Harriet S Mosatche
Biographic Data
| ID | 317363 |
|---|---|
| NAME | Harriet S Mosatche |
| GIVEN NAMES | Harriet S |
| FAMILY NAME | Mosatche |
| SIGNATURE | MOSATCHE H S |
| AFFILIATIONS | New Rochelle, New York |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 1989 |
| H-INDEX | 0 |
Freudian Sexual Symbolism: Theoretical Considerations and an Empirical Test in Advertising
Freudian sexual symbolism theory and research are discussed and an empirical test of that theory is presented. Following up the 1985 findings of Ruth and Mosatche, an experimental investigation measured the effects of sexual symbolism in advertising on self-reported purchasing tendencies. A within-subjects design exposed 42 male and 57 female undergraduates to liquor advertisements containing genital symbolism and to liquor advertisements lacking…
A Projective Assessment of the Effects of Freudian Sexual Symbolism in Liquor Advertisements
The present investigation provided a projective assessment of the effects of Freudian symbolism in advertising. 48 male and 48 female undergraduates served as subjects. Liquor advertisements containing phallic and vaginal symbols and advertisements lacking such symbols were presented to the experimental and control groups, respectively. Subjects were then administered a standard Thematic Apperception Test (TAT). All subjects believed that they we…
Searching: Practices and Beliefs of the Religious Cults and Human Potential Groups
Journal Article Searching: Practices and Beliefs of the Religious Cults and Human Potential Groups, by Harriet S. Mosatche. New York: Stavron Educational Press, 1983, 437 pp. $14.95 Get access Thomas Robbins Thomas Robbins Mt. Pleasant, Michigan Search for other works by this author on: Oxford Academic Google Scholar Sociology of Religion, Volume 46, Issue 3, Fall 1985, Pages 336–338, https://doi.org/10.2307/3710702 Published: 01 October 1985
Searching: Practices and Beliefs of the Religious Cults and Human Potential Groups
No prominent works on this page.
A Projective Assessment of the Effects of Freudian Sexual Symbolism in Liquor Advertisements
The present investigation provided a projective assessment of the effects of Freudian symbolism in advertising. 48 male and 48 female undergraduates served as subjects. Liquor advertisements containing phallic and vaginal symbols and advertisements lacking such symbols were presented to the experimental and control groups, respectively. Subjects were then administered a standard Thematic Apperception Test (TAT). All subjects believed that they we…
Searching: Practices and Beliefs of the Religious Cults and Human Potential Groups
Journal Article Searching: Practices and Beliefs of the Religious Cults and Human Potential Groups, by Harriet S. Mosatche. New York: Stavron Educational Press, 1983, 437 pp. $14.95 Get access Thomas Robbins Thomas Robbins Mt. Pleasant, Michigan Search for other works by this author on: Oxford Academic Google Scholar Sociology of Religion, Volume 46, Issue 3, Fall 1985, Pages 336–338, https://doi.org/10.2307/3710702 Published: 01 October 1985
Searching: Practices and Beliefs of the Religious Cults and Human Potential Groups
Freudian Sexual Symbolism: Theoretical Considerations and an Empirical Test in Advertising
Freudian sexual symbolism theory and research are discussed and an empirical test of that theory is presented. Following up the 1985 findings of Ruth and Mosatche, an experimental investigation measured the effects of sexual symbolism in advertising on self-reported purchasing tendencies. A within-subjects design exposed 42 male and 57 female undergraduates to liquor advertisements containing genital symbolism and to liquor advertisements lacking…
Psychology (4 works) · Social Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Epistemology (2 works) · Freudian slip (2 works) · Psychoanalysis (2 works) · Psychoanalytic theory (2 works) · Sexuality, Behavior, and Technology (2 works) · Social Psychology (2 works) · Sociology (2 works)