Érica Ferreiro-Rosende
Biographic Data
| ID | 3081244 |
|---|---|
| NAME | Érica Ferreiro-Rosende |
| GIVEN NAMES | Érica |
| FAMILY NAME | Ferreiro-Rosende |
| SIGNATURE | FERREIRO-ROSENDE É |
| AFFILIATIONS | EDUA. University of Alicante Doctoral School, Alicante, Spain |
| ORCID | 0000-0003-1039-6179 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Artists brands and museums: Understanding Brand Identity
Brand management has become a key element in museum differentiation and competitiveness. When a museum's brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their brands. The aim of this work is to determine the elements of transmission of brand identity in museums a…
Museum brand identity model approach: An online Delphi Study
Museum brand management is a practice increasingly used in the museum sector, at least at a primary level. The scarce academic literature on the subject has created the opportunity to approach museum brand management from a deeper perspective, including its brand identity. For this purpose, an online Delphi study consisting of three rounds of questions was developed. A total of 12 experts, from the public and private sector, as well as academia, …
Artists brands and museums: Understanding Brand Identity
Brand management has become a key element in museum differentiation and competitiveness. When a museum's brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their brands. The aim of this work is to determine the elements of transmission of brand identity in museums a…
Museum brand identity model approach: An online Delphi Study
Museum brand management is a practice increasingly used in the museum sector, at least at a primary level. The scarce academic literature on the subject has created the opportunity to approach museum brand management from a deeper perspective, including its brand identity. For this purpose, an online Delphi study consisting of three rounds of questions was developed. A total of 12 experts, from the public and private sector, as well as academia, …
Artists brands and museums: Understanding Brand Identity
Brand management has become a key element in museum differentiation and competitiveness. When a museum's brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their brands. The aim of this work is to determine the elements of transmission of brand identity in museums a…
Aesthetics (2 works) · Art (2 works) · Brand identity (2 works) · Brand management (2 works) · Business (2 works) · Computer Science (2 works) · Museums and Cultural Heritage (2 works) · Political science (2 works) · Sociology (2 works) · Advertising (1 works)