Radovan Bacik
Biographic Data
| ID | 321568 |
|---|---|
| NAME | Radovan Bacik |
| GIVEN NAMES | Radovan |
| FAMILY NAME | Bacik |
| SIGNATURE | BACIK R |
| AFFILIATIONS | University of Prešov |
| ORCID | 0000-0002-5780-3838 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Generational differences in the perception of e-commerce aspects
In light of the growing importance of digital shopping platforms, the present study explores generational differences in the perception of key aspects of e-commerce among Slovak consumers, focusing on Generation Y and Generation C. The research investigates aspects perceived usefulness, perceived ease of use, subjective norms, attitude toward online shopping, perceived risk, and convenience. A quantitative survey method was employed, utilizing a …
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Research background: Today, it is an m-commerce platform that provides brands with the opportunity to foster their sustainable image and communicate with environmentally and socially conscious consumers. Proper communication that respects the customer's interests, conducted through mobile marketing tools, can be a key to creating a competitive advantage. Therefore, it is essential, at the level of scientific research, to broaden the knowledge bas…
Factors influencing business environment within travel and tourism competitiveness
Business environment is an essential indicator of a country's competitiveness in general, and in the tourism field in particular. The aim of this paper is to examine whether indicators of the Business Environment pillar of the Travel and Tourism Competitiveness Index (TTCI) share common factors. We use TTCI data of seven indicators obtained from World Economic Forum's Executive Opinion Survey for 119 countries during 2017 and 2019. Factor analysi…
Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries
Research background: In the developed countries, the services sector, which also includes the accommodation services, is a significant source of the gross national product. Tourism can be perceived as an important determinant of countries' economies, so attention paid to the needs of clients is at least necessary and beneficial. Purpose of the article: The aim of the study is to assess the quality of services provided and the perception of the ho…
Differences in financial performance between various categories of hotels in the Visegrad Group countries
Under market economy, financial health of businesses is one of the main determinants in achieving business objectives and building a competitive advantage. The objective of the study is to evaluate differences in the selected financial indicators across the categories of hotels in the Visegrad Group countries. This objective was achieved by testing these differences in the selected financial indicators (CF, EVA, ROE, ROCE, ROA, ROS and many other…
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries
Research background: In the developed countries, the services sector, which also includes the accommodation services, is a significant source of the gross national product. Tourism can be perceived as an important determinant of countries' economies, so attention paid to the needs of clients is at least necessary and beneficial. Purpose of the article: The aim of the study is to assess the quality of services provided and the perception of the ho…
Differences in financial performance between various categories of hotels in the Visegrad Group countries
Under market economy, financial health of businesses is one of the main determinants in achieving business objectives and building a competitive advantage. The objective of the study is to evaluate differences in the selected financial indicators across the categories of hotels in the Visegrad Group countries. This objective was achieved by testing these differences in the selected financial indicators (CF, EVA, ROE, ROCE, ROA, ROS and many other…
Factors influencing business environment within travel and tourism competitiveness
Business environment is an essential indicator of a country's competitiveness in general, and in the tourism field in particular. The aim of this paper is to examine whether indicators of the Business Environment pillar of the Travel and Tourism Competitiveness Index (TTCI) share common factors. We use TTCI data of seven indicators obtained from World Economic Forum's Executive Opinion Survey for 119 countries during 2017 and 2019. Factor analysi…
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Research background: Today, it is an m-commerce platform that provides brands with the opportunity to foster their sustainable image and communicate with environmentally and socially conscious consumers. Proper communication that respects the customer's interests, conducted through mobile marketing tools, can be a key to creating a competitive advantage. Therefore, it is essential, at the level of scientific research, to broaden the knowledge bas…
Generational differences in the perception of e-commerce aspects
In light of the growing importance of digital shopping platforms, the present study explores generational differences in the perception of key aspects of e-commerce among Slovak consumers, focusing on Generation Y and Generation C. The research investigates aspects perceived usefulness, perceived ease of use, subjective norms, attitude toward online shopping, perceived risk, and convenience. A quantitative survey method was employed, utilizing a …
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Business (5 works) · Marketing (4 works) · Technology Adoption and User Behaviour (3 works) · Advertising (2 works) · Business Strategy and Innovation (2 works) · Chemistry (2 works) · Consumer behaviour (2 works) · Digital Marketing and Social Media (2 works) · Geography (2 works) · Perception (2 works)