Adam Rugg
Biographic Data
| ID | 331800 |
|---|---|
| NAME | Adam Rugg |
| GIVEN NAMES | Adam |
| FAMILY NAME | Rugg |
| SIGNATURE | RUGG A |
| AFFILIATIONS | Fairfield University |
| ORCID | 0000-0001-7871-7691 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 43 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 4 |
Incorporating the Protests
On January 11, 2019, the National Football League (NFL) launched “Inspire Change,” a campaign for the league’s social justice efforts. The campaign, which would serve as the umbrella under which the NFL’s US$89 million social justice partnership with the players would be housed, launched with its own website, hashtag, commercial, and documentary series. This article textually examines the “Inspire Change” campaign and its associated media materia…
VegasStrong
This article examines the response to the 1 October, 2017, mass shooting in Las Vegas by both the city and its National Hockey League team, the Golden Knights. In analyzing these responses, we argue that the Golden Knights’ memorialization efforts, while operating within a familiar public relations script of the sporting commercialization of memorial, productively turned T-Mobile Arena into a space, however sanitized, for the enactment of rituals…
Working Out Their Future
This article critically examines the National Football League's (NFL) extensive 'Play 60' campaign that operates in more than 73,000 schools in the United States. The year-round program-marketed as a campaign to end childhood obesity-now holds significance influence over school curriculums and operations, public constructions of health and diet, and governmental recommendations and policies on health and exercise. This article argues that the eme…
For the good of the game
This article examines and critiques the National Football League’s (NFL) ‘A Crucial Catch’ corporate social responsibility campaign and interrogates its use by the NFL to diffuse broader concerns over the social value and health risks of football. The campaign, which until 2017 exclusively raised awareness for breast cancer and emphasized the importance of receiving annual screenings, has often been criticized as a thinly-veiled marketing ploy fo…
Civilizing the Child
This article critically examines the media coverage surrounding National Football League (NFL) player James Harrison in 2010 and 2011. In 2009, medical research linking hits to the head and the Alzheimer’s-like condition known as chronic traumatic encephalopathy prompted the league to institute rule changes to limit violent tackles. Harrison was repeatedly punished by the league office and criticized by sports media outlets for his violent tackle…
America’s game
This article critiques the National Football League’s (NFL) “Salute to Service” campaign that highlights and celebrates the US military. As the campaign produces a saturation of military symbolism and iconography in and around regular season games, the campaign turns away from the unique “mega-event” model of military ceremonial display and toward a “diffused military presence” that casually incorporates the military into everyday life via the en…
Extending the Broadcast
This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geog…
Extending the Broadcast
This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geog…
Incorporating the Protests
On January 11, 2019, the National Football League (NFL) launched “Inspire Change,” a campaign for the league’s social justice efforts. The campaign, which would serve as the umbrella under which the NFL’s US$89 million social justice partnership with the players would be housed, launched with its own website, hashtag, commercial, and documentary series. This article textually examines the “Inspire Change” campaign and its associated media materia…
America’s game
This article critiques the National Football League’s (NFL) “Salute to Service” campaign that highlights and celebrates the US military. As the campaign produces a saturation of military symbolism and iconography in and around regular season games, the campaign turns away from the unique “mega-event” model of military ceremonial display and toward a “diffused military presence” that casually incorporates the military into everyday life via the en…
Working Out Their Future
This article critically examines the National Football League's (NFL) extensive 'Play 60' campaign that operates in more than 73,000 schools in the United States. The year-round program-marketed as a campaign to end childhood obesity-now holds significance influence over school curriculums and operations, public constructions of health and diet, and governmental recommendations and policies on health and exercise. This article argues that the eme…
VegasStrong
This article examines the response to the 1 October, 2017, mass shooting in Las Vegas by both the city and its National Hockey League team, the Golden Knights. In analyzing these responses, we argue that the Golden Knights’ memorialization efforts, while operating within a familiar public relations script of the sporting commercialization of memorial, productively turned T-Mobile Arena into a space, however sanitized, for the enactment of rituals…
Civilizing the Child
This article critically examines the media coverage surrounding National Football League (NFL) player James Harrison in 2010 and 2011. In 2009, medical research linking hits to the head and the Alzheimer’s-like condition known as chronic traumatic encephalopathy prompted the league to institute rule changes to limit violent tackles. Harrison was repeatedly punished by the league office and criticized by sports media outlets for his violent tackle…
Extending the Broadcast
This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geog…
America’s game
This article critiques the National Football League’s (NFL) “Salute to Service” campaign that highlights and celebrates the US military. As the campaign produces a saturation of military symbolism and iconography in and around regular season games, the campaign turns away from the unique “mega-event” model of military ceremonial display and toward a “diffused military presence” that casually incorporates the military into everyday life via the en…
Civilizing the Child
This article critically examines the media coverage surrounding National Football League (NFL) player James Harrison in 2010 and 2011. In 2009, medical research linking hits to the head and the Alzheimer’s-like condition known as chronic traumatic encephalopathy prompted the league to institute rule changes to limit violent tackles. Harrison was repeatedly punished by the league office and criticized by sports media outlets for his violent tackle…
For the good of the game
This article examines and critiques the National Football League’s (NFL) ‘A Crucial Catch’ corporate social responsibility campaign and interrogates its use by the NFL to diffuse broader concerns over the social value and health risks of football. The campaign, which until 2017 exclusively raised awareness for breast cancer and emphasized the importance of receiving annual screenings, has often been criticized as a thinly-veiled marketing ploy fo…
Incorporating the Protests
On January 11, 2019, the National Football League (NFL) launched “Inspire Change,” a campaign for the league’s social justice efforts. The campaign, which would serve as the umbrella under which the NFL’s US$89 million social justice partnership with the players would be housed, launched with its own website, hashtag, commercial, and documentary series. This article textually examines the “Inspire Change” campaign and its associated media materia…
VegasStrong
This article examines the response to the 1 October, 2017, mass shooting in Las Vegas by both the city and its National Hockey League team, the Golden Knights. In analyzing these responses, we argue that the Golden Knights’ memorialization efforts, while operating within a familiar public relations script of the sporting commercialization of memorial, productively turned T-Mobile Arena into a space, however sanitized, for the enactment of rituals…
Working Out Their Future
This article critically examines the National Football League's (NFL) extensive 'Play 60' campaign that operates in more than 73,000 schools in the United States. The year-round program-marketed as a campaign to end childhood obesity-now holds significance influence over school curriculums and operations, public constructions of health and diet, and governmental recommendations and policies on health and exercise. This article argues that the eme…
Law (7 works) · Political science (7 works) · Law (6 works) · League (6 works) · Sociology (6 works) · Advertising (5 works) · Business (5 works) · Football (5 works) · Media studies (5 works) · Sport and Mega-Event Impacts (5 works)