Muhammad Shakil Ahmad
Biographic Data
| ID | 321687 |
|---|---|
| NAME | Muhammad Shakil Ahmad |
| GIVEN NAMES | Muhammad Shakil |
| FAMILY NAME | Ahmad |
| SIGNATURE | AHMAD M S |
| AFFILIATIONS | COMSATS University Islamabad |
| ORCID | 0000-0002-2458-3082 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 16 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Invisible burdens of platform work
PURPOSE: This study explored the lived experiences of food delivery riders in India's platform economy, focusing on psychosocial, physical, and emotional challenges embedded in their daily work. It critically examines how precarity, emotional labor, and symbolic violence shape riders' well-being. METHODS: This study employed a qualitative phenomenological design. In-depth interviews were conducted with 10 food delivery riders from an urban distri…
Examining the Dynamics of Green Business Model Innovation
Green business model innovation (GBMI) is a decisive driver of sustainable development, yet its implementation from strategic and capability perspectives remains underexplored. To address this gap, this study adopts the hierarchical linear regression and “fuzzy set qualitative comparative analysis (fsQCA)” to examine the relationship among green entrepreneurial orientation (GEO) facets, green dynamic capabilities (GDCs), and organizational resili…
Evolving Social Capital in Indigenous Communities
Investigating the interrelationships between the barriers of green computing adoption
The influence of celebrity chef competencies on customer trust and loyalty
Purpose Using cue utilization theory, this study aims to investigate the impact of celebrity chefs’ job and person-related competencies on customers’ trust and loyalty in restaurant settings and explores gender as a moderator. Design/methodology/approach A total of 330 questionnaires were distributed to customers at 6 celebrity-chef-run restaurants in South Korea, with 297 completed responses used for final analysis. The survey underwent two pre-…
Inclusive pedagogies in multilingual classrooms
Psychological contract breach and employee engagement
Tourist tales uncovered
What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information
This study aims to determine to which extent perceived information quality and emotional attachment with digital influencers can shape the purchase intention of consumers while considering the mediating effects of perceived influence and the moderating effects of influencer reputation. A hypothetical model is tested based on social learning and media dependency theories. The response of 298 online users was analyzed by using Smart PLS-SEM. Result…
How can universities improve student loyalty? The roles of university social responsibility, service quality, and “customer” satisfaction and trust
Purpose Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others. The current study employed a theoretical framework established by consumer researchers to test the hypothesis that university social responsibility (USR) would predict student loyalty, but that this relation would be mediated by perceived service quality, studen…
Covid-19 and inequalities
Role of cultural worldview in predicting heritage tourists’ behavioural intention
Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists’ behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of CW in predicting heritage tourists’ behavioural intention by employing two seminal behaviour models, the theory of reasoned action (TRA) and theory of planned behaviour (TPB). The data were collected from 323 heritage travellers who visited Hanok Villag…
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing
Social media marketing is a trending topic in marketing research. However the research on its effectiveness is still at embryonic stage. Marketers are faced with challenging issues of identifying consumers’ motivations that affect subsequent trust on social media retailers and attitudes of consumers with respect to social media marketing. The aim of the present research is to address these gaps and identify the impact of consumers’ socialization …
Parenting Styles and Aggression Among Young Adolescents
There is ample research on aggression amongst children and adolescents that highlights several antecedents of aggression. While researchers have remarked on the relationship between parenting styles and aggression in children, there are few studies that integrate and systemize the available studies on parenting styles and aggression. The present review is an attempt to fill this gap. For this review, relevant studies were first searched, then cod…
Doctors’ Interactions with Pharmaceutical Sales Representatives
Using theory of planned behaviour, this study seeks to examine the effect of health practitioner's interaction with pharmaceutical sales representatives on their prescription behaviour. Data was collected from 248 health practitioners working in the city of Attock and from five Tehsils of Attock District through questionnaires with a net response rate of 82%. The hypothesis was tested by PLS Path Modelling. The major findings of the study were th…
Analysis of Community Empowerment on Projects Sustainability
Analysis of Community Empowerment on Projects Sustainability
Role of cultural worldview in predicting heritage tourists’ behavioural intention
Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists’ behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of CW in predicting heritage tourists’ behavioural intention by employing two seminal behaviour models, the theory of reasoned action (TRA) and theory of planned behaviour (TPB). The data were collected from 323 heritage travellers who visited Hanok Villag…
Covid-19 and inequalities
Analysis of Community Empowerment on Projects Sustainability
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing
Social media marketing is a trending topic in marketing research. However the research on its effectiveness is still at embryonic stage. Marketers are faced with challenging issues of identifying consumers’ motivations that affect subsequent trust on social media retailers and attitudes of consumers with respect to social media marketing. The aim of the present research is to address these gaps and identify the impact of consumers’ socialization …
Parenting Styles and Aggression Among Young Adolescents
There is ample research on aggression amongst children and adolescents that highlights several antecedents of aggression. While researchers have remarked on the relationship between parenting styles and aggression in children, there are few studies that integrate and systemize the available studies on parenting styles and aggression. The present review is an attempt to fill this gap. For this review, relevant studies were first searched, then cod…
Doctors’ Interactions with Pharmaceutical Sales Representatives
Using theory of planned behaviour, this study seeks to examine the effect of health practitioner's interaction with pharmaceutical sales representatives on their prescription behaviour. Data was collected from 248 health practitioners working in the city of Attock and from five Tehsils of Attock District through questionnaires with a net response rate of 82%. The hypothesis was tested by PLS Path Modelling. The major findings of the study were th…
How can universities improve student loyalty? The roles of university social responsibility, service quality, and “customer” satisfaction and trust
Purpose Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others. The current study employed a theoretical framework established by consumer researchers to test the hypothesis that university social responsibility (USR) would predict student loyalty, but that this relation would be mediated by perceived service quality, studen…
Covid-19 and inequalities
Role of cultural worldview in predicting heritage tourists’ behavioural intention
Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists’ behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of CW in predicting heritage tourists’ behavioural intention by employing two seminal behaviour models, the theory of reasoned action (TRA) and theory of planned behaviour (TPB). The data were collected from 323 heritage travellers who visited Hanok Villag…
What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information
This study aims to determine to which extent perceived information quality and emotional attachment with digital influencers can shape the purchase intention of consumers while considering the mediating effects of perceived influence and the moderating effects of influencer reputation. A hypothetical model is tested based on social learning and media dependency theories. The response of 298 online users was analyzed by using Smart PLS-SEM. Result…
Psychological contract breach and employee engagement
Tourist tales uncovered
Investigating the interrelationships between the barriers of green computing adoption
The influence of celebrity chef competencies on customer trust and loyalty
Purpose Using cue utilization theory, this study aims to investigate the impact of celebrity chefs’ job and person-related competencies on customers’ trust and loyalty in restaurant settings and explores gender as a moderator. Design/methodology/approach A total of 330 questionnaires were distributed to customers at 6 celebrity-chef-run restaurants in South Korea, with 297 completed responses used for final analysis. The survey underwent two pre-…
Inclusive pedagogies in multilingual classrooms
Invisible burdens of platform work
PURPOSE: This study explored the lived experiences of food delivery riders in India's platform economy, focusing on psychosocial, physical, and emotional challenges embedded in their daily work. It critically examines how precarity, emotional labor, and symbolic violence shape riders' well-being. METHODS: This study employed a qualitative phenomenological design. In-depth interviews were conducted with 10 food delivery riders from an urban distri…
Examining the Dynamics of Green Business Model Innovation
Green business model innovation (GBMI) is a decisive driver of sustainable development, yet its implementation from strategic and capability perspectives remains underexplored. To address this gap, this study adopts the hierarchical linear regression and “fuzzy set qualitative comparative analysis (fsQCA)” to examine the relationship among green entrepreneurial orientation (GEO) facets, green dynamic capabilities (GDCs), and organizational resili…
Evolving Social Capital in Indigenous Communities
Psychology (9 works) · Business (8 works) · Political science (7 works) · Computer Science (6 works) · Marketing (6 works) · Social Psychology (5 works) · Advertising (4 works) · Public relations (4 works) · Structural equation modeling (4 works) · Digital Marketing and Social Media (3 works)