J S Johar
Biographic Data
| ID | 309348 |
|---|---|
| NAME | J S Johar |
| GIVEN NAMES | J S |
| FAMILY NAME | Johar |
| SIGNATURE | JOHAR J S |
| AFFILIATIONS | California State University, San Bernardino |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 3 |
Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation
Linking Advertising, Materialism, and Life Satisfaction
Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being
A Survey of Management Educators’ Perceptions of Unethical Faculty Behavior
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal
Value-expressive advertising appeals are effective when the product is value-expressive, while utilitarian appeals are effective when the product is utilitarian. When the product is value-expressive, audience persuasion is influenced through self-congruity. Conversely, when the product is utilitarian, audience persuasion is influenced through functional congruity. The effectiveness of the value-expressive as opposed to utilitarian appeals is argu…
Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal
Value-expressive advertising appeals are effective when the product is value-expressive, while utilitarian appeals are effective when the product is utilitarian. When the product is value-expressive, audience persuasion is influenced through self-congruity. Conversely, when the product is utilitarian, audience persuasion is influenced through functional congruity. The effectiveness of the value-expressive as opposed to utilitarian appeals is argu…
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
A Survey of Management Educators’ Perceptions of Unethical Faculty Behavior
Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being
Linking Advertising, Materialism, and Life Satisfaction
Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation
Psychology (6 works) · Social Psychology (5 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Economics (3 works) · Life satisfaction (3 works) · Medicine (3 works) · Social Psychology (3 works) · Advertising (2 works) · Applied Psychology (2 works)