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Devina Sarwatay

Biographic Data

ID316590
NAMEDevina Sarwatay
GIVEN NAMESDevina
FAMILY NAMESarwatay
SIGNATURESARWATAY D
AFFILIATIONSUniversity of Hyderabad
ORCID0000-0003-3453-5786
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS5
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Kidfluencers in India: Commodification, Consumption, and Perpetuation of Dominant Culture

    Open Access•Devina Sarwatay•ARTICLE•Social Media + Society•2025•References: 20

    Despite online risks and child labor concerns, Indian kidfluencers appear to thrive as they amass followers and engage in brand collaborations, thus significantly contributing to India's influencer industry. I studied and analyzed selected kidfluencers' profiles and their most popular videos and found that their parents manage their accounts and direct their content. This content often reflects dominant Indian culture using language, the portraya…

  • From the Self to the Community

    Devina Sarwatay•ARTICLE•Journal of Autoethnography•2023

    Research Article| April 01 2023 From the Self to the Community: Experiences of a First-Generation Researcher in India Devina Sarwatay Devina Sarwatay Devina Sarwatay is senior research fellow (UGC-NET) and PhD candidate in the Department of Communication, University of Hyderabad, India. She researches young people and social media with Professor Usha Raman. She is also webinar series manager of the Media Education Lab, University of Rhode Island,…

  • Exploring children's TikTok cultures in India: Negotiating access, uses, and experiences under restrictive parental mediation

    Open Access•Devina Sarwatay, Jin Lee et al.•ARTICLE•Media International Australia•2023•Cited by: 3•References: 44

    TikTok is a popular platform allowing users to view and make short videos. The platform's embeddedness among youth cultures is key to TikTok's commercial success, to attract and sustain a diverse array of international users. The discourse around children and social media especially TikTok is laced with technopanics, as is the case in India. Although sparse, literature shows children in India want to explore social media but parental mediation us…

  • Everyday negotiations in managing presence: Young people and social media in India

    Devina Sarwatay, Usha Raman•ARTICLE•Information Communication & Society•2022

    Young people’s lives are inextricably tied in with the digital, whether it is for education, engagement, leisure, or work. Studies from the Global North have examined children and social media from several perspectives, with discourse now veering towards a rights-based approach to foreground young people’s voices in a digital and social media world, something that is missing in countries like India. This paper drew on deep interactions with young…

  • Decolonizing Open Science: Southern Interventions

    Open Access•M J Dutta, Mohan Dutta et al.•ARTICLE•Journal of Communication•2021

    Hegemonic Open Science, emergent from the circuits of knowledge production in the Global North and serving the economic interests of platform capitalism, systematically erase the voices of the subaltern margins from the Global South and the Southern margins inhabiting the North. Framed within an overarching emancipatory narrative of creating access for and empowering the margins through data exchanged on the global free market, hegemonic Open Sci…

  • Collaborating at Microscopic and Massive Scales: The Challenge and Value of Covid Isolation for Critical Internet Studies

    Open Access•Andrew C Herman, Andrew Herman et al.•ARTICLE•AoIR Selected Papers of Internet…•2021

    Global events like a pandemic or climate change are massive in scope but experienced at the local, lived, microscopic level. What sorts of methodologies and mindsets can help critical internet researchers, functioning as interventionists or activists, find traction by oscillating between these levels? How can we push (further) against the boundaries of research methods to build stronger coalitions and more impactful outcomes for social change amo…

  • Alternative approaches to studying media policymaking in the Global South (review of Community Radio Policies in South Asia by Preeti Raghunath)

    Devina Sarwatay•ARTICLE•Media Asia•2021

  • Media Literacy, Social Connectedness, and Digital Citizenship in India: Mapping Stakeholders on How Parents and Young People Navigate a Social World

    Open Access•Devina Sarwatay, Usha Raman et al.•ARTICLE•Frontiers in Human Dynamics•2021•Cited by: 2•References: 15

    The ubiquity of digital and social media has led to considerable academic debate regarding their role in the lives of children and adolescents. The Global North, especially United States and Europe, has largely led this discussion in matters of research methods and approaches, as well as on conversations around screen time, wellbeing, media literacy, and digital citizenship. However, it is not clear to what extent and how these Anglo-Eurocentric …

  • Exploring children's TikTok cultures in India: Negotiating access, uses, and experiences under restrictive parental mediation

    Open Access•Devina Sarwatay, Jin Lee et al.•ARTICLE•Media International Australia•2023•Cited by: 3•References: 44

    TikTok is a popular platform allowing users to view and make short videos. The platform's embeddedness among youth cultures is key to TikTok's commercial success, to attract and sustain a diverse array of international users. The discourse around children and social media especially TikTok is laced with technopanics, as is the case in India. Although sparse, literature shows children in India want to explore social media but parental mediation us…

  • Media Literacy, Social Connectedness, and Digital Citizenship in India: Mapping Stakeholders on How Parents and Young People Navigate a Social World

    Open Access•Devina Sarwatay, Usha Raman et al.•ARTICLE•Frontiers in Human Dynamics•2021•Cited by: 2•References: 15

    The ubiquity of digital and social media has led to considerable academic debate regarding their role in the lives of children and adolescents. The Global North, especially United States and Europe, has largely led this discussion in matters of research methods and approaches, as well as on conversations around screen time, wellbeing, media literacy, and digital citizenship. However, it is not clear to what extent and how these Anglo-Eurocentric …

  • Decolonizing Open Science: Southern Interventions

    Open Access•M J Dutta, Mohan Dutta et al.•ARTICLE•Journal of Communication•2021

    Hegemonic Open Science, emergent from the circuits of knowledge production in the Global North and serving the economic interests of platform capitalism, systematically erase the voices of the subaltern margins from the Global South and the Southern margins inhabiting the North. Framed within an overarching emancipatory narrative of creating access for and empowering the margins through data exchanged on the global free market, hegemonic Open Sci…

  • Collaborating at Microscopic and Massive Scales: The Challenge and Value of Covid Isolation for Critical Internet Studies

    Open Access•Andrew C Herman, Andrew Herman et al.•ARTICLE•AoIR Selected Papers of Internet…•2021

    Global events like a pandemic or climate change are massive in scope but experienced at the local, lived, microscopic level. What sorts of methodologies and mindsets can help critical internet researchers, functioning as interventionists or activists, find traction by oscillating between these levels? How can we push (further) against the boundaries of research methods to build stronger coalitions and more impactful outcomes for social change amo…

  • Alternative approaches to studying media policymaking in the Global South (review of Community Radio Policies in South Asia by Preeti Raghunath)

    Devina Sarwatay•ARTICLE•Media Asia•2021

  • Media Literacy, Social Connectedness, and Digital Citizenship in India: Mapping Stakeholders on How Parents and Young People Navigate a Social World

    Open Access•Devina Sarwatay, Usha Raman et al.•ARTICLE•Frontiers in Human Dynamics•2021•Cited by: 2•References: 15

    The ubiquity of digital and social media has led to considerable academic debate regarding their role in the lives of children and adolescents. The Global North, especially United States and Europe, has largely led this discussion in matters of research methods and approaches, as well as on conversations around screen time, wellbeing, media literacy, and digital citizenship. However, it is not clear to what extent and how these Anglo-Eurocentric …

  • Everyday negotiations in managing presence: Young people and social media in India

    Devina Sarwatay, Usha Raman•ARTICLE•Information Communication & Society•2022

    Young people’s lives are inextricably tied in with the digital, whether it is for education, engagement, leisure, or work. Studies from the Global North have examined children and social media from several perspectives, with discourse now veering towards a rights-based approach to foreground young people’s voices in a digital and social media world, something that is missing in countries like India. This paper drew on deep interactions with young…

  • From the Self to the Community

    Devina Sarwatay•ARTICLE•Journal of Autoethnography•2023

    Research Article| April 01 2023 From the Self to the Community: Experiences of a First-Generation Researcher in India Devina Sarwatay Devina Sarwatay Devina Sarwatay is senior research fellow (UGC-NET) and PhD candidate in the Department of Communication, University of Hyderabad, India. She researches young people and social media with Professor Usha Raman. She is also webinar series manager of the Media Education Lab, University of Rhode Island,…

  • Exploring children's TikTok cultures in India: Negotiating access, uses, and experiences under restrictive parental mediation

    Open Access•Devina Sarwatay, Jin Lee et al.•ARTICLE•Media International Australia•2023•Cited by: 3•References: 44

    TikTok is a popular platform allowing users to view and make short videos. The platform's embeddedness among youth cultures is key to TikTok's commercial success, to attract and sustain a diverse array of international users. The discourse around children and social media especially TikTok is laced with technopanics, as is the case in India. Although sparse, literature shows children in India want to explore social media but parental mediation us…

  • Kidfluencers in India: Commodification, Consumption, and Perpetuation of Dominant Culture

    Open Access•Devina Sarwatay•ARTICLE•Social Media + Society•2025•References: 20

    Despite online risks and child labor concerns, Indian kidfluencers appear to thrive as they amass followers and engage in brand collaborations, thus significantly contributing to India's influencer industry. I studied and analyzed selected kidfluencers' profiles and their most popular videos and found that their parents manage their accounts and direct their content. This content often reflects dominant Indian culture using language, the portraya…

Sociology (8 works) · Political science (7 works) · Social science (7 works) · Social media (6 works) · Geography (5 works) · Public relations (5 works) · Child Development and Digital Technology (3 works) · Gender Studies (3 works) · Law (3 works) · Media studies (3 works)

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