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H Xiang

Biographic Data

ID33020
NAMEH Xiang
GIVEN NAMESH
FAMILY NAMEXiang
SIGNATUREXIANG H
AFFILIATIONSMacau University of Science and Technology
ORCID0000-0003-0623-0985
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS0
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Exploring Biased Systematic Processing in Organ Donation Promotion in China: Effects of Mobile Interface Features

    Yu Guo, Zhenyu Sun et al.•ARTICLE•Health Communication•2025

    This study investigates how mobile interface elements influence the persuasiveness of organ donation information. Using the Theory of Interactive Media Effects and Heuristic-Systematic Model, we conducted a 2 (modality interactivity: low vs. high) × 2 (data visualization: absence vs. presence) × 2 (animation: static vs. dynamic) factorial experiment (N = 764) in China to examine the impact of modality interactivity, data visualization, and animat…

  • ‘For future gains’: Examining the effectiveness of combined messaging techniques on PrEP uptake and sexual risk compensation among Chinese men who have sex with men

    Yu Guo, Yiwei Li et al.•ARTICLE•Journal of Applied Communication…•2025

    This study examined how gain-loss framing, temporal framing, and narrative/non-narrative format influence pre-exposure prophylaxis (PrEP) uptake among Chinese men who have sex with men (MSM). Utilizing a 2 × 2 × 2 factorial experimental design, 240 participants were recruited via popular Chinese gay social networking platforms to assess messaging effects on PrEP adoption and sexual risk compensation intentions. Results revealed a significant inte…

  • Understanding self-protective behaviors during Covid-19 Pandemic: Integrating the theory of planned behavior and O-S–O-R model

    Open Access•Yu Guo, H Xiang et al.•ARTICLE•Current Psychology•2024

  • The influence of online social support on health self‐management among gay men living with HIV in China

    Open Access•Yu Guo, Yu Zheng et al.•ARTICLE•Journal of Community & Applied…•2024•References: 8

    Gay men living with HIV/AIDS (GMLHA) in China face the dual discrimination from stigmatization of HIV/AIDS and the marginalization of sexual orientation. Online social communities have become an increasingly important channel for them to seek and share health information. This study aims to examine the actual impact of online social support exchange on GMLHA's health self‐management in China. In this study, results of a questionnaire survey condu…

  • The impact of Fitspiration content on women’s body shame and sexual assertiveness: A PLS-SEM and multigroup analysis

    Open Access•Yu Guo, Duorui Wang et al.•ARTICLE•New Media & Society•2024•References: 73

    This study investigates the impact of Fitspiration on women’s body shame and sexual assertiveness. By integrating the tripartite influence model’s focus on media influence with self-objectification theory, we explore the mechanisms connecting Fitspiration consumption to female sexual autonomy. Specifically, we examine the mediating roles of perceived realism, ideal body internalization, appearance comparison, and body shame, as well as the modera…

  • Help Us!”: A content analysis of Covid-19 help-seeking posts on Weibo during the first lockdown

    Open Access•Yu Guo, Yongkang Hou et al.•ARTICLE•BMC Public Health•2023

    This study provides evidence of what actual public demands are to be considered and addressed by governments and public administrators before implementing closure and lockdown policies to limit the spread of the virus. Meanwhile, our findings offer strategies for people help-seeking on social media in similar public health emergencies

  • Promoting Covid-19 booster vaccines in Macao: A psychological reactance perspective

    Open Access•H Xiang, Yiwei Li et al.•ARTICLE•Social Science & Medicine•2023•References: 71

No prominent works on this page.

  • Help Us!”: A content analysis of Covid-19 help-seeking posts on Weibo during the first lockdown

    Open Access•Yu Guo, Yongkang Hou et al.•ARTICLE•BMC Public Health•2023

    This study provides evidence of what actual public demands are to be considered and addressed by governments and public administrators before implementing closure and lockdown policies to limit the spread of the virus. Meanwhile, our findings offer strategies for people help-seeking on social media in similar public health emergencies

  • Promoting Covid-19 booster vaccines in Macao: A psychological reactance perspective

    Open Access•H Xiang, Yiwei Li et al.•ARTICLE•Social Science & Medicine•2023•References: 71

  • Understanding self-protective behaviors during Covid-19 Pandemic: Integrating the theory of planned behavior and O-S–O-R model

    Open Access•Yu Guo, H Xiang et al.•ARTICLE•Current Psychology•2024

  • The influence of online social support on health self‐management among gay men living with HIV in China

    Open Access•Yu Guo, Yu Zheng et al.•ARTICLE•Journal of Community & Applied…•2024•References: 8

    Gay men living with HIV/AIDS (GMLHA) in China face the dual discrimination from stigmatization of HIV/AIDS and the marginalization of sexual orientation. Online social communities have become an increasingly important channel for them to seek and share health information. This study aims to examine the actual impact of online social support exchange on GMLHA's health self‐management in China. In this study, results of a questionnaire survey condu…

  • The impact of Fitspiration content on women’s body shame and sexual assertiveness: A PLS-SEM and multigroup analysis

    Open Access•Yu Guo, Duorui Wang et al.•ARTICLE•New Media & Society•2024•References: 73

    This study investigates the impact of Fitspiration on women’s body shame and sexual assertiveness. By integrating the tripartite influence model’s focus on media influence with self-objectification theory, we explore the mechanisms connecting Fitspiration consumption to female sexual autonomy. Specifically, we examine the mediating roles of perceived realism, ideal body internalization, appearance comparison, and body shame, as well as the modera…

  • Exploring Biased Systematic Processing in Organ Donation Promotion in China: Effects of Mobile Interface Features

    Yu Guo, Zhenyu Sun et al.•ARTICLE•Health Communication•2025

    This study investigates how mobile interface elements influence the persuasiveness of organ donation information. Using the Theory of Interactive Media Effects and Heuristic-Systematic Model, we conducted a 2 (modality interactivity: low vs. high) × 2 (data visualization: absence vs. presence) × 2 (animation: static vs. dynamic) factorial experiment (N = 764) in China to examine the impact of modality interactivity, data visualization, and animat…

  • ‘For future gains’: Examining the effectiveness of combined messaging techniques on PrEP uptake and sexual risk compensation among Chinese men who have sex with men

    Yu Guo, Yiwei Li et al.•ARTICLE•Journal of Applied Communication…•2025

    This study examined how gain-loss framing, temporal framing, and narrative/non-narrative format influence pre-exposure prophylaxis (PrEP) uptake among Chinese men who have sex with men (MSM). Utilizing a 2 × 2 × 2 factorial experimental design, 240 participants were recruited via popular Chinese gay social networking platforms to assess messaging effects on PrEP adoption and sexual risk compensation intentions. Results revealed a significant inte…

Psychology (5 works) · Social Psychology (4 works) · Behavioral Health and Interventions (3 works) · Medicine (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Content analysis (2 works) · Media Influence and Health (2 works) · Mental health (2 works) · Pandemic (2 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae