Natasha T Brison
Biographic Data
| ID | 329441 |
|---|---|
| NAME | Natasha T Brison |
| GIVEN NAMES | Natasha T |
| FAMILY NAME | Brison |
| SIGNATURE | BRISON N T |
| AFFILIATIONS | Texas A&M University |
| ORCID | 0000-0002-6922-6169 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Exploring Branding Strategies and Barriers of Female Collegiate Athletic Coaches
Branding has been conceptualized, contextualized, and operationalized in various ways. However, little research has been conducted exploring coaches and their personal branding. Although researchers have investigated the content that collegiate male coaches post on social media, there is a dearth of research investigating female collegiate coaches and the strategies they utilize when constructing their brand online. Therefore, the purpose of this…
Using sport to promote the well-being among Latinx immigrants in the United States
Drawing upon the theoretical frameworks of Latino Critical Race Theory (LatCrit) and Sport for Development and Peace Theory, this study seeks to examine the potential of sport participation, physical activity, and community programs as mechanisms for addressing the challenges confronted by Latinx immigrants in the United States. The research is anchored by two primary questions: What social, legal, and economic challenges are encountered by Defer…
Life After the Gridiron
As athletes enter a new chapter in their lives retiring from their sport, the challenge of upholding and enhancing personal brands arises. There has been extensive research on athlete brand building via social media; however, there have been few studies analyzing how athletes build their own brands and brand extensions postcareer, particularly former National Football League (NFL) players. Sixteen retired NFL athletes were examined using Goffman’…
Femvertising or Faux Feminism? A Critical Discourse Analysis of Sport Femvertising Campaigns
This study investigates the representation of female athletes in Gatorade's Sister in Sweat (2019) and Adidas' Reimagine Sport (2020) Femvertising campaigns. Adopting a critical feminist lens, this study examined verbal and visual strategies and the post-feminist elements that sports brands apply to communicate female-empowering messages. Guided by Fairclough's framework of critical discourse analysis and Kress and van Leeuwen's visual grammar, a…
A Tale of Two Brands
Branding and self-presentation strategies on text and visual platforms have been explored in a variety of ways such as gendered analyses and content analyses performed on the social media profiles of athletes at multiple levels of sport. The purpose of this study was to examine branding and self-presentation strategies of two highly visible professional female soccer players (i.e., Alex Morgan and Megan Rapinoe) over two different time periods: 2…
Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image
U.S. professional athletes increasingly have engaged in athlete activism. Such actions have elicited a wide range of responses from sport fans, calling into question whether an athlete’s activism can impact their brand image. This research explored whether attitudes toward athlete activism, activism message, activism communication style, or fan identification level affect an activist athlete’s brand image. This research utilized a 2 × 2 experimen…
Why do women watch esports? A social role perspective on spectating motives and points of attachment
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers
Athletes often use social media to help build their personal brand, communicate with stakeholders, and promote endorsements. Research suggests that athletes who elicit greater engagement on social media are more valuable to endorse brands than those who simply have a large number of followers. From a regulatory perspective, it is important for athlete endorsers to disclose the commercial nature of sponsored posts. Therefore, based on social influ…
Femvertising or Faux Feminism? A Critical Discourse Analysis of Sport Femvertising Campaigns
This study investigates the representation of female athletes in Gatorade's Sister in Sweat (2019) and Adidas' Reimagine Sport (2020) Femvertising campaigns. Adopting a critical feminist lens, this study examined verbal and visual strategies and the post-feminist elements that sports brands apply to communicate female-empowering messages. Guided by Fairclough's framework of critical discourse analysis and Kress and van Leeuwen's visual grammar, a…
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers
Athletes often use social media to help build their personal brand, communicate with stakeholders, and promote endorsements. Research suggests that athletes who elicit greater engagement on social media are more valuable to endorse brands than those who simply have a large number of followers. From a regulatory perspective, it is important for athlete endorsers to disclose the commercial nature of sponsored posts. Therefore, based on social influ…
Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image
U.S. professional athletes increasingly have engaged in athlete activism. Such actions have elicited a wide range of responses from sport fans, calling into question whether an athlete’s activism can impact their brand image. This research explored whether attitudes toward athlete activism, activism message, activism communication style, or fan identification level affect an activist athlete’s brand image. This research utilized a 2 × 2 experimen…
Why do women watch esports? A social role perspective on spectating motives and points of attachment
A Tale of Two Brands
Branding and self-presentation strategies on text and visual platforms have been explored in a variety of ways such as gendered analyses and content analyses performed on the social media profiles of athletes at multiple levels of sport. The purpose of this study was to examine branding and self-presentation strategies of two highly visible professional female soccer players (i.e., Alex Morgan and Megan Rapinoe) over two different time periods: 2…
Life After the Gridiron
As athletes enter a new chapter in their lives retiring from their sport, the challenge of upholding and enhancing personal brands arises. There has been extensive research on athlete brand building via social media; however, there have been few studies analyzing how athletes build their own brands and brand extensions postcareer, particularly former National Football League (NFL) players. Sixteen retired NFL athletes were examined using Goffman’…
Femvertising or Faux Feminism? A Critical Discourse Analysis of Sport Femvertising Campaigns
This study investigates the representation of female athletes in Gatorade's Sister in Sweat (2019) and Adidas' Reimagine Sport (2020) Femvertising campaigns. Adopting a critical feminist lens, this study examined verbal and visual strategies and the post-feminist elements that sports brands apply to communicate female-empowering messages. Guided by Fairclough's framework of critical discourse analysis and Kress and van Leeuwen's visual grammar, a…
Exploring Branding Strategies and Barriers of Female Collegiate Athletic Coaches
Branding has been conceptualized, contextualized, and operationalized in various ways. However, little research has been conducted exploring coaches and their personal branding. Although researchers have investigated the content that collegiate male coaches post on social media, there is a dearth of research investigating female collegiate coaches and the strategies they utilize when constructing their brand online. Therefore, the purpose of this…
Using sport to promote the well-being among Latinx immigrants in the United States
Drawing upon the theoretical frameworks of Latino Critical Race Theory (LatCrit) and Sport for Development and Peace Theory, this study seeks to examine the potential of sport participation, physical activity, and community programs as mechanisms for addressing the challenges confronted by Latinx immigrants in the United States. The research is anchored by two primary questions: What social, legal, and economic challenges are encountered by Defer…
Sports, Gender, and Society (8 works) · Psychology (7 works) · Athletes (6 works) · Political science (6 works) · Advertising (5 works) · Business (5 works) · Medicine (5 works) · Sport and Mega-Event Impacts (5 works) · Physical therapy (4 works) · Attractiveness (2 works)