Mikko Jauho
Biographic Data
| ID | 323773 |
|---|---|
| NAME | Mikko Jauho |
| GIVEN NAMES | Mikko |
| FAMILY NAME | Jauho |
| SIGNATURE | JAUHO M |
| AFFILIATIONS | University of Helsinki |
| ORCID | 0000-0002-6999-6788 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 34 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Experts’ boundary work on social media
Science-based experts have started to utilize social media to seek direct contact with audiences and social recognition for their expertise. Experts need to balance professional principles and the expectations arising from the changing media landscape. To understand how science-based experts navigate their way on social media, we utilize the concept of boundary work. We analyze how medical doctors enact and expand expertise on Instagram via bound…
The logic of choice and the logic of care
The choosing consumer has been a prominent figure within consumption research, alternatively celebrated as enabling the expression of lifestyles and tastes or criticised for overlooking consumers as embedded in interconnected mundane practices. While sociologically oriented consumption research has explored the multiplicity of consumer roles beyond ‘chooser’, the figure of the choosing consumer persists in many research streams and in our shared …
Conceptualising the experience of health risk
Public health and individual health care are increasingly oriented towards managing risks. This 'surveillance medicine' does not target present illnesses but aims to prevent possible future conditions, greatly expanding the number of people implicated in medical interventions. In this paper, I interrogate the everyday experience of being at risk of illness. First, I suggest that we lack a comprehensive account of this experience, because current …
Citizenship by vitality
In this article, we develop a concept of health citizenship that is specific, historically informed, and flexible to use in the analysis of different domains of medicine and healthcare. Our starting point is that health citizenship is rooted in notions about the vitality and biological existence of populations and individuals. Key tensions in citizenship vis-à-vis health and illness emerge when ideas of membership of a nation, rights and responsi…
How do trendy diets emerge? An exploratory social media study on the low-carbohydrate diet in Finland
Various trendy diets characterize the foodscape today. This paper focuses on the low-carbohydrate (LC) diet, which gained large publicity in Finland in late 2010, affecting eating habits and food sales. In order to understand the factors affecting its emergence, we turned to the internet because it is a key environment where enthusiasts meet and new phenomena are forged. By analyzing the prevalence of keywords on carbohydrate-conscious eating in …
The North Karelia Project (1972–1997) and the Origins of the Community Approach to Cardiovascular Disease Prevention
Community-based risk factor modification is today an established approach to chronic disease control and public health practice. This article analyzes the shaping of the North Karelia Project (NKP), an early and influential formulation of the community approach that focused on coronary heart disease prevention in Finland. Instead of targeting only high-risk individuals, NKP aimed to change the culture of the local community. On the basis of archi…
Credibility by automation
Social media analytics is a burgeoning new field associated with high promises of societal relevance and business value but also methodological and practical problems. In this article, we build on the sociology of expectations literature and research on expertise in the interaction between humans and machines to examine how analysts and clients make their expectations about social media analytics credible in the face of recognized problems. To in…
Becoming the North Karelia Project
The article describes the shaping of an iconic public health intervention, the North Karelia Project (NKP) in Finland in the 1970s. NKP is widely hailed as a landmark project, contributing significantly to the development of the community approach to chronic disease prevention. This approach targets comprehensively a specified health problem in a circumscribed area among the whole population, not only high-risk individuals. Based on published and…
Patients-in-waiting or chronically healthy individuals? People with elevated cholesterol talk about risk
Risk adopts an ambiguous position between health and illness/disease and is culturally salient in various health-related everyday practices. Previous research on risk experience has mostly focused on the illness/disease side of this risk ambiguity. Persons at risk have typically been defined as patients (of some kind) and their condition as a form of proto-illness. To allow for the cultural proliferation of health risk and to account for the heal…
Symptoms, signs, and risk factors
In current mental health care psychiatric conditions are defined as compilations of symptoms. These symptom-based disease categories have been severely criticised as contingent and boundless, facilitating the rise to epidemic proportions of such conditions as depression. In this article we look beyond symptoms and stress the role of epidemiology in explaining the current situation. By analysing the parallel development of cardiovascular disease a…
Contesting lifestyle risk and gendering coronary candidacy
This study addresses two issues currently under critical discussion in the epidemiology of cardiovascular diseases (CVD), the relative neglect of women and the individualised nature of key risk factors. It focuses on the North Karelia project (NKP), a community programme aimed at coronary heart disease (CHD) prevention in a predominantly rural Finnish region in the early 1970s, that is, during a period when the epidemiological understanding of CV…
‘Give people work, and the blood pressure will sink’
In high-income countries such as Finland, personal healthcare is organised around the management of lifestyle risks and minimisation of such risks forms a key part of public health policy. While the scientific development of the lifestyle risk model has been thoroughly studied, there has been less research on the history of popular experiences of the model. In this article, I examine lay people’s response to a pioneering heart disease prevention …
The social construction of competence
The article looks at conceptions of science and expertise among lay proponents of the low-carbohydrate high-fat diet in Finland. The research data consist of comments on a webpage related to a debate on the health dangers of animal fats screened in Finnish national television in autumn 2010. The article shows that contrary to the prevailing image advocated by the national nutritional establishment, which is based on the deficit model of public un…
Newspaper debates on milk fats and vegetable oils in Finland, 1978–2013
The study analysed public debates on the association of milk fats, vegetable oils and cardiovascular diseases (CVDs) between 1978 and 2013 in Finland, a country with a decades-long history of public health initiatives targeting fat consumption. The main agendas, conflicts and participants were analysed. The data were collected from the newspaper Helsingin Sanomat and consisted of 52 threads and 250 texts. We identified four themes around which th…
Demarcating Social Practices
The concept of weight management has gained currency in present political and social discourses on weight and health, organizing the various efforts to fight obesity and to assist individuals in controlling their weight. In this paper, we ask whether weight management is becoming rooted also in the everyday life of individuals. Adopting a practice-theoretical approach we study whether weight management constitutes an intelligible and distinct ent…
The mutual shaping of life insurance and medicine in Finland
This article examines the mutual shaping of medicine and private life insurance in Finland before the Second World War. Based on historical texts and archival material, it shows the important effects that the involvement of medicine in client selection for life insurance companies had on medical knowledge and practice. The analysis focuses on the tensions between the main actors in life insurance underwriting--candidates, insurance agents, examin…
Lay Understandings of Functional Foods as Hybrids of Food and Medicine
This article examines the lay appropriation of so-called functional foods that are marketed to enhance health and well-being and/or to reduce the risk of disease. Previous research has shown that consumers are skeptical of functional foods and inclined to contrast them with natural and non-technological foods. We argue that taking into account the hybrid nature of functional foods at the borderline between food and medicine provides a useful star…
If I drink it anyway, then I rather take the light one”. Appropriation of foods and drinks designed for weight management among middle-aged and elderly Finns
Patients-in-waiting or chronically healthy individuals? People with elevated cholesterol talk about risk
Risk adopts an ambiguous position between health and illness/disease and is culturally salient in various health-related everyday practices. Previous research on risk experience has mostly focused on the illness/disease side of this risk ambiguity. Persons at risk have typically been defined as patients (of some kind) and their condition as a form of proto-illness. To allow for the cultural proliferation of health risk and to account for the heal…
The logic of choice and the logic of care
The choosing consumer has been a prominent figure within consumption research, alternatively celebrated as enabling the expression of lifestyles and tastes or criticised for overlooking consumers as embedded in interconnected mundane practices. While sociologically oriented consumption research has explored the multiplicity of consumer roles beyond ‘chooser’, the figure of the choosing consumer persists in many research streams and in our shared …
Citizenship by vitality
In this article, we develop a concept of health citizenship that is specific, historically informed, and flexible to use in the analysis of different domains of medicine and healthcare. Our starting point is that health citizenship is rooted in notions about the vitality and biological existence of populations and individuals. Key tensions in citizenship vis-à-vis health and illness emerge when ideas of membership of a nation, rights and responsi…
Becoming the North Karelia Project
The article describes the shaping of an iconic public health intervention, the North Karelia Project (NKP) in Finland in the 1970s. NKP is widely hailed as a landmark project, contributing significantly to the development of the community approach to chronic disease prevention. This approach targets comprehensively a specified health problem in a circumscribed area among the whole population, not only high-risk individuals. Based on published and…
Contesting lifestyle risk and gendering coronary candidacy
This study addresses two issues currently under critical discussion in the epidemiology of cardiovascular diseases (CVD), the relative neglect of women and the individualised nature of key risk factors. It focuses on the North Karelia project (NKP), a community programme aimed at coronary heart disease (CHD) prevention in a predominantly rural Finnish region in the early 1970s, that is, during a period when the epidemiological understanding of CV…
Newspaper debates on milk fats and vegetable oils in Finland, 1978–2013
The study analysed public debates on the association of milk fats, vegetable oils and cardiovascular diseases (CVDs) between 1978 and 2013 in Finland, a country with a decades-long history of public health initiatives targeting fat consumption. The main agendas, conflicts and participants were analysed. The data were collected from the newspaper Helsingin Sanomat and consisted of 52 threads and 250 texts. We identified four themes around which th…
If I drink it anyway, then I rather take the light one”. Appropriation of foods and drinks designed for weight management among middle-aged and elderly Finns
How do trendy diets emerge? An exploratory social media study on the low-carbohydrate diet in Finland
Various trendy diets characterize the foodscape today. This paper focuses on the low-carbohydrate (LC) diet, which gained large publicity in Finland in late 2010, affecting eating habits and food sales. In order to understand the factors affecting its emergence, we turned to the internet because it is a key environment where enthusiasts meet and new phenomena are forged. By analyzing the prevalence of keywords on carbohydrate-conscious eating in …
Demarcating Social Practices
The concept of weight management has gained currency in present political and social discourses on weight and health, organizing the various efforts to fight obesity and to assist individuals in controlling their weight. In this paper, we ask whether weight management is becoming rooted also in the everyday life of individuals. Adopting a practice-theoretical approach we study whether weight management constitutes an intelligible and distinct ent…
Symptoms, signs, and risk factors
In current mental health care psychiatric conditions are defined as compilations of symptoms. These symptom-based disease categories have been severely criticised as contingent and boundless, facilitating the rise to epidemic proportions of such conditions as depression. In this article we look beyond symptoms and stress the role of epidemiology in explaining the current situation. By analysing the parallel development of cardiovascular disease a…
The mutual shaping of life insurance and medicine in Finland
This article examines the mutual shaping of medicine and private life insurance in Finland before the Second World War. Based on historical texts and archival material, it shows the important effects that the involvement of medicine in client selection for life insurance companies had on medical knowledge and practice. The analysis focuses on the tensions between the main actors in life insurance underwriting--candidates, insurance agents, examin…
Lay Understandings of Functional Foods as Hybrids of Food and Medicine
This article examines the lay appropriation of so-called functional foods that are marketed to enhance health and well-being and/or to reduce the risk of disease. Previous research has shown that consumers are skeptical of functional foods and inclined to contrast them with natural and non-technological foods. We argue that taking into account the hybrid nature of functional foods at the borderline between food and medicine provides a useful star…
Lay Understandings of Functional Foods as Hybrids of Food and Medicine
This article examines the lay appropriation of so-called functional foods that are marketed to enhance health and well-being and/or to reduce the risk of disease. Previous research has shown that consumers are skeptical of functional foods and inclined to contrast them with natural and non-technological foods. We argue that taking into account the hybrid nature of functional foods at the borderline between food and medicine provides a useful star…
If I drink it anyway, then I rather take the light one”. Appropriation of foods and drinks designed for weight management among middle-aged and elderly Finns
The mutual shaping of life insurance and medicine in Finland
This article examines the mutual shaping of medicine and private life insurance in Finland before the Second World War. Based on historical texts and archival material, it shows the important effects that the involvement of medicine in client selection for life insurance companies had on medical knowledge and practice. The analysis focuses on the tensions between the main actors in life insurance underwriting--candidates, insurance agents, examin…
‘Give people work, and the blood pressure will sink’
In high-income countries such as Finland, personal healthcare is organised around the management of lifestyle risks and minimisation of such risks forms a key part of public health policy. While the scientific development of the lifestyle risk model has been thoroughly studied, there has been less research on the history of popular experiences of the model. In this article, I examine lay people’s response to a pioneering heart disease prevention …
The social construction of competence
The article looks at conceptions of science and expertise among lay proponents of the low-carbohydrate high-fat diet in Finland. The research data consist of comments on a webpage related to a debate on the health dangers of animal fats screened in Finnish national television in autumn 2010. The article shows that contrary to the prevailing image advocated by the national nutritional establishment, which is based on the deficit model of public un…
Newspaper debates on milk fats and vegetable oils in Finland, 1978–2013
The study analysed public debates on the association of milk fats, vegetable oils and cardiovascular diseases (CVDs) between 1978 and 2013 in Finland, a country with a decades-long history of public health initiatives targeting fat consumption. The main agendas, conflicts and participants were analysed. The data were collected from the newspaper Helsingin Sanomat and consisted of 52 threads and 250 texts. We identified four themes around which th…
Demarcating Social Practices
The concept of weight management has gained currency in present political and social discourses on weight and health, organizing the various efforts to fight obesity and to assist individuals in controlling their weight. In this paper, we ask whether weight management is becoming rooted also in the everyday life of individuals. Adopting a practice-theoretical approach we study whether weight management constitutes an intelligible and distinct ent…
Contesting lifestyle risk and gendering coronary candidacy
This study addresses two issues currently under critical discussion in the epidemiology of cardiovascular diseases (CVD), the relative neglect of women and the individualised nature of key risk factors. It focuses on the North Karelia project (NKP), a community programme aimed at coronary heart disease (CHD) prevention in a predominantly rural Finnish region in the early 1970s, that is, during a period when the epidemiological understanding of CV…
Symptoms, signs, and risk factors
In current mental health care psychiatric conditions are defined as compilations of symptoms. These symptom-based disease categories have been severely criticised as contingent and boundless, facilitating the rise to epidemic proportions of such conditions as depression. In this article we look beyond symptoms and stress the role of epidemiology in explaining the current situation. By analysing the parallel development of cardiovascular disease a…
Patients-in-waiting or chronically healthy individuals? People with elevated cholesterol talk about risk
Risk adopts an ambiguous position between health and illness/disease and is culturally salient in various health-related everyday practices. Previous research on risk experience has mostly focused on the illness/disease side of this risk ambiguity. Persons at risk have typically been defined as patients (of some kind) and their condition as a form of proto-illness. To allow for the cultural proliferation of health risk and to account for the heal…
Credibility by automation
Social media analytics is a burgeoning new field associated with high promises of societal relevance and business value but also methodological and practical problems. In this article, we build on the sociology of expectations literature and research on expertise in the interaction between humans and machines to examine how analysts and clients make their expectations about social media analytics credible in the face of recognized problems. To in…
Becoming the North Karelia Project
The article describes the shaping of an iconic public health intervention, the North Karelia Project (NKP) in Finland in the 1970s. NKP is widely hailed as a landmark project, contributing significantly to the development of the community approach to chronic disease prevention. This approach targets comprehensively a specified health problem in a circumscribed area among the whole population, not only high-risk individuals. Based on published and…
How do trendy diets emerge? An exploratory social media study on the low-carbohydrate diet in Finland
Various trendy diets characterize the foodscape today. This paper focuses on the low-carbohydrate (LC) diet, which gained large publicity in Finland in late 2010, affecting eating habits and food sales. In order to understand the factors affecting its emergence, we turned to the internet because it is a key environment where enthusiasts meet and new phenomena are forged. By analyzing the prevalence of keywords on carbohydrate-conscious eating in …
The North Karelia Project (1972–1997) and the Origins of the Community Approach to Cardiovascular Disease Prevention
Community-based risk factor modification is today an established approach to chronic disease control and public health practice. This article analyzes the shaping of the North Karelia Project (NKP), an early and influential formulation of the community approach that focused on coronary heart disease prevention in Finland. Instead of targeting only high-risk individuals, NKP aimed to change the culture of the local community. On the basis of archi…
Conceptualising the experience of health risk
Public health and individual health care are increasingly oriented towards managing risks. This 'surveillance medicine' does not target present illnesses but aims to prevent possible future conditions, greatly expanding the number of people implicated in medical interventions. In this paper, I interrogate the everyday experience of being at risk of illness. First, I suggest that we lack a comprehensive account of this experience, because current …
Citizenship by vitality
In this article, we develop a concept of health citizenship that is specific, historically informed, and flexible to use in the analysis of different domains of medicine and healthcare. Our starting point is that health citizenship is rooted in notions about the vitality and biological existence of populations and individuals. Key tensions in citizenship vis-à-vis health and illness emerge when ideas of membership of a nation, rights and responsi…
The logic of choice and the logic of care
The choosing consumer has been a prominent figure within consumption research, alternatively celebrated as enabling the expression of lifestyles and tastes or criticised for overlooking consumers as embedded in interconnected mundane practices. While sociologically oriented consumption research has explored the multiplicity of consumer roles beyond ‘chooser’, the figure of the choosing consumer persists in many research streams and in our shared …
Experts’ boundary work on social media
Science-based experts have started to utilize social media to seek direct contact with audiences and social recognition for their expertise. Experts need to balance professional principles and the expectations arising from the changing media landscape. To understand how science-based experts navigate their way on social media, we utilize the concept of boundary work. We analyze how medical doctors enact and expand expertise on Instagram via bound…
Medicine (10 works) · Political science (9 works) · Psychology (9 works) · Sociology (8 works) · Business (6 works) · Obesity and Health Practices (6 works) · Environmental health (5 works) · Health Promotion and Cardiovascular Prevention (5 works) · Historical and modern epidemiology studies (5 works) · Social Psychology (5 works)