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Shikha Rai

Biographic Data

ID332096
NAMEShikha Rai
GIVEN NAMESShikha
FAMILY NAMERai
SIGNATURERAI S
AFFILIATIONSUniversity of Toledo
ORCID0000-0001-6234-996X
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS10
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • From rural landscape to living pilgrimage: The sacralization of Mayapur

    Open Access•Shikha Rai, Dipannita Chand•ARTICLE•Ethnography & Education•2026

    This research article examines the embodiment of Mayapur as a sacred space, focusing on its spatial, sensory, and social dimensions. With Henri Lefebvre’s spatial triad serving as a theoretical model, the study examines the connections among conceived, perceived, and lived spaces in the creation of Mayapur’s sacred landscape. Employing ethnographic methodologies, including field observations and interviews with practitioners, the study elucidates…

  • More than a laugh: Examining the role of parody songs on Indian political discourse

    Garvit Garg, Shikha Rai•ARTICLE•Comedy Studies•2025•References: 13

  • Beyond Group Membership: New Way of Measuring Environmental Interest Group Strength in the American States

    Open Access•Douglas Glasgow, Shikha Rai et al.•ARTICLE•State Politics & Policy Quarterly•2025•Cited by: 1•References: 34

    Interest groups are an important influence in the subnational policymaking process. Previously, environmental policy scholars measured the strength of environmental groups in the American policymaking subnational process by using proxies like state-level group membership in major nationwide environmental organizations (e.g., Sierra Club). Although these prior measures of group strength have face validity, recent scholarship suggests that the util…

  • Strategic Communication for Achieving Health Outcomes Among Rural Tribes During Covid-19: An Experimental Study of Paniya Tribe in Kerala, India

    Open Access•Ranjith Ev, Shikha Rai•ARTICLE•Journal of Asian and African…•2025•References: 4

    Studies on global health communication have expanded to encompass scenarios that emerged as a result of the COVID-19 pandemic. This study examined how strategically planned communication improves tribe health. Data were collected from the target population using a quasi-experimental method. The compilation of video clips and implementation of an intervention were undertaken to carry out the experiment. COVID-19 awareness was the domain in which t…

  • Culture Production and Consumption in Post-Covid Era: A Meta-Analysis of OTT Industry in India

    Open Access•Sonali Srivastav, Shikha Rai•ARTICLE•Journal of Creative Communications•2024

    Web series and video on demand services destabilised and efficiently replaced popular entertainment in the past one year, due to the coronavirus disease (COVID-19) pandemic. The subsequent lockdown not only impacted the traditional creative industries, such as TV and films, but it has also catalysed the way narratives are produced and consumed over the internet. Narratives on the web have been posing challenges to traditional storytelling since t…

  • Transforming the entertainment industry: Video on Demand services in India

    Sonali Srivastav, Shikha Rai•ARTICLE•Media Asia•2022

    Video on Demand industry in India is swiftly changing how the entertainment industry functions. Including aspects of alternate storytelling from various paradigms, it has generated a niche for the new age audience. It is altering the ways audio-visual content is produced, screened, consumed, and reviewed. The audience is not passive and acts as tradable commodity across platforms. Yet, the industry is often seen as an offshoot of existing televis…

  • Rethinking Climate Change Leadership: An Analysis of the Ambitiousness of State GHG Targets

    Open Access•Douglas Glasgow, Shuang Zhao et al.•ARTICLE•Review of Policy Research•2021•Cited by: 1•References: 63

    Traditionally, diffusion policy scholars sought to understand state climate change policy leadership by exploring the speed of policy adoption. This study moves beyond these approaches by exploring factors that influence adoption as well as those that influence the content of a policy or policy goal intensity. Through the exploration of the first "wave" of state GHG reduction targets during the early 2000s, we create an innovative policy commitme…

  • Policy Adoption and Policy Intensity: Emergence of Climate Adaptation Planning in U.S. States

    Open Access•Shikha Rai•ARTICLE•Review of Policy Research•2020•Cited by: 8•References: 30

    The United States is experiencing growing impacts of climate change but currently receives a limited policy response from its national leadership. Within this policy void, many state governments are stepping up and taking action on adaptation planning. Yet we know little about why some states adopt State Adaptation Plans (SAPs), while others do not. This article investigates factors that predict the emergence of SAPs, both in terms of policy adop…

  • Policy Adoption and Policy Intensity: Emergence of Climate Adaptation Planning in U.S. States

    Open Access•Shikha Rai•ARTICLE•Review of Policy Research•2020•Cited by: 8•References: 30

    The United States is experiencing growing impacts of climate change but currently receives a limited policy response from its national leadership. Within this policy void, many state governments are stepping up and taking action on adaptation planning. Yet we know little about why some states adopt State Adaptation Plans (SAPs), while others do not. This article investigates factors that predict the emergence of SAPs, both in terms of policy adop…

  • Beyond Group Membership: New Way of Measuring Environmental Interest Group Strength in the American States

    Open Access•Douglas Glasgow, Shikha Rai et al.•ARTICLE•State Politics & Policy Quarterly•2025•Cited by: 1•References: 34

    Interest groups are an important influence in the subnational policymaking process. Previously, environmental policy scholars measured the strength of environmental groups in the American policymaking subnational process by using proxies like state-level group membership in major nationwide environmental organizations (e.g., Sierra Club). Although these prior measures of group strength have face validity, recent scholarship suggests that the util…

  • Rethinking Climate Change Leadership: An Analysis of the Ambitiousness of State GHG Targets

    Open Access•Douglas Glasgow, Shuang Zhao et al.•ARTICLE•Review of Policy Research•2021•Cited by: 1•References: 63

    Traditionally, diffusion policy scholars sought to understand state climate change policy leadership by exploring the speed of policy adoption. This study moves beyond these approaches by exploring factors that influence adoption as well as those that influence the content of a policy or policy goal intensity. Through the exploration of the first "wave" of state GHG reduction targets during the early 2000s, we create an innovative policy commitme…

  • Policy Adoption and Policy Intensity: Emergence of Climate Adaptation Planning in U.S. States

    Open Access•Shikha Rai•ARTICLE•Review of Policy Research•2020•Cited by: 8•References: 30

    The United States is experiencing growing impacts of climate change but currently receives a limited policy response from its national leadership. Within this policy void, many state governments are stepping up and taking action on adaptation planning. Yet we know little about why some states adopt State Adaptation Plans (SAPs), while others do not. This article investigates factors that predict the emergence of SAPs, both in terms of policy adop…

  • Rethinking Climate Change Leadership: An Analysis of the Ambitiousness of State GHG Targets

    Open Access•Douglas Glasgow, Shuang Zhao et al.•ARTICLE•Review of Policy Research•2021•Cited by: 1•References: 63

    Traditionally, diffusion policy scholars sought to understand state climate change policy leadership by exploring the speed of policy adoption. This study moves beyond these approaches by exploring factors that influence adoption as well as those that influence the content of a policy or policy goal intensity. Through the exploration of the first "wave" of state GHG reduction targets during the early 2000s, we create an innovative policy commitme…

  • Transforming the entertainment industry: Video on Demand services in India

    Sonali Srivastav, Shikha Rai•ARTICLE•Media Asia•2022

    Video on Demand industry in India is swiftly changing how the entertainment industry functions. Including aspects of alternate storytelling from various paradigms, it has generated a niche for the new age audience. It is altering the ways audio-visual content is produced, screened, consumed, and reviewed. The audience is not passive and acts as tradable commodity across platforms. Yet, the industry is often seen as an offshoot of existing televis…

  • Culture Production and Consumption in Post-Covid Era: A Meta-Analysis of OTT Industry in India

    Open Access•Sonali Srivastav, Shikha Rai•ARTICLE•Journal of Creative Communications•2024

    Web series and video on demand services destabilised and efficiently replaced popular entertainment in the past one year, due to the coronavirus disease (COVID-19) pandemic. The subsequent lockdown not only impacted the traditional creative industries, such as TV and films, but it has also catalysed the way narratives are produced and consumed over the internet. Narratives on the web have been posing challenges to traditional storytelling since t…

  • More than a laugh: Examining the role of parody songs on Indian political discourse

    Garvit Garg, Shikha Rai•ARTICLE•Comedy Studies•2025•References: 13

  • Beyond Group Membership: New Way of Measuring Environmental Interest Group Strength in the American States

    Open Access•Douglas Glasgow, Shikha Rai et al.•ARTICLE•State Politics & Policy Quarterly•2025•Cited by: 1•References: 34

    Interest groups are an important influence in the subnational policymaking process. Previously, environmental policy scholars measured the strength of environmental groups in the American policymaking subnational process by using proxies like state-level group membership in major nationwide environmental organizations (e.g., Sierra Club). Although these prior measures of group strength have face validity, recent scholarship suggests that the util…

  • Strategic Communication for Achieving Health Outcomes Among Rural Tribes During Covid-19: An Experimental Study of Paniya Tribe in Kerala, India

    Open Access•Ranjith Ev, Shikha Rai•ARTICLE•Journal of Asian and African…•2025•References: 4

    Studies on global health communication have expanded to encompass scenarios that emerged as a result of the COVID-19 pandemic. This study examined how strategically planned communication improves tribe health. Data were collected from the target population using a quasi-experimental method. The compilation of video clips and implementation of an intervention were undertaken to carry out the experiment. COVID-19 awareness was the domain in which t…

  • From rural landscape to living pilgrimage: The sacralization of Mayapur

    Open Access•Shikha Rai, Dipannita Chand•ARTICLE•Ethnography & Education•2026

    This research article examines the embodiment of Mayapur as a sacred space, focusing on its spatial, sensory, and social dimensions. With Henri Lefebvre’s spatial triad serving as a theoretical model, the study examines the connections among conceived, perceived, and lived spaces in the creation of Mayapur’s sacred landscape. Employing ethnographic methodologies, including field observations and interviews with practitioners, the study elucidates…

Business (4 works) · Economics (4 works) · Political science (4 works) · Politics (4 works) · Sociology (3 works) · 2019-20 coronavirus outbreak (2 works) · Cinema and Media Studies (2 works) · Ideology (2 works) · Law (2 works) · Law (2 works)

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