Phaninee Naruetharadhol
Biographic Data
| ID | 321020 |
|---|---|
| NAME | Phaninee Naruetharadhol |
| GIVEN NAMES | Phaninee |
| FAMILY NAME | Naruetharadhol |
| SIGNATURE | NARUETHARADHOL P |
| AFFILIATIONS | Khon Kaen University |
| ORCID | 0000-0001-7158-0581 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From ESG integration to financial sustainability: The roles of internationalization orientation, innovation, and ESG authenticity in Thai listed firms
This study investigates how perceived environmental, social, and governance (ESG) regulatory pressure influences financial sustainability performance through ESG integration capability, internationalization orientation, sustainability innovation, and perceived ESG authenticity. Using survey data from 279 Thai listed firms, partial least squares structural equation modelling (PLS-SEM) was employed to test the proposed model. The results show that …
From waste to wealth: Unveiling farmer insights on biofertilizer adoption for sustainable agriculture in Myanmar's dry zone
This study investigated the factors affecting the potential adoption of biofertilizers sourced from agricultural waste by legume producers in the central dry zone of Myanmar. Semi-structured interviews were conducted using qualitative techniques to gain comprehensive insights into farmers' biofertilizer utilization. The results indicated a multifaceted interaction between the elements. Despite obstacles such as labour limitations, purchase delays…
Open innovation’s effects on Indonesia’s digital health market and related societal issues
Indonesia’s rapid digitalization, particularly in the healthcare sector, has been significantly impacted by the ongoing COVID-19 pandemic. This study aims to analyze the impact of open innovation in the digital healthcare market in Indonesia, a developing country with a population of over 273 million. The research method used is qualitative descriptive and combines SWOT analysis by utilizing secondary data from literature, industry reports, polic…
Breaking barriers: Examining the impact of language on employee-driven innovation in European multinational subsidiaries in Thailand
This study explores the impact of language barriers on employee-driven innovation (EDI) within the context of a multinational firm’s subsidiary in Thailand. EDI is crucial for organizational innovation and growth, but previous research has focused on its barriers in Western contexts, leaving a gap in understanding how it works in non-Western environments, particularly multinational subsidiaries. This research addresses this gap by investigating h…
Smart Home Security: Factors Affecting Consumer Intention to Put Smart Home Security in Place
With the adoption of new technologies accelerating, smart home security has emerged as a critical topic in the household market. This study aims to ascertain consumers’ intentions regarding smart home security technology. Smart home security adoption intention was studied using the Technology Readiness and Technology Acceptance Model. The research survey gathered data from 303 respondents for analysis. The model’s statistical test for hypotheses …
Integrating AHP and scenario planning for low-carbon community-based tourism: Strengthening rural resilience in Khon Kaen, Thailand
The paradox of consumer-level open innovation collaborators in sustainable consumption transformation
Sustainable consumption is critical for addressing environmental challenges, yet fostering transformative behavioral shifts remains complex. This study examines the determinants of transformative sustainable consumption behavior, focusing on consumer attitudes toward sustainability, consumer collaboration, and consumer expertise, while also considering the moderating role of consumer tension. By integrating open innovation principles and explorin…
The Influence of Passion and Grit on Organisational Citizenship Behaviour in the Educational Service Sector
This research aimed to study the factors that affect passion and grit and their relation to Organisational Citizenship Behaviour (OCB) in the educational service sector. The data were collected from 381 employees from four main universities in Thailand. Structural equation modelling was used to conduct the data analysis. The results indicated that passion consists of the internal factors of self-esteem, welfare, and respect while grit consists of…
The role of smart governance in ensuring the success of smart cities: A case of Thailand
This study concentrates on the question of what influence does each component of smart governance have on the effectiveness of Thailand’s smart city. The primary objective of this study is to identify the components of smart governance and examine the impact of smart governance components on the effectiveness of smart cities. This study is classified as quantitative research and was conducted through the implementation of a survey for a total of …
Influential Factors Affecting the Intention to Utilize Advance Care Plans (ACPs) in Thailand and Indonesia
Demographic shifts resulting from population aging are evident globally, including in Southeast Asia, Thailand, and Indonesia. The relevance of advance care plans is becoming increasingly apparent as the worldwide demographic transforms due to aging. This study sought to investigate the factors influencing the use and implementation of advance care plans (ACPs) using the health belief model (HBM) and technology acceptance model (TAM). This study …
Sustainability assessment for Thai mango: The environmental impact and economic benefits from cradle-to-grave
This study provides an evaluation of the environmental impact and economic benefits associated with the disposal of mango waste in Thailand, utilizing the methodologies of life cycle assessment (LCA) and cost-benefit analysis (CBA) in accordance with internationally recognized standards such as ISO 14046 and ISO 14067. The study aimed to assess the environmental impact of mango production in Thailand, with a specific focus on its contribution to …
Business event innovativeness and social capital enhancing competitive advantage
The purpose of this study is to empirically examine the influence of social capital on competitive advantage through event innovativeness in business event study. This study uses a quantitative analysis of a questionnaire taken by 471 event participants. The results indicate that event innovativeness partially mediate the relationship between social capital and competitive advantage. In practical implication social capital can be interpreted as s…
The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post Covid-19 Situation in Thailand
This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 year…
Social and sustainable determinants of the tourist satisfaction and temporal revisit intention: A case of Yogyakarta, Indonesia
This research’s objective was to analyse the impact of sustainable practices, destination image, perceived value and novelty seeking on tourist satisfaction and temporal revisit intention in Yogyakarta, Indonesia. The respondents in this study were tourists in the city of Yogyakarta, with a sample size of 420 respondents. The methodology of this research employed a purposive sampling technique. Nonprobability sampling was performed using the stru…
Strengthening a company– customer relationship from sustainable practices: A case study of petrotrade in Laos
Currently, most companies are increasingly interested in implementing CSR activities in developing countries. Therefore, the purpose of this research was to examine how CSR or sustainable practices can improve a customer relationship through influencing customer experiences, trust, engagement, and satisfaction based on customers’ perceptions. This study used quantitative analysis. A survey was conducted with 300 customers using fleet cards in PLU…
Managing educational service quality and loyalty of international students: A case of international colleges in Thailand
Service quality management has been introduced to higher education for many years. However, most Thai tertiary institutions have not effectively adapted service equality management and marketing strategies to enhance the loyalty of their international students. This research paper seeks to identify significant factors that affect international students’ loyalty at the tertiary level in Thailand. Founded on a Push-Pull Model of International Educa…
Open innovation and family-owned sustainopreneurial performance: Insights into Thailand’s generation gap
Openness to innovation is a key strategic decision of any family business. Despite a rising interest among studies regarding open innovation (OI) in family companies, the existing knowledge and information are rather limited. The present study aims to enhance a greater understanding of the execution of OI strategy, examining how OI affects firm performance in each generation. Using a structural equation model (SEM), a sample of 563 family busines…
A Covid-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand
The Coronavirus Disease 2019 (COVID-19) pandemic has reshaped human behaviors and switched communication systems from face-to-face to digital communication technologies. This study aimed to examine how digital transformation practices affect human behavioral change digitally, and how perceived COVID-19 severity affects digital transformation practices and behavioral decisions. We use the traditional theory of planned behavior (TPB) to determine n…
An Investigation of the Relationship Among Medical Center's Image, Service Quality, and Patient Loyalty
This research aimed to study significant relationships among factors influencing customer satisfaction and loyalty in the health care service industry. In order to test the conceptual framework, structural equation modeling (SEM) was used to analyze the data from 252 respondents (outpatients) at four public and private hospitals in Khon Kaen City, Thailand. This empirical research determined how the health care service image, service quality, and…
Relevant Factors for Success as an Online Entrepreneur in Thailand
This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok,…
A Covid-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand
The Coronavirus Disease 2019 (COVID-19) pandemic has reshaped human behaviors and switched communication systems from face-to-face to digital communication technologies. This study aimed to examine how digital transformation practices affect human behavioral change digitally, and how perceived COVID-19 severity affects digital transformation practices and behavioral decisions. We use the traditional theory of planned behavior (TPB) to determine n…
Relevant Factors for Success as an Online Entrepreneur in Thailand
This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok,…
The paradox of consumer-level open innovation collaborators in sustainable consumption transformation
Sustainable consumption is critical for addressing environmental challenges, yet fostering transformative behavioral shifts remains complex. This study examines the determinants of transformative sustainable consumption behavior, focusing on consumer attitudes toward sustainability, consumer collaboration, and consumer expertise, while also considering the moderating role of consumer tension. By integrating open innovation principles and explorin…
The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post Covid-19 Situation in Thailand
This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 year…
Relevant Factors for Success as an Online Entrepreneur in Thailand
This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok,…
An Investigation of the Relationship Among Medical Center's Image, Service Quality, and Patient Loyalty
This research aimed to study significant relationships among factors influencing customer satisfaction and loyalty in the health care service industry. In order to test the conceptual framework, structural equation modeling (SEM) was used to analyze the data from 252 respondents (outpatients) at four public and private hospitals in Khon Kaen City, Thailand. This empirical research determined how the health care service image, service quality, and…
Social and sustainable determinants of the tourist satisfaction and temporal revisit intention: A case of Yogyakarta, Indonesia
This research’s objective was to analyse the impact of sustainable practices, destination image, perceived value and novelty seeking on tourist satisfaction and temporal revisit intention in Yogyakarta, Indonesia. The respondents in this study were tourists in the city of Yogyakarta, with a sample size of 420 respondents. The methodology of this research employed a purposive sampling technique. Nonprobability sampling was performed using the stru…
Strengthening a company– customer relationship from sustainable practices: A case study of petrotrade in Laos
Currently, most companies are increasingly interested in implementing CSR activities in developing countries. Therefore, the purpose of this research was to examine how CSR or sustainable practices can improve a customer relationship through influencing customer experiences, trust, engagement, and satisfaction based on customers’ perceptions. This study used quantitative analysis. A survey was conducted with 300 customers using fleet cards in PLU…
Managing educational service quality and loyalty of international students: A case of international colleges in Thailand
Service quality management has been introduced to higher education for many years. However, most Thai tertiary institutions have not effectively adapted service equality management and marketing strategies to enhance the loyalty of their international students. This research paper seeks to identify significant factors that affect international students’ loyalty at the tertiary level in Thailand. Founded on a Push-Pull Model of International Educa…
Open innovation and family-owned sustainopreneurial performance: Insights into Thailand’s generation gap
Openness to innovation is a key strategic decision of any family business. Despite a rising interest among studies regarding open innovation (OI) in family companies, the existing knowledge and information are rather limited. The present study aims to enhance a greater understanding of the execution of OI strategy, examining how OI affects firm performance in each generation. Using a structural equation model (SEM), a sample of 563 family busines…
A Covid-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand
The Coronavirus Disease 2019 (COVID-19) pandemic has reshaped human behaviors and switched communication systems from face-to-face to digital communication technologies. This study aimed to examine how digital transformation practices affect human behavioral change digitally, and how perceived COVID-19 severity affects digital transformation practices and behavioral decisions. We use the traditional theory of planned behavior (TPB) to determine n…
Sustainability assessment for Thai mango: The environmental impact and economic benefits from cradle-to-grave
This study provides an evaluation of the environmental impact and economic benefits associated with the disposal of mango waste in Thailand, utilizing the methodologies of life cycle assessment (LCA) and cost-benefit analysis (CBA) in accordance with internationally recognized standards such as ISO 14046 and ISO 14067. The study aimed to assess the environmental impact of mango production in Thailand, with a specific focus on its contribution to …
Business event innovativeness and social capital enhancing competitive advantage
The purpose of this study is to empirically examine the influence of social capital on competitive advantage through event innovativeness in business event study. This study uses a quantitative analysis of a questionnaire taken by 471 event participants. The results indicate that event innovativeness partially mediate the relationship between social capital and competitive advantage. In practical implication social capital can be interpreted as s…
The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post Covid-19 Situation in Thailand
This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 year…
The Influence of Passion and Grit on Organisational Citizenship Behaviour in the Educational Service Sector
This research aimed to study the factors that affect passion and grit and their relation to Organisational Citizenship Behaviour (OCB) in the educational service sector. The data were collected from 381 employees from four main universities in Thailand. Structural equation modelling was used to conduct the data analysis. The results indicated that passion consists of the internal factors of self-esteem, welfare, and respect while grit consists of…
The role of smart governance in ensuring the success of smart cities: A case of Thailand
This study concentrates on the question of what influence does each component of smart governance have on the effectiveness of Thailand’s smart city. The primary objective of this study is to identify the components of smart governance and examine the impact of smart governance components on the effectiveness of smart cities. This study is classified as quantitative research and was conducted through the implementation of a survey for a total of …
Influential Factors Affecting the Intention to Utilize Advance Care Plans (ACPs) in Thailand and Indonesia
Demographic shifts resulting from population aging are evident globally, including in Southeast Asia, Thailand, and Indonesia. The relevance of advance care plans is becoming increasingly apparent as the worldwide demographic transforms due to aging. This study sought to investigate the factors influencing the use and implementation of advance care plans (ACPs) using the health belief model (HBM) and technology acceptance model (TAM). This study …
Open innovation’s effects on Indonesia’s digital health market and related societal issues
Indonesia’s rapid digitalization, particularly in the healthcare sector, has been significantly impacted by the ongoing COVID-19 pandemic. This study aims to analyze the impact of open innovation in the digital healthcare market in Indonesia, a developing country with a population of over 273 million. The research method used is qualitative descriptive and combines SWOT analysis by utilizing secondary data from literature, industry reports, polic…
Breaking barriers: Examining the impact of language on employee-driven innovation in European multinational subsidiaries in Thailand
This study explores the impact of language barriers on employee-driven innovation (EDI) within the context of a multinational firm’s subsidiary in Thailand. EDI is crucial for organizational innovation and growth, but previous research has focused on its barriers in Western contexts, leaving a gap in understanding how it works in non-Western environments, particularly multinational subsidiaries. This research addresses this gap by investigating h…
Smart Home Security: Factors Affecting Consumer Intention to Put Smart Home Security in Place
With the adoption of new technologies accelerating, smart home security has emerged as a critical topic in the household market. This study aims to ascertain consumers’ intentions regarding smart home security technology. Smart home security adoption intention was studied using the Technology Readiness and Technology Acceptance Model. The research survey gathered data from 303 respondents for analysis. The model’s statistical test for hypotheses …
Integrating AHP and scenario planning for low-carbon community-based tourism: Strengthening rural resilience in Khon Kaen, Thailand
The paradox of consumer-level open innovation collaborators in sustainable consumption transformation
Sustainable consumption is critical for addressing environmental challenges, yet fostering transformative behavioral shifts remains complex. This study examines the determinants of transformative sustainable consumption behavior, focusing on consumer attitudes toward sustainability, consumer collaboration, and consumer expertise, while also considering the moderating role of consumer tension. By integrating open innovation principles and explorin…
From ESG integration to financial sustainability: The roles of internationalization orientation, innovation, and ESG authenticity in Thai listed firms
This study investigates how perceived environmental, social, and governance (ESG) regulatory pressure influences financial sustainability performance through ESG integration capability, internationalization orientation, sustainability innovation, and perceived ESG authenticity. Using survey data from 279 Thai listed firms, partial least squares structural equation modelling (PLS-SEM) was employed to test the proposed model. The results show that …
From waste to wealth: Unveiling farmer insights on biofertilizer adoption for sustainable agriculture in Myanmar's dry zone
This study investigated the factors affecting the potential adoption of biofertilizers sourced from agricultural waste by legume producers in the central dry zone of Myanmar. Semi-structured interviews were conducted using qualitative techniques to gain comprehensive insights into farmers' biofertilizer utilization. The results indicated a multifaceted interaction between the elements. Despite obstacles such as labour limitations, purchase delays…
Business (16 works) · Marketing (12 works) · Computer Science (8 works) · Psychology (8 works) · Social Psychology (5 works) · Structural equation modeling (5 works) · Digital Marketing and Social Media (4 works) · Economics (4 works) · Sociology (4 works) · Sustainability (4 works)