularisation of creative technologies have resulted in changes to creative processes in the art and museum sector, and have redefined consumer and producer roles. The design practises that emerge when exhibition designers integrate new technologies to promote visitor engagement and co-creation are investigated in this article. This study delves into a novel design strategy for exhibition co-creation that acknowledges each intera…
Towards human-centric AI in museums
The article investigates the integration of visitor-centered artificial intelligence in museums, examining current attitudes of museum experts towards AI and its potential impacts on museum practices. Through this exploration, the article identifies and develops foundational principles that should underpin the application of visitor-focused AI in museums. It introduces the Human-Centric AI Governance Model for Museums (HC-AIM) as a framework addr…
‘When AI has helped me get there, is it still my idea?’ identity dissonance in creative work under conditions of algorithmic co-production
The article investigates how advertising creatives negotiate their identity in the context of generative AI’s (GenAI) increasing role in concept development. Based on expert interviews and netnographic discourse analysis, the study shows that GenAI disrupts familiar understandings of authorship, originality, and affective connection to creative work. Participants describe an ongoing negotiation in which feelings of pride, personal ownership, and …
Computer Science (5 works) · Sociology (4 works) · Museums and Cultural Heritage (3 works) · Visitor pattern (3 works) · Art (2 works) · Business (2 works) · Co-Creation (2 works) · Conferences and Exhibitions Management (2 works) · Creativity (2 works) · Engineering (2 works)