Chung
Biographic Data
| ID | 3113 |
|---|---|
| NAME | Chung |
| FAMILY NAME | Chung |
| SIGNATURE | CHUNG |
| AFFILIATIONS | Sungkyunkwan University |
| ORCID | 0000-0002-9337-134X |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 65 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Diagnosticity of perceived message effectiveness in campaign message pretesting: Multilevel analysis of the between-message correlation and message-pair standing comparisons
Whether perceived message effectiveness (PME) can be diagnostic for the differences of actual message effect (AME) in campaign message pretesting and how the diagnosticity of PME should be tested have been controversial. To address these issues, we conducted a survey involving 19 campaign messages (N = 760) and statistically analyzed the multilevel relationships among the between-message, within-message, and disaggregated across-message PME–AME c…
Why Do People Underestimate Polling Effects? Examining the Gap Between Actual and Perceived Polling Effects
Two major challenges have limited the advance of our knowledge about people's bias in perceived polling effects compared with actual polling effects. The first challenge comes from a methodological difficulty in measuring the gap between perceived and actual polling effects. Second, two contradicting polling effects (i.e. bandwagon and underdog effect) cancel out each other at the aggregate level, making reported findings shrink. Addressing these…
Risk-Likelihood Perceptions and Preventive Behaviors Against Infectious Diseases: Testing Different Types of Risk-Likelihood Perceptions in the Context of Mers and Covid-19
Effective public health communication should take into the consideration how communicated risk perceptions might influence the public. Although many health behavior theories claim that high perceived risk likelihood motivates preventive health behaviors, this general prediction is complicated by different ways of estimating risk likelihood. Our review of 14 previous studies on perceived risk of infectious diseases revealed different measures of r…
Is a success story of an underdog more powerful than one of a similar other? examining effects of model similarity and success attribution on intention to exercise
Success stories are often used to promote health behaviors. This study examined how different features of others’ success stories about achieving an exercise goal influence observers’ intentions to exercise. The specific factors examined were success stories’ model similarity (similar vs. underdog model) and success attribution type (internal vs. external attribution message) on individuals’ expectations of their success and intentions to exercis…
Mathematical models of message discrepancy: Previous models and a modified psychological discounting model
Formal modeling is rare in communication studies. Still, several mathematical models have been proposed regarding the persuasive effects of message discrepancy, the difference between a message’s advocated position and a message recipient’s initial position. With numerical simulations, we analyzed four formal models to identify their strengths and weaknesses. Based on analyses of previous models, we proposed a modified psychological discounting m…
Conditional risk perception and protection behavior: Testing the behavior motivation hypothesis and the risk reappraisal hypothesis
One of the most cited persuasion studies but no success in replication: Investigating replication using Petty, Cacioppo, and Goldman (1981) as an example
Scientific progress depends on replication even though replications are generally not recognized for their research contributions. Recently many behavioral sciences have paid a great deal of attention to replications, but replications are infrequent and not generally discussed in communication science. The present study conducts a replication of Petty, Cacioppo, & Goldman, 1981 (PCG) as an example. PCG is one of the best known studies on persuasi…
Perceived Versus Actual Polling Effects: Biases in Perceptions of Election Poll Effects on Candidate Evaluations
The present study investigated biases in perceptions of polling effects by comparing the perceived effect with the actual effect of election polls on one’s own and others’ evaluations of political candidates. Underestimations of the effect on the self and overestimations of it on others were expected. An online survey was conducted in which a poll result was provided and candidate evaluations measured before and after poll exposure (N = 308). The…
Is the Third-Person Effect Real? A Critical Examination of Rationales, Testing Methods, and Previous Findings of the Third-Person Effect on Censorship Attitudes: Third-Person Effect
Regarding the effect of the third-person perception on censorship attitudes, the present study first highlighted logical weaknesses of previously proposed rationales and limitations of previously used statistical models to test the effect. This study reanalyzed data from past research on the effect of the third-person perception. In Study 1, the average effects of the other-self perceptual gap in the media influence on censorship attitudes were e…
Sequential Information Integration and Belief Trajectories: An Experimental Study Using Candidate Evaluations
Using an extended model of information integration theory, the sequential information integration model (SIIM), the effects of initially presented information on belief trajectories were investigated. SIIM predicts (a) damped oscillatory trajectories when congruent information and incongruent information are presented alternately; and (b) smaller amplitudes of trajectories when initial beliefs have greater weight. An experiment was conducted that…
The Comparative Statics and Dynamics of Beliefs: The Effect of Message Discrepancy and Source Credibility
Two models of belief change, Laroche's (1977) comparative statics model and the single-push with friction dynamic model (Kaplowitz, Fink, & Bauer, 1983), were combined and tested. Beliefs about two issues (criminal sentencing and tuition increase) were measured every 77 ms, N=95. Eleven time points from each participant's belief trajectory were analyzed. Message discrepancy and source credibility were manipulated. As predicted, belief change mono…
The Cognitive Dynamics of Beliefs: The Effect of Information on Message Processing
This study investigated the time course of belief change from univalent versus mixed-valence messages, both while the message was being received and after receipt while it was being considered. Hypotheses about the temporal patterns of belief change were tested with belief trajectories from S. E. McGreevy (1996), valid N = 78, with an average number of time points per person = 5,267 (126.41 seconds) for the message-receipt phase and 2,467 (59.22 …
The Effects of Negativity and Motivated Information Processing During a Political Campaign
This research investigated how voters select, process, are affected by, and recall political information in a dynamic campaign environment. It was hypothesized that voters’ information selection, processing, and recall are subject to a negativity bias (i.e., negative information dominates over positive information), a congruency bias (i.e., positive information about the preferred candidate and negative information about the opponent candidate do…
The semantics of social influence: Threats vs. persuasion
This study investigates how language is used to make sense of influence attempts. More specifically, the perceived potency and evaluation of both influence agents and targets and the influence tactic used are examined for their effect on the actors' perceived power and influence success. The two influence tactics examined are threats and attempts to persuade. A pilot study (N=145) and main experiment (N=189) were conducted to create 84 simple sen…
Current Generative Approaches to Syntax
Infrastructures are material forms that allow for the possibility of exchange over space. They are the physical networks through which goods, ideas, waste, power, people, and finance are trafficked. In this article I trace the range of anthropological ...Read More
Is the Third-Person Effect Real? A Critical Examination of Rationales, Testing Methods, and Previous Findings of the Third-Person Effect on Censorship Attitudes: Third-Person Effect
Regarding the effect of the third-person perception on censorship attitudes, the present study first highlighted logical weaknesses of previously proposed rationales and limitations of previously used statistical models to test the effect. This study reanalyzed data from past research on the effect of the third-person perception. In Study 1, the average effects of the other-self perceptual gap in the media influence on censorship attitudes were e…
Perceived Versus Actual Polling Effects: Biases in Perceptions of Election Poll Effects on Candidate Evaluations
The present study investigated biases in perceptions of polling effects by comparing the perceived effect with the actual effect of election polls on one’s own and others’ evaluations of political candidates. Underestimations of the effect on the self and overestimations of it on others were expected. An online survey was conducted in which a poll result was provided and candidate evaluations measured before and after poll exposure (N = 308). The…
The Comparative Statics and Dynamics of Beliefs: The Effect of Message Discrepancy and Source Credibility
Two models of belief change, Laroche's (1977) comparative statics model and the single-push with friction dynamic model (Kaplowitz, Fink, & Bauer, 1983), were combined and tested. Beliefs about two issues (criminal sentencing and tuition increase) were measured every 77 ms, N=95. Eleven time points from each participant's belief trajectory were analyzed. Message discrepancy and source credibility were manipulated. As predicted, belief change mono…
Sequential Information Integration and Belief Trajectories: An Experimental Study Using Candidate Evaluations
Using an extended model of information integration theory, the sequential information integration model (SIIM), the effects of initially presented information on belief trajectories were investigated. SIIM predicts (a) damped oscillatory trajectories when congruent information and incongruent information are presented alternately; and (b) smaller amplitudes of trajectories when initial beliefs have greater weight. An experiment was conducted that…
The semantics of social influence: Threats vs. persuasion
This study investigates how language is used to make sense of influence attempts. More specifically, the perceived potency and evaluation of both influence agents and targets and the influence tactic used are examined for their effect on the actors' perceived power and influence success. The two influence tactics examined are threats and attempts to persuade. A pilot study (N=145) and main experiment (N=189) were conducted to create 84 simple sen…
The Cognitive Dynamics of Beliefs: The Effect of Information on Message Processing
This study investigated the time course of belief change from univalent versus mixed-valence messages, both while the message was being received and after receipt while it was being considered. Hypotheses about the temporal patterns of belief change were tested with belief trajectories from S. E. McGreevy (1996), valid N = 78, with an average number of time points per person = 5,267 (126.41 seconds) for the message-receipt phase and 2,467 (59.22 …
One of the most cited persuasion studies but no success in replication: Investigating replication using Petty, Cacioppo, and Goldman (1981) as an example
Scientific progress depends on replication even though replications are generally not recognized for their research contributions. Recently many behavioral sciences have paid a great deal of attention to replications, but replications are infrequent and not generally discussed in communication science. The present study conducts a replication of Petty, Cacioppo, & Goldman, 1981 (PCG) as an example. PCG is one of the best known studies on persuasi…
Why Do People Underestimate Polling Effects? Examining the Gap Between Actual and Perceived Polling Effects
Two major challenges have limited the advance of our knowledge about people's bias in perceived polling effects compared with actual polling effects. The first challenge comes from a methodological difficulty in measuring the gap between perceived and actual polling effects. Second, two contradicting polling effects (i.e. bandwagon and underdog effect) cancel out each other at the aggregate level, making reported findings shrink. Addressing these…
Mathematical models of message discrepancy: Previous models and a modified psychological discounting model
Formal modeling is rare in communication studies. Still, several mathematical models have been proposed regarding the persuasive effects of message discrepancy, the difference between a message’s advocated position and a message recipient’s initial position. With numerical simulations, we analyzed four formal models to identify their strengths and weaknesses. Based on analyses of previous models, we proposed a modified psychological discounting m…
Conditional risk perception and protection behavior: Testing the behavior motivation hypothesis and the risk reappraisal hypothesis
Current Generative Approaches to Syntax
Infrastructures are material forms that allow for the possibility of exchange over space. They are the physical networks through which goods, ideas, waste, power, people, and finance are trafficked. In this article I trace the range of anthropological ...Read More
The semantics of social influence: Threats vs. persuasion
This study investigates how language is used to make sense of influence attempts. More specifically, the perceived potency and evaluation of both influence agents and targets and the influence tactic used are examined for their effect on the actors' perceived power and influence success. The two influence tactics examined are threats and attempts to persuade. A pilot study (N=145) and main experiment (N=189) were conducted to create 84 simple sen…
The Effects of Negativity and Motivated Information Processing During a Political Campaign
This research investigated how voters select, process, are affected by, and recall political information in a dynamic campaign environment. It was hypothesized that voters’ information selection, processing, and recall are subject to a negativity bias (i.e., negative information dominates over positive information), a congruency bias (i.e., positive information about the preferred candidate and negative information about the opponent candidate do…
The Comparative Statics and Dynamics of Beliefs: The Effect of Message Discrepancy and Source Credibility
Two models of belief change, Laroche's (1977) comparative statics model and the single-push with friction dynamic model (Kaplowitz, Fink, & Bauer, 1983), were combined and tested. Beliefs about two issues (criminal sentencing and tuition increase) were measured every 77 ms, N=95. Eleven time points from each participant's belief trajectory were analyzed. Message discrepancy and source credibility were manipulated. As predicted, belief change mono…
The Cognitive Dynamics of Beliefs: The Effect of Information on Message Processing
This study investigated the time course of belief change from univalent versus mixed-valence messages, both while the message was being received and after receipt while it was being considered. Hypotheses about the temporal patterns of belief change were tested with belief trajectories from S. E. McGreevy (1996), valid N = 78, with an average number of time points per person = 5,267 (126.41 seconds) for the message-receipt phase and 2,467 (59.22 …
Sequential Information Integration and Belief Trajectories: An Experimental Study Using Candidate Evaluations
Using an extended model of information integration theory, the sequential information integration model (SIIM), the effects of initially presented information on belief trajectories were investigated. SIIM predicts (a) damped oscillatory trajectories when congruent information and incongruent information are presented alternately; and (b) smaller amplitudes of trajectories when initial beliefs have greater weight. An experiment was conducted that…
Is the Third-Person Effect Real? A Critical Examination of Rationales, Testing Methods, and Previous Findings of the Third-Person Effect on Censorship Attitudes: Third-Person Effect
Regarding the effect of the third-person perception on censorship attitudes, the present study first highlighted logical weaknesses of previously proposed rationales and limitations of previously used statistical models to test the effect. This study reanalyzed data from past research on the effect of the third-person perception. In Study 1, the average effects of the other-self perceptual gap in the media influence on censorship attitudes were e…
Perceived Versus Actual Polling Effects: Biases in Perceptions of Election Poll Effects on Candidate Evaluations
The present study investigated biases in perceptions of polling effects by comparing the perceived effect with the actual effect of election polls on one’s own and others’ evaluations of political candidates. Underestimations of the effect on the self and overestimations of it on others were expected. An online survey was conducted in which a poll result was provided and candidate evaluations measured before and after poll exposure (N = 308). The…
One of the most cited persuasion studies but no success in replication: Investigating replication using Petty, Cacioppo, and Goldman (1981) as an example
Scientific progress depends on replication even though replications are generally not recognized for their research contributions. Recently many behavioral sciences have paid a great deal of attention to replications, but replications are infrequent and not generally discussed in communication science. The present study conducts a replication of Petty, Cacioppo, & Goldman, 1981 (PCG) as an example. PCG is one of the best known studies on persuasi…
Is a success story of an underdog more powerful than one of a similar other? examining effects of model similarity and success attribution on intention to exercise
Success stories are often used to promote health behaviors. This study examined how different features of others’ success stories about achieving an exercise goal influence observers’ intentions to exercise. The specific factors examined were success stories’ model similarity (similar vs. underdog model) and success attribution type (internal vs. external attribution message) on individuals’ expectations of their success and intentions to exercis…
Mathematical models of message discrepancy: Previous models and a modified psychological discounting model
Formal modeling is rare in communication studies. Still, several mathematical models have been proposed regarding the persuasive effects of message discrepancy, the difference between a message’s advocated position and a message recipient’s initial position. With numerical simulations, we analyzed four formal models to identify their strengths and weaknesses. Based on analyses of previous models, we proposed a modified psychological discounting m…
Conditional risk perception and protection behavior: Testing the behavior motivation hypothesis and the risk reappraisal hypothesis
Risk-Likelihood Perceptions and Preventive Behaviors Against Infectious Diseases: Testing Different Types of Risk-Likelihood Perceptions in the Context of Mers and Covid-19
Effective public health communication should take into the consideration how communicated risk perceptions might influence the public. Although many health behavior theories claim that high perceived risk likelihood motivates preventive health behaviors, this general prediction is complicated by different ways of estimating risk likelihood. Our review of 14 previous studies on perceived risk of infectious diseases revealed different measures of r…
Why Do People Underestimate Polling Effects? Examining the Gap Between Actual and Perceived Polling Effects
Two major challenges have limited the advance of our knowledge about people's bias in perceived polling effects compared with actual polling effects. The first challenge comes from a methodological difficulty in measuring the gap between perceived and actual polling effects. Second, two contradicting polling effects (i.e. bandwagon and underdog effect) cancel out each other at the aggregate level, making reported findings shrink. Addressing these…
Diagnosticity of perceived message effectiveness in campaign message pretesting: Multilevel analysis of the between-message correlation and message-pair standing comparisons
Whether perceived message effectiveness (PME) can be diagnostic for the differences of actual message effect (AME) in campaign message pretesting and how the diagnosticity of PME should be tested have been controversial. To address these issues, we conducted a survey involving 19 campaign messages (N = 760) and statistically analyzed the multilevel relationships among the between-message, within-message, and disaggregated across-message PME–AME c…
Psychology (14 works) · Social Psychology (12 works) · Computer Science (11 works) · Social Psychology (10 works) · Social and Intergroup Psychology (8 works) · Media Influence and Health (7 works) · Behavioral Health and Interventions (5 works) · Mathematics (5 works) · Perception (5 works) · Misinformation and Its Impacts (4 works)