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Mojca Pajnik

Biographic Data

ID331886
NAMEMojca Pajnik
GIVEN NAMESMojca
FAMILY NAMEPajnik
SIGNATUREPAJNIK M
AFFILIATIONSUniversity of Ljubljana
ORCID0000-0001-5089-1559
VERIFIEDYes
TOTAL WORKS39
TOTAL CITATIONS93
AUTHOR COUNT37
EDITOR COUNT2
FIRST PUBLICATION YEAR2002
LATEST PUBLICATION YEAR2026
H-INDEX5
  • Affective governmentality and the emotional life of journalism across biographical transitions

    Open Access•Mojca Pajnik, Maja Breznik et al.•ARTICLE•Journalism•2026

    This article examines the emotional dynamics underpinning journalists’ professional transitions, positioning affect as central to the modality of governance in the media. We address a gap in understanding how journalists experience and manage work-related emotional dynamics throughout their professional trajectories. Drawing on the concepts of affective governmentality and manufacturing consent, we conceptualize affect as socially and institution…

  • The authoritarian playbook: Media capture and the normalisation of populism

    Open Access•Mojca Pajnik•ARTICLE•Journal of Contemporary European…•2026

  • Media oligarchs and the attention economy: Ownership dynamics in Slovenia’s media system

    Open Access•Marko Ribać, Doruk Şen et al.•ARTICLE•Communication & Society•2026

    This study examines the transformation of the Slovenian media field from the press crisis of the early 2010s to the present, focusing on horizontal and vertical integration strategies employed by media entities and their effects on public communication in an increasingly competitive attention economy. The research situates Slovenia’s media system within broader regional trends, including de-Westernization characterized by Western media disinvestm…

  • Gender ideology’ as the master frame: Transversal instrumentalization of equality politics by mechanisms of regularity

    Open Access•Mojca Pajnik, Roman Kuhar et al.•ARTICLE•Innovation The European Journal…•2026•References: 14

  • From Transition to Authoritarian Populism: Historical Contingencies of Media Instrumentalization in Central and Eastern Europe

    Open Access•Ferenc Toth, Mojca Pajnik et al.•ARTICLE•Journalism & Mass Communication…•2025

    This study explores media instrumentalization in Central and Eastern Europe through the perceptions of journalists in Croatia, Hungary, and Slovenia. Using semi-structured interviews, the article argues for a historical perspective on media instrumentalization in post-socialist contexts, considering the legacy of transition and the impact of authoritarian populist rule, while emphasizing the intertwined nature of economic interests and political …

  • Sex work online: Professionalism between affordances and constraints

    Open Access•Mojca Pajnik, Roman Kuhar•ARTICLE•Information Communication & Society•2025

    The integration of new technologies into sex work has significantly transformed the industry, creating virtual marketplaces and facilitating new forms of sex work. This article examines the impact of information-communication technologies (ICTs) on sex work, highlighting the dual nature of digitalization as both a catalyst for empowerment and a source of new challenges for sex workers. Drawing on a mixed-methods approach that includes online surv…

  • Enhancing the hybrid media system model: The role of critical theory in media and communication research

    Open Access•Rok Smrdelj, Mojca Pajnik•ARTICLE•European Journal of Communication•2025•References: 32

    In this article, we propose a theoretical reconceptualization of the hybrid media system model by introducing structural and material conditions of contemporary media sphere with reference to critical theory. Our main thesis is based on the principle of historicization and the concept of social relations. Using this framework, we demonstrate that those who wield dominant power within the neoliberal capitalist economy also have influence over the …

  • Emotional solidarity: Social Movements’ Framing of Migration

    Open Access•Mojca Pajnik, Marko Ribać•ARTICLE•Social movement studies•2025•References: 29

  • Theorizing and mapping media ownership networks in authoritarian-populist contexts: A comparative analysis of Austria, Hungary, Slovenia, and Turkey

    Open Access•Gerhard Schnyder, Marlene Radl et al.•ARTICLE•Media Culture & Society•2024•Cited by: 5•References: 42

    This paper aims to contribute to the ongoing discussions on authoritarian populism and the media, from the lens of the political economy of ownership. In contrast to studies that consider the link between media and authoritarian populism by focusing on the discursive structures of populist communication, this study analyses changes in the structure of news media ownership in four European countries that have been subject to authoritarian populism…

  • Borderless fear: How right-wing populism aligns in affectively framing migration as a security threat in Austria and Slovenia

    Open Access•Daniel Thiele, Mojca Pajnik et al.•ARTICLE•Journal of Language and Politics•2024•Cited by: 3•References: 47

    Studies have highlighted differences between right-wing populism in Western and Central Eastern Europe but suggested that discourses have been converging since the so-called “refugee crisis” in 2015. This article examines this claim by focusing on right-wing populist frames and affective communication on migration in Austria and Slovenia. Taking a communication-centred approach, the study is based on a critical frame analysis of 70 speeches from …

  • Transformations of the Media Sphere

    Mojca Pajnik•CHAPTER•The Complexity of Populism•2023

    This chapter argues that within the post-democratic condition, the populism of political parties and their leaders is closely intertwined with the media. It addresses communication as a political dimension affected by populism as it is identified by the editors and examines the role of media. The chapter focuses on conceptualizations of populism that recognize the institutional, structural, and policy changes in the media system as pivotal to und…

  • Professionalizing Emotions as Reflective Engagement in Emerging Forms of Journalism

    Open Access•Mojca Pajnik•ARTICLE•Journalism Studies•2023•Cited by: 4•References: 17

    The argument for this article rests on exploring the significance of emotions and emotion-related forms of journalism that have historically been dismissed as improper reporting and flawed journalism. So far the emerging research on emotionality in the media, marking the so-called "affective turn" in communications, has mostly analysed emotional media performance in relation to its influences on the public. This article complements the existing r…

  • Aligning populist worldviews of citizens to media preferences: Peculiarities of an Illiberal Political Context

    Open Access•Mojca Pajnik, Nejc Berzelak et al.•ARTICLE•East European Politics•2023•Cited by: 3•References: 42

    In this article we look at how people's relations to the media shape their anti-establishment, people-centrist and exclusionist populist worldviews. We propose to establish the relation between the media and populist attitudes by measuring media consumption with citizen's attitudes towards a democracy-related function of the media, and we postulate that research should consider the peculiarities of political situations. The results of a represent…

  • The Intertwining of the Covid-19 Pandemic with Democracy Backlash: Making Sense of Journalism in Crisis

    Open Access•Mojca Pajnik, Majda Hrženjak•ARTICLE•Journalism Practice•2022•Cited by: 2•References: 12

    This article explores how the combination of the public health crisis and the authoritarian government of Janez Janša’s Slovenian Democratic Party, along with its tendency to politically instrumentalize and economically devastate the media, impacted journalism during the Covid-19 pandemic. Of central concern are how journalists understand their roles in communication relating to Covid-19 and how these roles are shaped when the pandemic and trends…

  • Intersectional representation in online media discourse: Reflecting anti-discrimination position in reporting on same-sex partnerships

    Open Access•Rok Smrdelj, Mojca Pajnik•ARTICLE•Gender Technology and Development•2022•Cited by: 2•References: 13

    The theory of intersectionality has been broadly used in various research but we notice a persistent gap in reflecting its application to media analysis. In our study, we focus on the concept of “representational intersectionality” which Kimberlé Crenshaw uses to illustrate the dynamics between different discourses. Taking the example of online media reporting on same-sex partnerships in Slovenia, we analyze how power relations are reinforced whe…

  • The Transversal Political Logic of Populism: Framing the ‘Refugee Crisis’ in Slovenian Parliamentary Debates

    Open Access•Mojca Pajnik, Emanuela Fabijan•ARTICLE•Europe Asia Studies•2022•Cited by: 3•References: 11

    Approaching populism at the intersection of ideology and discourse, in this article we analyse how politicians in Slovenia responded to migration during and after the 'refugee crisis' (2015)(2016)(2017)(2018)(2019). Based on a frame analysis of parliamentary debates that addressed migration, we explore differences and similarities in the speeches of different politicians and identify 'populist frames' that reveal how various actors speak about mi…

  • Medijski populizem in afektivno novinarstvo: Časopisni komentar o »begunski krizi«

    Mojca Pajnik, Marko Ribać•ARTICLE•Javnost - The Public•2021

    Članek preučuje pojavnost in reprodukcijo populizma v medijskem poročanju in interpretaciji migracij v obdobju sprememb migracijske in begunske zakonodaje v Sloveniji (2015–2019). Avtorica in avtor se v analizi osredinjata na prisotnost treh osrednjih populističnih antagonizmov, ki okvirjajo migracijsko tematiko: osrediščenost na ljudstvo, protielitizem in drugost. Zaradi specifičnega načina diseminacije populističnih antagonizmov v medijih medij…

  • Organisational Patterns of Sex Work and the Effects of the Policy Framework

    Open Access•Mojca Pajnik, Ivana Radačić•ARTICLE•Sexuality Research and Social…•2020•Cited by: 3•References: 14

  • The Shape of Feminism to Come: The Networked Politics of Feminist and lgbt Movements in Slovenia

    Mojca Pajnik, Žiga Vodovnik et al.•ARTICLE•Southeastern Europe•2020

    This article explores the networked politics of feminist and lgbt movements in Slovenia, focusing on the organizational (“actional”) and the thematic (content-related) credo of the movements during the “All-Slovenian Uprisings” of 2012–2013. Analysing the movements’ “repertoires of contention”, the authors argue that the movements are driven by cross-movement and cross-issue (i.e. connective) alliances. They identify the presence and/or absence o…

  • Engendering media work: Institutionalizing the norms of entrepreneurial subjectivity

    Open Access•Mojca Pajnik, Majda Hrženjak•ARTICLE•Journalism•2020•Cited by: 5•References: 9

    The article analyses how contemporary processes of media production involving temporary work contracts for journalists, long working hours, the demand for unconditional commitment to work and so on push women into unequal position compared to male employees. Attention is paid to ‘engendered’ work in ‘greedy’ media organizations characterized by precarization of work and the related devaluation of journalism as a profession. Rather than detecting …

  • Avtonomija migracij in vladnost plastičnih meja

    Open Access•Mojca Pajnik•ARTICLE•Two Homelands•2019•Cited by: 2•References: 5

    Avtorica na podlagi avtonomije migracij meje analizira kot mesta nadzora in nasiljater hkrati kot migrantski praxis, kot strategije bega in ruptur. Pojasnjuje idejo o »utelešenih mejah«, da bi pokazala, kako meje na poti oblikujejo ljudi in so obenem same oblikovane prek utelešenih izkušenj tistih, ki meje prestopajo. Z uporabo Foucaultovega koncepta 'vladnosti' (gouvernementalité) in koncepta 'plastičnosti' (plasticity), kot ga analizira Malabou…

  • Negotiating Professional Identities: Male Sex Workers in Slovenia and the Impact of Online Technologies

    Open Access•Roman Kuhar, Mojca Pajnik•ARTICLE•Sexuality Research and Social…•2018•Cited by: 2•References: 12

  • Media Populism on the Example of Right-Wing Political Parties’ Communication in Slovenia

    Mojca Pajnik•ARTICLE•Problems of Post-Communism•2018•Cited by: 4•References: 4

    Studies on mediatization have pointed to the “collateralism” of media and politics, a model that emphasizes reciprocal media–politics interactions. This article discusses how various political parties, and in particular right-wing populist parties in the post-socialist Slovenian context, use communication tools on the Internet; to what extent they enable participatory communication; and how they open up to forms of “media populism.” In what ways …

  • Populism and the Web: Communicative Practices of Parties and Movements in Europe

    Mojca Pajnik, Birgit Sauer•BOOK•Populism and the Web•2017

    Recent years have seen the rise in popularity of far-right populist organisations, movements and parties. Issues related to gender and sexuality have been constantly present in the public discourse of far-right populist political parties and movements. The Internet has provided a new alternative platform not only for politics but also for all other human communications. New media have entrenched in everyday life and have created a new sense of be…

  • Medijsko-politični paralelizem: Legitimizacija migracijske politike na primeru komentarja v časopisu »Delo

    Open Access•Mojca Pajnik•ARTICLE•Two Homelands•2017•Cited by: 3•References: 2

    Avtorica v članku izhaja iz teze, da metaprocesi medijatizacije medijsko delovanje definirajo do mere, ko se »medijska logika« prilagodi politični agendi. Tezo preverja s kvalitativno analizo novinarskih komentarjev o evropski migracijski politiki, objavljenih v časopisu Delo (avgust–December 2015). Analiza pokaže, da je najbolj razpoznavna značilnost novinarskih komentarjev, da v problematiziranju evropske migracijske politike kot rešitev predla…

Next
  • Media Framing of Trafficking

    Mojca Pajnik•ARTICLE•International Feminist Journal of…•2010•Cited by: 14•References: 7

    This article explores meaning-making processes around human trafficking, using the empirical example of the Slovene press. The analysis pinpoints how the topic appears in the media, what content emphases it receives in reporting, which aspects are dealt with and which are absent, and the implications of such framing. My reading of newspaper articles shows how trafficking appears within ‘frames’ that I label ‘criminalization’, ‘nationalization’, ‘…

  • Digitalising sex commerce and sex work: A comparative analysis of French, Greek and Slovenian websites

    Mojca Pajnik, Nelli Kambouri et al.•ARTICLE•Gender Place & Culture•2015•Cited by: 12•References: 9

    The aim of this article is to explore the complexity of the online sex trade and work by analysing sexuality-related commercial websites, with reference to three European states, France, Greece and Slovenia. The article compares websites in each specific sociocultural context, in order to provide insights into the various types of networks and services that emerge, and to explore how they operate, how they communicate and how sex is being merchan…

  • Migrant Women’s Transnationalism: Family Patterns and Policies

    Open Access•Mojca Pajnik, Veronika Bajt•ARTICLE•International Migration•2010•Cited by: 8•References: 6

    Whereas current policies on migration and integration are beginning to recognise family reunion as one of the most legitimate reasons for acceptance by a host society, they in most cases still do not account for the growing trend of feminisation of migration, and even rarely do they address specific migrants’ needs. As currently constituted, the integration bills envision a one‐way process that places migrants into a position where they cannot qu…

  • Wasted precariat’: Migrant work in European societies

    Open Access•Mojca Pajnik•ARTICLE•Progress in Development Studies•2016•Cited by: 6•References: 4

    This article discusses migrants’ experiences of European migration-labour. It shows how precariousness is materialized in migrants’ work and lives. I show how the subordination of migrants to the demands of the (global) market shapes the work of ‘third country migrants’ as precarious in European economies. Specific migration policies as well as labour processes and their regulation construct migrants as ‘wasted precariat’, in line with Bauman’s (…

  • Theorizing and mapping media ownership networks in authoritarian-populist contexts: A comparative analysis of Austria, Hungary, Slovenia, and Turkey

    Open Access•Gerhard Schnyder, Marlene Radl et al.•ARTICLE•Media Culture & Society•2024•Cited by: 5•References: 42

    This paper aims to contribute to the ongoing discussions on authoritarian populism and the media, from the lens of the political economy of ownership. In contrast to studies that consider the link between media and authoritarian populism by focusing on the discursive structures of populist communication, this study analyses changes in the structure of news media ownership in four European countries that have been subject to authoritarian populism…

  • Engendering media work: Institutionalizing the norms of entrepreneurial subjectivity

    Open Access•Mojca Pajnik, Majda Hrženjak•ARTICLE•Journalism•2020•Cited by: 5•References: 9

    The article analyses how contemporary processes of media production involving temporary work contracts for journalists, long working hours, the demand for unconditional commitment to work and so on push women into unequal position compared to male employees. Attention is paid to ‘engendered’ work in ‘greedy’ media organizations characterized by precarization of work and the related devaluation of journalism as a profession. Rather than detecting …

  • Professionalizing Emotions as Reflective Engagement in Emerging Forms of Journalism

    Open Access•Mojca Pajnik•ARTICLE•Journalism Studies•2023•Cited by: 4•References: 17

    The argument for this article rests on exploring the significance of emotions and emotion-related forms of journalism that have historically been dismissed as improper reporting and flawed journalism. So far the emerging research on emotionality in the media, marking the so-called "affective turn" in communications, has mostly analysed emotional media performance in relation to its influences on the public. This article complements the existing r…

  • Media Populism on the Example of Right-Wing Political Parties’ Communication in Slovenia

    Mojca Pajnik•ARTICLE•Problems of Post-Communism•2018•Cited by: 4•References: 4

    Studies on mediatization have pointed to the “collateralism” of media and politics, a model that emphasizes reciprocal media–politics interactions. This article discusses how various political parties, and in particular right-wing populist parties in the post-socialist Slovenian context, use communication tools on the Internet; to what extent they enable participatory communication; and how they open up to forms of “media populism.” In what ways …

  • Feminist Reflections on Habermas's Communicative Action: The Need for an Inclusive Political Theory

    Open Access•Mojca Pajnik•ARTICLE•European Journal of Social Theory•2006•Cited by: 4•References: 13

    This article explores critiques and reformulations of Habermas's concept of communicative action as presented by feminist authors. Numerous articles considering communicative action as developed by Habermas from a feminist perspective have been published, but no systematic analysis of these arguments exists. This article aims to fill the gap by providing an examination of various readings of communicative action from a feminist standpoint. If, on…

  • Borderless fear: How right-wing populism aligns in affectively framing migration as a security threat in Austria and Slovenia

    Open Access•Daniel Thiele, Mojca Pajnik et al.•ARTICLE•Journal of Language and Politics•2024•Cited by: 3•References: 47

    Studies have highlighted differences between right-wing populism in Western and Central Eastern Europe but suggested that discourses have been converging since the so-called “refugee crisis” in 2015. This article examines this claim by focusing on right-wing populist frames and affective communication on migration in Austria and Slovenia. Taking a communication-centred approach, the study is based on a critical frame analysis of 70 speeches from …

  • Aligning populist worldviews of citizens to media preferences: Peculiarities of an Illiberal Political Context

    Open Access•Mojca Pajnik, Nejc Berzelak et al.•ARTICLE•East European Politics•2023•Cited by: 3•References: 42

    In this article we look at how people's relations to the media shape their anti-establishment, people-centrist and exclusionist populist worldviews. We propose to establish the relation between the media and populist attitudes by measuring media consumption with citizen's attitudes towards a democracy-related function of the media, and we postulate that research should consider the peculiarities of political situations. The results of a represent…

  • The Transversal Political Logic of Populism: Framing the ‘Refugee Crisis’ in Slovenian Parliamentary Debates

    Open Access•Mojca Pajnik, Emanuela Fabijan•ARTICLE•Europe Asia Studies•2022•Cited by: 3•References: 11

    Approaching populism at the intersection of ideology and discourse, in this article we analyse how politicians in Slovenia responded to migration during and after the 'refugee crisis' (2015)(2016)(2017)(2018)(2019). Based on a frame analysis of parliamentary debates that addressed migration, we explore differences and similarities in the speeches of different politicians and identify 'populist frames' that reveal how various actors speak about mi…

  • Organisational Patterns of Sex Work and the Effects of the Policy Framework

    Open Access•Mojca Pajnik, Ivana Radačić•ARTICLE•Sexuality Research and Social…•2020•Cited by: 3•References: 14

  • Medijsko-politični paralelizem: Legitimizacija migracijske politike na primeru komentarja v časopisu »Delo

    Open Access•Mojca Pajnik•ARTICLE•Two Homelands•2017•Cited by: 3•References: 2

    Avtorica v članku izhaja iz teze, da metaprocesi medijatizacije medijsko delovanje definirajo do mere, ko se »medijska logika« prilagodi politični agendi. Tezo preverja s kvalitativno analizo novinarskih komentarjev o evropski migracijski politiki, objavljenih v časopisu Delo (avgust–December 2015). Analiza pokaže, da je najbolj razpoznavna značilnost novinarskih komentarjev, da v problematiziranju evropske migracijske politike kot rešitev predla…

  • The Intertwining of the Covid-19 Pandemic with Democracy Backlash: Making Sense of Journalism in Crisis

    Open Access•Mojca Pajnik, Majda Hrženjak•ARTICLE•Journalism Practice•2022•Cited by: 2•References: 12

    This article explores how the combination of the public health crisis and the authoritarian government of Janez Janša’s Slovenian Democratic Party, along with its tendency to politically instrumentalize and economically devastate the media, impacted journalism during the Covid-19 pandemic. Of central concern are how journalists understand their roles in communication relating to Covid-19 and how these roles are shaped when the pandemic and trends…

  • Intersectional representation in online media discourse: Reflecting anti-discrimination position in reporting on same-sex partnerships

    Open Access•Rok Smrdelj, Mojca Pajnik•ARTICLE•Gender Technology and Development•2022•Cited by: 2•References: 13

    The theory of intersectionality has been broadly used in various research but we notice a persistent gap in reflecting its application to media analysis. In our study, we focus on the concept of “representational intersectionality” which Kimberlé Crenshaw uses to illustrate the dynamics between different discourses. Taking the example of online media reporting on same-sex partnerships in Slovenia, we analyze how power relations are reinforced whe…

  • Avtonomija migracij in vladnost plastičnih meja

    Open Access•Mojca Pajnik•ARTICLE•Two Homelands•2019•Cited by: 2•References: 5

    Avtorica na podlagi avtonomije migracij meje analizira kot mesta nadzora in nasiljater hkrati kot migrantski praxis, kot strategije bega in ruptur. Pojasnjuje idejo o »utelešenih mejah«, da bi pokazala, kako meje na poti oblikujejo ljudi in so obenem same oblikovane prek utelešenih izkušenj tistih, ki meje prestopajo. Z uporabo Foucaultovega koncepta 'vladnosti' (gouvernementalité) in koncepta 'plastičnosti' (plasticity), kot ga analizira Malabou…

  • Negotiating Professional Identities: Male Sex Workers in Slovenia and the Impact of Online Technologies

    Open Access•Roman Kuhar, Mojca Pajnik•ARTICLE•Sexuality Research and Social…•2018•Cited by: 2•References: 12

  • Merchandizing Sex on the Web: Bias in Profiling Actors and Services

    Open Access•Mojca Pajnik•ARTICLE•Gender Technology and Development•2015•Cited by: 2•References: 6

    This article explores the dynamics of sex commerce on the web that occurs on various websites, and offers services ranging from escorts, nightclubs, massage parlors, and dating sites to multifunctional hubs. The study analyzed 149 commercial websites, focusing on three European countries, France, Greece, and Slovenia, with the purpose of revealing the representational patterns of online sex commerce. The aim is to explore the kinds of texts that …

  • Citizenship and Mediated Society

    Mojca Pajnik•ARTICLE•Citizenship Studies•2005•Cited by: 2•References: 20

    This paper challenges the idea of the liberating potential of information and communication technologies in terms of their meaning related to citizenship. It shows that the mechanisms that are supposedly conducive to the democratization of society can function as the mechanisms of exclusion of citizens. Adopting the critical-cultural perspective applied to issues of consumerism and their relations to citizens in media environment, the paper addre…

  • Observing Discourses of Advertising: Mobitel's Interpellation of Potential Consumers

    Open Access•Mojca Pajnik, Petra Lesjak-TuŠek•ARTICLE•Journal of Communication Inquiry•2002•Cited by: 2•References: 2

    Advertising appeals to people in such a way that it affects their choices. Advertisers operate on the basis of different discourses that are both verbal and nonverbal. This article explores how contemporary discourses of advertising interpellate individuals as subjects. Furthermore, ideological work in the discourses, as Althusser has put it, are discussed on the basis of “voices” of advertisers. The theory is brought into practice in the analysi…

  • The (re)making of sexualities on the web

    Open Access•Mojca Pajnik, Matthieu Renault•ARTICLE•Social Science Information•2014•Cited by: 1•References: 20

    This article analyses the controversy on the topics of prostitution and human trafficking online by way of researching the structure and discourses of non-commercial websites. Previous research (Agustín, 2005; Doezema, 2000; Freedman, 2003; Kelly, 2005) has shown that general-public, media and theoretical discussions tend to dichotomize the two phenomena, reconfirming the dividing lines between them. Realities are much more complex, pointing to t…

  • Integration Policies in Migration Between Nationalising States and Transnational Citizenship, with Reference to the Slovenian Case

    Mojca Pajnik•ARTICLE•New Community•2007•Cited by: 1•References: 13

    The article explores issues related to integration in migration management as it is understood in Slovenia as an EU member-state since 2004. The Slovene situation is used as empirical background for debating integration, which is promoted as an inclusive response in migration policies, and also as a restriction on migrant citizens. The article proceeds from discussing a situation in a specific nation-state to considering integration as a mechanis…

  • Observing Discourses of Advertising: Mobitel's Interpellation of Potential Consumers

    Open Access•Mojca Pajnik, Petra Lesjak-TuŠek•ARTICLE•Journal of Communication Inquiry•2002•Cited by: 2•References: 2

    Advertising appeals to people in such a way that it affects their choices. Advertisers operate on the basis of different discourses that are both verbal and nonverbal. This article explores how contemporary discourses of advertising interpellate individuals as subjects. Furthermore, ideological work in the discourses, as Althusser has put it, are discussed on the basis of “voices” of advertisers. The theory is brought into practice in the analysi…

  • Citizenship and Mediated Society

    Mojca Pajnik•ARTICLE•Citizenship Studies•2005•Cited by: 2•References: 20

    This paper challenges the idea of the liberating potential of information and communication technologies in terms of their meaning related to citizenship. It shows that the mechanisms that are supposedly conducive to the democratization of society can function as the mechanisms of exclusion of citizens. Adopting the critical-cultural perspective applied to issues of consumerism and their relations to citizens in media environment, the paper addre…

  • Feminist Reflections on Habermas's Communicative Action: The Need for an Inclusive Political Theory

    Open Access•Mojca Pajnik•ARTICLE•European Journal of Social Theory•2006•Cited by: 4•References: 13

    This article explores critiques and reformulations of Habermas's concept of communicative action as presented by feminist authors. Numerous articles considering communicative action as developed by Habermas from a feminist perspective have been published, but no systematic analysis of these arguments exists. This article aims to fill the gap by providing an examination of various readings of communicative action from a feminist standpoint. If, on…

  • Integration Policies in Migration Between Nationalising States and Transnational Citizenship, with Reference to the Slovenian Case

    Mojca Pajnik•ARTICLE•New Community•2007•Cited by: 1•References: 13

    The article explores issues related to integration in migration management as it is understood in Slovenia as an EU member-state since 2004. The Slovene situation is used as empirical background for debating integration, which is promoted as an inclusive response in migration policies, and also as a restriction on migrant citizens. The article proceeds from discussing a situation in a specific nation-state to considering integration as a mechanis…

  • Media Framing of Trafficking

    Mojca Pajnik•ARTICLE•International Feminist Journal of…•2010•Cited by: 14•References: 7

    This article explores meaning-making processes around human trafficking, using the empirical example of the Slovene press. The analysis pinpoints how the topic appears in the media, what content emphases it receives in reporting, which aspects are dealt with and which are absent, and the implications of such framing. My reading of newspaper articles shows how trafficking appears within ‘frames’ that I label ‘criminalization’, ‘nationalization’, ‘…

  • Migrant Women’s Transnationalism: Family Patterns and Policies

    Open Access•Mojca Pajnik, Veronika Bajt•ARTICLE•International Migration•2010•Cited by: 8•References: 6

    Whereas current policies on migration and integration are beginning to recognise family reunion as one of the most legitimate reasons for acceptance by a host society, they in most cases still do not account for the growing trend of feminisation of migration, and even rarely do they address specific migrants’ needs. As currently constituted, the integration bills envision a one‐way process that places migrants into a position where they cannot qu…

  • Contesting Integration, Engendering Migration: Theory and Practice

    Open Access•Floya Anthias, Mojca Pajnik•BOOK•Contesting Integration,…•2014

    This book aims to further the understanding of migration processes and policies in a European context with a particular focus on evaluating integration and the gendered aspects of migration, integrati

  • Migrant remittances in times of economic decline: Coping with protectionist policies in Slovenia

    Open Access•Mojca Pajnik, Veronika Bajt•ARTICLE•MIGRATION LETTERS•2014

    Faced with financial crisis and recession, many countries may promote return migration as a measure to combat economic decline. This affects the transnational migration and thus likely to contribute to a decline in remittance flows. At the same time, human agency proves the resilience of the migrants’ coping strategies, since many migrant workers – though faced with heightened pressure and increased precariousness of their positions – nevertheles…

  • The (re)making of sexualities on the web

    Open Access•Mojca Pajnik, Matthieu Renault•ARTICLE•Social Science Information•2014•Cited by: 1•References: 20

    This article analyses the controversy on the topics of prostitution and human trafficking online by way of researching the structure and discourses of non-commercial websites. Previous research (Agustín, 2005; Doezema, 2000; Freedman, 2003; Kelly, 2005) has shown that general-public, media and theoretical discussions tend to dichotomize the two phenomena, reconfirming the dividing lines between them. Realities are much more complex, pointing to t…

  • Merchandizing Sex on the Web: Bias in Profiling Actors and Services

    Open Access•Mojca Pajnik•ARTICLE•Gender Technology and Development•2015•Cited by: 2•References: 6

    This article explores the dynamics of sex commerce on the web that occurs on various websites, and offers services ranging from escorts, nightclubs, massage parlors, and dating sites to multifunctional hubs. The study analyzed 149 commercial websites, focusing on three European countries, France, Greece, and Slovenia, with the purpose of revealing the representational patterns of online sex commerce. The aim is to explore the kinds of texts that …

  • Digitalising sex commerce and sex work: A comparative analysis of French, Greek and Slovenian websites

    Mojca Pajnik, Nelli Kambouri et al.•ARTICLE•Gender Place & Culture•2015•Cited by: 12•References: 9

    The aim of this article is to explore the complexity of the online sex trade and work by analysing sexuality-related commercial websites, with reference to three European states, France, Greece and Slovenia. The article compares websites in each specific sociocultural context, in order to provide insights into the various types of networks and services that emerge, and to explore how they operate, how they communicate and how sex is being merchan…

  • Žiniasklaidos utopija: Visuomenės Kuriamos Žiniasklaidos Link

    Open Access•Mojca Pajnik•ARTICLE•Sociologija Mintis ir veiksmas•2015

    The paper deals with contemporary mass media dependence on politics and capital and attempts to discern what, if anything, is still public about mass media in general, and public broadcasting in particular. A consideration of the public as a phenomenon of individual aspirations is central to this discussion, seeing as it will help shed light on public broadcasting's (in)ability to encompass the public's activity, particularly when addressing the …

  • Nationalizing Citizenship: The Case of Unrecognized Ethnic Minorities in Slovenia

    Open Access•Mojca Pajnik•CHAPTER•Ethnic Minorities and Politics in…•2016

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  • Wasted precariat’: Migrant work in European societies

    Open Access•Mojca Pajnik•ARTICLE•Progress in Development Studies•2016•Cited by: 6•References: 4

    This article discusses migrants’ experiences of European migration-labour. It shows how precariousness is materialized in migrants’ work and lives. I show how the subordination of migrants to the demands of the (global) market shapes the work of ‘third country migrants’ as precarious in European economies. Specific migration policies as well as labour processes and their regulation construct migrants as ‘wasted precariat’, in line with Bauman’s (…

  • Populism and the Web: Communicative Practices of Parties and Movements in Europe

    Mojca Pajnik, Birgit Sauer•BOOK•Populism and the Web•2017

    Recent years have seen the rise in popularity of far-right populist organisations, movements and parties. Issues related to gender and sexuality have been constantly present in the public discourse of far-right populist political parties and movements. The Internet has provided a new alternative platform not only for politics but also for all other human communications. New media have entrenched in everyday life and have created a new sense of be…

  • Medijsko-politični paralelizem: Legitimizacija migracijske politike na primeru komentarja v časopisu »Delo

    Open Access•Mojca Pajnik•ARTICLE•Two Homelands•2017•Cited by: 3•References: 2

    Avtorica v članku izhaja iz teze, da metaprocesi medijatizacije medijsko delovanje definirajo do mere, ko se »medijska logika« prilagodi politični agendi. Tezo preverja s kvalitativno analizo novinarskih komentarjev o evropski migracijski politiki, objavljenih v časopisu Delo (avgust–December 2015). Analiza pokaže, da je najbolj razpoznavna značilnost novinarskih komentarjev, da v problematiziranju evropske migracijske politike kot rešitev predla…

  • Negotiating Professional Identities: Male Sex Workers in Slovenia and the Impact of Online Technologies

    Open Access•Roman Kuhar, Mojca Pajnik•ARTICLE•Sexuality Research and Social…•2018•Cited by: 2•References: 12

  • Media Populism on the Example of Right-Wing Political Parties’ Communication in Slovenia

    Mojca Pajnik•ARTICLE•Problems of Post-Communism•2018•Cited by: 4•References: 4

    Studies on mediatization have pointed to the “collateralism” of media and politics, a model that emphasizes reciprocal media–politics interactions. This article discusses how various political parties, and in particular right-wing populist parties in the post-socialist Slovenian context, use communication tools on the Internet; to what extent they enable participatory communication; and how they open up to forms of “media populism.” In what ways …

  • Avtonomija migracij in vladnost plastičnih meja

    Open Access•Mojca Pajnik•ARTICLE•Two Homelands•2019•Cited by: 2•References: 5

    Avtorica na podlagi avtonomije migracij meje analizira kot mesta nadzora in nasiljater hkrati kot migrantski praxis, kot strategije bega in ruptur. Pojasnjuje idejo o »utelešenih mejah«, da bi pokazala, kako meje na poti oblikujejo ljudi in so obenem same oblikovane prek utelešenih izkušenj tistih, ki meje prestopajo. Z uporabo Foucaultovega koncepta 'vladnosti' (gouvernementalité) in koncepta 'plastičnosti' (plasticity), kot ga analizira Malabou…

  • Organisational Patterns of Sex Work and the Effects of the Policy Framework

    Open Access•Mojca Pajnik, Ivana Radačić•ARTICLE•Sexuality Research and Social…•2020•Cited by: 3•References: 14

  • The Shape of Feminism to Come: The Networked Politics of Feminist and lgbt Movements in Slovenia

    Mojca Pajnik, Žiga Vodovnik et al.•ARTICLE•Southeastern Europe•2020

    This article explores the networked politics of feminist and lgbt movements in Slovenia, focusing on the organizational (“actional”) and the thematic (content-related) credo of the movements during the “All-Slovenian Uprisings” of 2012–2013. Analysing the movements’ “repertoires of contention”, the authors argue that the movements are driven by cross-movement and cross-issue (i.e. connective) alliances. They identify the presence and/or absence o…

  • Engendering media work: Institutionalizing the norms of entrepreneurial subjectivity

    Open Access•Mojca Pajnik, Majda Hrženjak•ARTICLE•Journalism•2020•Cited by: 5•References: 9

    The article analyses how contemporary processes of media production involving temporary work contracts for journalists, long working hours, the demand for unconditional commitment to work and so on push women into unequal position compared to male employees. Attention is paid to ‘engendered’ work in ‘greedy’ media organizations characterized by precarization of work and the related devaluation of journalism as a profession. Rather than detecting …

  • Medijski populizem in afektivno novinarstvo: Časopisni komentar o »begunski krizi«

    Mojca Pajnik, Marko Ribać•ARTICLE•Javnost - The Public•2021

    Članek preučuje pojavnost in reprodukcijo populizma v medijskem poročanju in interpretaciji migracij v obdobju sprememb migracijske in begunske zakonodaje v Sloveniji (2015–2019). Avtorica in avtor se v analizi osredinjata na prisotnost treh osrednjih populističnih antagonizmov, ki okvirjajo migracijsko tematiko: osrediščenost na ljudstvo, protielitizem in drugost. Zaradi specifičnega načina diseminacije populističnih antagonizmov v medijih medij…

  • The Intertwining of the Covid-19 Pandemic with Democracy Backlash: Making Sense of Journalism in Crisis

    Open Access•Mojca Pajnik, Majda Hrženjak•ARTICLE•Journalism Practice•2022•Cited by: 2•References: 12

    This article explores how the combination of the public health crisis and the authoritarian government of Janez Janša’s Slovenian Democratic Party, along with its tendency to politically instrumentalize and economically devastate the media, impacted journalism during the Covid-19 pandemic. Of central concern are how journalists understand their roles in communication relating to Covid-19 and how these roles are shaped when the pandemic and trends…

  • Intersectional representation in online media discourse: Reflecting anti-discrimination position in reporting on same-sex partnerships

    Open Access•Rok Smrdelj, Mojca Pajnik•ARTICLE•Gender Technology and Development•2022•Cited by: 2•References: 13

    The theory of intersectionality has been broadly used in various research but we notice a persistent gap in reflecting its application to media analysis. In our study, we focus on the concept of “representational intersectionality” which Kimberlé Crenshaw uses to illustrate the dynamics between different discourses. Taking the example of online media reporting on same-sex partnerships in Slovenia, we analyze how power relations are reinforced whe…

Political science (31 works) · Sociology (28 works) · Politics (21 works) · Law (18 works) · Law (12 works) · Media Studies and Communication (12 works) · Gender, Feminism, and Media (10 works) · Gender Studies (9 works) · Media studies (9 works) · Public relations (9 works)

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