Judith J Sayre
Biographic Data
| ID | 309513 |
|---|---|
| NAME | Judith J Sayre |
| GIVEN NAMES | Judith J |
| FAMILY NAME | Sayre |
| SIGNATURE | SAYRE J J |
| AFFILIATIONS | University of North Florida |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 1 |
"What About People Our Age?" Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students
This study uses a sequential transformative mixed methods research design to explain how political advertising fails to engage college students. Qualitative focus groups examined how college students interpret the value of political advertising to them, and a quantitative manifest content analysis concerning ad framing of more than 100 ads from the 2004 presidential race revealed why focus group participants felt so alienated by political adverti…
Tobacco Policy and the Role of Law Enforcement in Prevention
The Florida Office of Tobacco Control sponsors evaluations of the effect of its comprehensive youth tobacco prevention initiatives. As part of this evaluation, a quasi-experiment designed to assess the effect of law enforcement on youth tobacco use was conducted. An in-depth qualitative study was a critical component of this research. This study provided a rich description of the context in which law enforcement was implemented. Data collection i…
"What About People Our Age?" Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students
This study uses a sequential transformative mixed methods research design to explain how political advertising fails to engage college students. Qualitative focus groups examined how college students interpret the value of political advertising to them, and a quantitative manifest content analysis concerning ad framing of more than 100 ads from the 2004 presidential race revealed why focus group participants felt so alienated by political adverti…
Tobacco Policy and the Role of Law Enforcement in Prevention
The Florida Office of Tobacco Control sponsors evaluations of the effect of its comprehensive youth tobacco prevention initiatives. As part of this evaluation, a quasi-experiment designed to assess the effect of law enforcement on youth tobacco use was conducted. An in-depth qualitative study was a critical component of this research. This study provided a rich description of the context in which law enforcement was implemented. Data collection i…
"What About People Our Age?" Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students
This study uses a sequential transformative mixed methods research design to explain how political advertising fails to engage college students. Qualitative focus groups examined how college students interpret the value of political advertising to them, and a quantitative manifest content analysis concerning ad framing of more than 100 ads from the 2004 presidential race revealed why focus group participants felt so alienated by political adverti…
Political science (2 works) · Psychology (2 works) · Public relations (2 works) · Qualitative research (2 works) · Social science (2 works) · Sociology (2 works) · Advertising (1 work) · Computer Science (1 work) · Content analysis (1 work) · Data collection (1 work)