Francesco Parola
Biographic Data
| ID | 3100528 |
|---|---|
| NAME | Francesco Parola |
| GIVEN NAMES | Francesco |
| FAMILY NAME | Parola |
| SIGNATURE | PAROLA F |
| AFFILIATIONS | Parthenope University of Naples |
| ORCID | 0000-0002-2644-7295 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 27 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry
Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence brand engagement, brand trust and word‐of‐mouth intentions. Data from 404 Italian cruise passengers were…
The relationship between transhipment incidence and throughput volatility in North European and Mediterranean container ports
The relationship between port choice and terminal involvement of alliance members in container shipping
Word of mouth and satisfaction in cruise port destinations
As acknowledged, in addition to a short-term economic (monetary) value, cruise activities can also provide a destination with an additional (non-monetary) value, 'showcasing' the tourist attractions to several visitors, who, after the cruise experience, may potentially recommend the same destination to relatives, friends and colleagues. This paper contributes to the theme of the cruise tourism impact on the local community, assuming a long-term p…
Analysis of factors underlying foreign entry strategies of terminal operators in container ports
Shaping port governance: The territorial trajectories of reform
Emerging inter-industry partnerships between shipping lines and stevedores: From rivalry to cooperation
The spatial coverage of shipping lines and container terminal operators
Word of mouth and satisfaction in cruise port destinations
As acknowledged, in addition to a short-term economic (monetary) value, cruise activities can also provide a destination with an additional (non-monetary) value, 'showcasing' the tourist attractions to several visitors, who, after the cruise experience, may potentially recommend the same destination to relatives, friends and colleagues. This paper contributes to the theme of the cruise tourism impact on the local community, assuming a long-term p…
Shaping port governance: The territorial trajectories of reform
The spatial coverage of shipping lines and container terminal operators
The relationship between transhipment incidence and throughput volatility in North European and Mediterranean container ports
The relationship between port choice and terminal involvement of alliance members in container shipping
Analysis of factors underlying foreign entry strategies of terminal operators in container ports
Emerging inter-industry partnerships between shipping lines and stevedores: From rivalry to cooperation
Emerging inter-industry partnerships between shipping lines and stevedores: From rivalry to cooperation
The spatial coverage of shipping lines and container terminal operators
Shaping port governance: The territorial trajectories of reform
Analysis of factors underlying foreign entry strategies of terminal operators in container ports
Word of mouth and satisfaction in cruise port destinations
As acknowledged, in addition to a short-term economic (monetary) value, cruise activities can also provide a destination with an additional (non-monetary) value, 'showcasing' the tourist attractions to several visitors, who, after the cruise experience, may potentially recommend the same destination to relatives, friends and colleagues. This paper contributes to the theme of the cruise tourism impact on the local community, assuming a long-term p…
The relationship between port choice and terminal involvement of alliance members in container shipping
The relationship between transhipment incidence and throughput volatility in North European and Mediterranean container ports
A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry
Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence brand engagement, brand trust and word‐of‐mouth intentions. Data from 404 Italian cruise passengers were…
Engineering (7 works) · Maritime Ports and Logistics (7 works) · Port (circuit theory (7 works) · Business (6 works) · Computer Science (5 works) · Finance (3 works) · Industrial organization (3 works) · Marketing (3 works) · Political science (3 works) · Telecommunications (3 works)