Iwona Leonowicz-Bukała
Biographic Data
| ID | 326572 |
|---|---|
| NAME | Iwona Leonowicz-Bukała |
| GIVEN NAMES | Iwona |
| FAMILY NAME | Leonowicz-Bukała |
| SIGNATURE | LEONOWICZ-BUKAŁA I |
| AFFILIATIONS | University of Information Technology and Management in Rzeszow |
| ORCID | 0000-0003-3164-1209 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
“Can Anyone Tell Me…”. Online Health Communities in Diabetes Self-Management in Poland and Italy
This paper contributes to the debate about the role of Online Health Communities (OHCs) in the healthcare system by concentrating on the kind of information sought and shared by their members. The paper focuses on OHCs for diabetes and discusses the main findings of a qualitative study conducted in Italy and Poland. The Uses and Gratifications approach informed the study, while content analysis was used to perform the analysis. The findings show …
Lekarz potrzebny od zaraz? Wizerunek medialny zagranicznych medyków w polskiej prasie
W Polsce przypada średnio 2,4 lekarza w przeliczeniu na tysiąc mieszkańców (Eurostat 2020) i tym samym Polska zajmuje ostatnie miejsce w Unii Europejskiej pod względem liczby lekarzy (OECD 2019). Podobnie niekorzystnie wyglądają dane dotyczące liczby pielęgniarek i położnych. Problem ten wydaje się wyjątkowo palący w kontekście trwającego kryzysu epidemiologicznego COVID-19, który dodatkowo obnażył braki kadrowe w polskiej ochronie zdrowia i niej…
Changing the Narrative: Self-Representations of Disabled People in Social Media
The problem of inadequate media representation of disabled people has been changed in recent years by social media, owing to which disabled people can gain at least partial control over their image in public space and thus influence how non-disabled people see them. The article aims to discuss the results of the research on how disabled people use social media to create their image and how this image is different from the one present in tradition…
English as a lingua franca? The limits of everyday English-language communication in Polish academia
Creative Class in the Borderlands? The Case of Commuting Scholars in Poland
Richard Florida claims that members of the “creative class” move to cities, perceived as open and conducive to creative work – a phenomenon which Florida insists is a fundamental economic driver in the Western world. This includes academics and researchers and results in the transfer of knowledge and skills. As the concept of “creative class” was coined in the United States, we may pose the question if it is applicable in other social contexts. T…
Part of Something Larger than Myself: Lessons Learned From a Multidisciplinary, Multicultural, and Multilingual International Research Team of Academic Women
Bringing our collective experiences of past collaborations through a virtual connection, we created an international research team of 16 multidiscipline, multicultural, and multilingual academic women called 'COVID GAP' (Gendered Academic Productivity) to explore the ongoing challenges and effects of COVID-19. Identifying as insider researchers, we engaged in a two-phase, primarily qualitative research project to better understand the lived exper…
Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube
This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as marketing tools by the aforementioned weeklies. The authors focus on such topics as: (1) social media as a way of creating and distributing media produc…
Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines' editors to creat…
Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media-From Theoretical Introduction to Empirical Approach
This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular condit…
Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook-A Marketing Perspective
The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and …
Bezbronne ofiary i dzielni bohaterowie: Wizerunek osób niepełnosprawnych w polskiej prasie
Helpless victims and brave heroes: the image of disabled people in Polish press There are two dominant ways of portraying disabled people in the media – either as people needing help or heroes achieving the extraordinary (‘super-crips’). The article uses framing analysis in order to examine disability-related texts from two most-read Polish daily papers – “Fakt” and “Gazeta Wyborcza”. The aim of the study was to determine whether the two frames: …
Part of Something Larger than Myself: Lessons Learned From a Multidisciplinary, Multicultural, and Multilingual International Research Team of Academic Women
Bringing our collective experiences of past collaborations through a virtual connection, we created an international research team of 16 multidiscipline, multicultural, and multilingual academic women called 'COVID GAP' (Gendered Academic Productivity) to explore the ongoing challenges and effects of COVID-19. Identifying as insider researchers, we engaged in a two-phase, primarily qualitative research project to better understand the lived exper…
Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media-From Theoretical Introduction to Empirical Approach
This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular condit…
Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines' editors to creat…
Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube
This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as marketing tools by the aforementioned weeklies. The authors focus on such topics as: (1) social media as a way of creating and distributing media produc…
Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook-A Marketing Perspective
The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and …
Bezbronne ofiary i dzielni bohaterowie: Wizerunek osób niepełnosprawnych w polskiej prasie
Helpless victims and brave heroes: the image of disabled people in Polish press There are two dominant ways of portraying disabled people in the media – either as people needing help or heroes achieving the extraordinary (‘super-crips’). The article uses framing analysis in order to examine disability-related texts from two most-read Polish daily papers – “Fakt” and “Gazeta Wyborcza”. The aim of the study was to determine whether the two frames: …
Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media-From Theoretical Introduction to Empirical Approach
This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular condit…
Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook-A Marketing Perspective
The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and …
Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube
This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as marketing tools by the aforementioned weeklies. The authors focus on such topics as: (1) social media as a way of creating and distributing media produc…
Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines' editors to creat…
English as a lingua franca? The limits of everyday English-language communication in Polish academia
Creative Class in the Borderlands? The Case of Commuting Scholars in Poland
Richard Florida claims that members of the “creative class” move to cities, perceived as open and conducive to creative work – a phenomenon which Florida insists is a fundamental economic driver in the Western world. This includes academics and researchers and results in the transfer of knowledge and skills. As the concept of “creative class” was coined in the United States, we may pose the question if it is applicable in other social contexts. T…
Part of Something Larger than Myself: Lessons Learned From a Multidisciplinary, Multicultural, and Multilingual International Research Team of Academic Women
Bringing our collective experiences of past collaborations through a virtual connection, we created an international research team of 16 multidiscipline, multicultural, and multilingual academic women called 'COVID GAP' (Gendered Academic Productivity) to explore the ongoing challenges and effects of COVID-19. Identifying as insider researchers, we engaged in a two-phase, primarily qualitative research project to better understand the lived exper…
Lekarz potrzebny od zaraz? Wizerunek medialny zagranicznych medyków w polskiej prasie
W Polsce przypada średnio 2,4 lekarza w przeliczeniu na tysiąc mieszkańców (Eurostat 2020) i tym samym Polska zajmuje ostatnie miejsce w Unii Europejskiej pod względem liczby lekarzy (OECD 2019). Podobnie niekorzystnie wyglądają dane dotyczące liczby pielęgniarek i położnych. Problem ten wydaje się wyjątkowo palący w kontekście trwającego kryzysu epidemiologicznego COVID-19, który dodatkowo obnażył braki kadrowe w polskiej ochronie zdrowia i niej…
Changing the Narrative: Self-Representations of Disabled People in Social Media
The problem of inadequate media representation of disabled people has been changed in recent years by social media, owing to which disabled people can gain at least partial control over their image in public space and thus influence how non-disabled people see them. The article aims to discuss the results of the research on how disabled people use social media to create their image and how this image is different from the one present in tradition…
“Can Anyone Tell Me…”. Online Health Communities in Diabetes Self-Management in Poland and Italy
This paper contributes to the debate about the role of Online Health Communities (OHCs) in the healthcare system by concentrating on the kind of information sought and shared by their members. The paper focuses on OHCs for diabetes and discusses the main findings of a qualitative study conducted in Italy and Poland. The Uses and Gratifications approach informed the study, while content analysis was used to perform the analysis. The findings show …
Sociology (10 works) · Political science (9 works) · Public relations (7 works) · Computer Science (5 works) · Social media (5 works) · Advertising (4 works) · Business (4 works) · Catholicism, Bioethics, Media, Education (4 works) · Psychology (4 works) · Intellectual Property Rights and Media (3 works)