Laura Fuentes-Moraleda
Biographic Data
| ID | 3081245 |
|---|---|
| NAME | Laura Fuentes-Moraleda |
| GIVEN NAMES | Laura |
| FAMILY NAME | Fuentes-Moraleda |
| SIGNATURE | FUENTES-MORALEDA L |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0003-4612-8838 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The influence of a gender equality course in tourism on university students’ SDG knowledge, attitude and practice (KAP)
Purpose The purpose of this study is to examine the influence of an online course on gender equality in tourism on the knowledge, attitudes and practices (KAP) of students concerning sustainable development goals (SDGs) at two universities in Spain and Mexico. Design/methodology/approach The study uses 38 online qualitative surveys administered to participants both before and after the university online course. The methodology incorporates the th…
Lean on Me! Building trust and reducing risk through emotional rapport in inclusive museum experiences
Museums are adopting innovations to enhance engagement, yet accessibility for visitors with reduced mobility, particularly with mobility limitations, remains limited. This study examines how risk perceptions shape the museum experience across pre-service, service, and post-service stages, focusing on the introduction of electric mobility scooters. Through interviews with visitors and frontline employees, findings show that empathetic staff intera…
Threats and opportunities through the lens of civic and social council stakeholders in Madrid’s World Heritage urban cultural landscape
The support and participation of local stakeholders in tourism development and the conservation of World Heritage Sites is a fundamental requisite for the sustainable management of World Heritage Sites in urban destinations. This work aims to analyse the threats and opportunities posed by the declaration of World Heritage by UNESCO of the Cultural Landscape of the City of Madrid in July 2021 from the perspective of local stakeholders. The declara…
Artists brands and museums: Understanding Brand Identity
Brand management has become a key element in museum differentiation and competitiveness. When a museum's brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their brands. The aim of this work is to determine the elements of transmission of brand identity in museums a…
Defining risk reduction strategies for tourists with specific food needs: A qualitative approach
Purpose This exploratory study aims to identify the main risk reduction strategies when individuals suffer from coeliac disease (CD) or non-coeliac gluten sensitivity (NCGS) travel. Based on Yeung and Yee's (2013; 2019) model, the paper offers a new framework for analysing the main travel risk reduction strategies for people with specific food needs. The empirical work focuses on the perspectives of different stakeholders (CD and NCGS community, …
Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
This research explores the relationship between customers’ emotions and sentiments generated by the interaction \nwith robots in hotels and the potential effect on the hotel’s rating. To this end, text mining techniques are applied \nto TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and \nsentiments detected in the reviews, the robots’ functional typologies and traveller categories. The origina…
Understanding the new post-Covid-19 risk scenario: Outlooks and challenges for a new era of tourism
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers' decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perceptio…
Gender and the #MeToo effect in Spanish professional football organizations: An exploratory qualitative approach
Purpose The purpose of this paper is to examine the effects of the #MeToo movement in the work environment of professional football organizations in Spain. It also explores the current situation of the professional career of women working in this industry to know if the opportunities are equal for men and women to reach management or executive positions. Design/methodology/approach From a gender approach and considering gender as a social structu…
Turismo como instrumento de desarrollo: Una visión alternativa desde factores humanos, sociales e institucionales
i) qu entendemos como desarrollo a estos efectos; (ii) cul es la contribucin del turismo a ese desarrollo; y (iii) qu formulacin y alcance deben tener las polticas tursticas y su gobernanza para que el turismo sea realmente un instrumento de desarrollo. En este artculo se expone un breve anlisis-respuesta a estas cuestiones. A la vista de los paradigmas de desarrollo de las ltimas dcadas (modernizacin, neoliberalismo, dependencia, y sostenibilida…
Understanding the new post-Covid-19 risk scenario: Outlooks and challenges for a new era of tourism
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers' decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perceptio…
Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
This research explores the relationship between customers’ emotions and sentiments generated by the interaction \nwith robots in hotels and the potential effect on the hotel’s rating. To this end, text mining techniques are applied \nto TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and \nsentiments detected in the reviews, the robots’ functional typologies and traveller categories. The origina…
Artists brands and museums: Understanding Brand Identity
Brand management has become a key element in museum differentiation and competitiveness. When a museum's brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their brands. The aim of this work is to determine the elements of transmission of brand identity in museums a…
Turismo como instrumento de desarrollo: Una visión alternativa desde factores humanos, sociales e institucionales
i) qu entendemos como desarrollo a estos efectos; (ii) cul es la contribucin del turismo a ese desarrollo; y (iii) qu formulacin y alcance deben tener las polticas tursticas y su gobernanza para que el turismo sea realmente un instrumento de desarrollo. En este artculo se expone un breve anlisis-respuesta a estas cuestiones. A la vista de los paradigmas de desarrollo de las ltimas dcadas (modernizacin, neoliberalismo, dependencia, y sostenibilida…
Turismo como instrumento de desarrollo: Una visión alternativa desde factores humanos, sociales e institucionales
i) qu entendemos como desarrollo a estos efectos; (ii) cul es la contribucin del turismo a ese desarrollo; y (iii) qu formulacin y alcance deben tener las polticas tursticas y su gobernanza para que el turismo sea realmente un instrumento de desarrollo. En este artculo se expone un breve anlisis-respuesta a estas cuestiones. A la vista de los paradigmas de desarrollo de las ltimas dcadas (modernizacin, neoliberalismo, dependencia, y sostenibilida…
Gender and the #MeToo effect in Spanish professional football organizations: An exploratory qualitative approach
Purpose The purpose of this paper is to examine the effects of the #MeToo movement in the work environment of professional football organizations in Spain. It also explores the current situation of the professional career of women working in this industry to know if the opportunities are equal for men and women to reach management or executive positions. Design/methodology/approach From a gender approach and considering gender as a social structu…
Understanding the new post-Covid-19 risk scenario: Outlooks and challenges for a new era of tourism
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers' decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perceptio…
Defining risk reduction strategies for tourists with specific food needs: A qualitative approach
Purpose This exploratory study aims to identify the main risk reduction strategies when individuals suffer from coeliac disease (CD) or non-coeliac gluten sensitivity (NCGS) travel. Based on Yeung and Yee's (2013; 2019) model, the paper offers a new framework for analysing the main travel risk reduction strategies for people with specific food needs. The empirical work focuses on the perspectives of different stakeholders (CD and NCGS community, …
Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
This research explores the relationship between customers’ emotions and sentiments generated by the interaction \nwith robots in hotels and the potential effect on the hotel’s rating. To this end, text mining techniques are applied \nto TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and \nsentiments detected in the reviews, the robots’ functional typologies and traveller categories. The origina…
Artists brands and museums: Understanding Brand Identity
Brand management has become a key element in museum differentiation and competitiveness. When a museum's brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their brands. The aim of this work is to determine the elements of transmission of brand identity in museums a…
Threats and opportunities through the lens of civic and social council stakeholders in Madrid’s World Heritage urban cultural landscape
The support and participation of local stakeholders in tourism development and the conservation of World Heritage Sites is a fundamental requisite for the sustainable management of World Heritage Sites in urban destinations. This work aims to analyse the threats and opportunities posed by the declaration of World Heritage by UNESCO of the Cultural Landscape of the City of Madrid in July 2021 from the perspective of local stakeholders. The declara…
The influence of a gender equality course in tourism on university students’ SDG knowledge, attitude and practice (KAP)
Purpose The purpose of this study is to examine the influence of an online course on gender equality in tourism on the knowledge, attitudes and practices (KAP) of students concerning sustainable development goals (SDGs) at two universities in Spain and Mexico. Design/methodology/approach The study uses 38 online qualitative surveys administered to participants both before and after the university online course. The methodology incorporates the th…
Lean on Me! Building trust and reducing risk through emotional rapport in inclusive museum experiences
Museums are adopting innovations to enhance engagement, yet accessibility for visitors with reduced mobility, particularly with mobility limitations, remains limited. This study examines how risk perceptions shape the museum experience across pre-service, service, and post-service stages, focusing on the introduction of electric mobility scooters. Through interviews with visitors and frontline employees, findings show that empathetic staff intera…
Political science (5 works) · Sociology (5 works) · Diverse Aspects of Tourism Research (4 works) · Psychology (4 works) · Tourism (4 works) · Business (3 works) · Originality (3 works) · Qualitative research (3 works) · Computer Science (2 works) · Cultural Industries and Urban Development (2 works)