Diana Zulli
Datos Biográficos
| ID | 336744 |
|---|---|
| NOMBRE | Diana Zulli |
| NOMBRES | Diana |
| APELLIDO | Zulli |
| FIRMA | ZULLI D |
| AFILIACIONES | Purdue University West Lafayette |
| ORCID | 0000-0003-1401-2179 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 17 |
| TOTAL DE CITAS | 141 |
| TOTAL COMO AUTOR | 17 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2018 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 4 |
Can emojis replace the embrace? Evidence from an experiment
Through a 10-condition experiment, participants imagined their grandmother died and then imagined receiving either a hug from a project partner or a text message containing varying frequencies of hug emojis (up to 20). Between 1–5 hug emojis provided similar levels of support quality as a real hug, while sending 20 hug emojis offered the lowest support quality, and was rated the least appropriate response. The average number of emojis participant…
Political humor on TikTok
Political pets
Is it funny or a trend
Humor is foundational to American politics and online culture. However, the content and effects of political humor vary greatly depending on the type of humor and context in which it is deployed. TikTok is particularly known for its humorous content, and US news organizations have capitalized on TikTok’s popularity by creating accounts. Using digital affordances and relief theory as theoretical lenses, we qualitatively content analyze US news org…
Pathways to Radicalism
Recent research shows that “algorithmic radicalization” and “echo chambers”—the idea that recommendation algorithms on social media have a strong independent effect on radicalization and silo people into ideologically homogeneous communities—are not as prevalent nor influential as once feared. Yet, online political discourse is as toxic as ever while political misinformation continues to plague social media platforms. This begs the question: If a…
Stitching Politics and Identity on Tiktok
Though a relative newcomer among social media platforms, social video-sharing platform TikTok is one of the largest social media platforms in the world, boasting over one billion monthly active users, which it garnered in just five years (Dellatto, 2021). While much of the early attention to the platform focused on more frivolous elements, such as its dances and challenges, the political weight of TikTok has become ever clearer. In the 2020 US el…
The digital covenant
The majority of scholarship on platform governance focuses on for-profit, corporate social media with highly centralized network structures. Instead, we show how non-centralized platform governance functions in the Mastodon social network. Through an analysis of survey data, Github and Discourse developer discussions, Mastodon Codes of Conduct, and participant observations, we argue Mastodon’s platform governance is an exemplar of the covenant, a…
News Framing in the Aftermath of the January 6 Attacks on the U.S. Capitol
In the aftermath of a violent attack, questions of definition arise. News framing research has shown that the words chosen to define a given event can affect attitudes and decision-making, even when only a single word is varied. This study analyzes public discourse in the aftermath of the January 6 U.S. Capitol attacks to better understand which labels predominated and how different labels were explained/justified. We pair computer-assisted conte…
Unsorted Significance
Violent political extremists often point to online communities as motivating their behavior. However, researchers studying online exposure to extremism through structural mechanisms such as algorithms have not found strong evidence of their influence. At the same time, models of offline radicalization processes emphasize the importance of personal motivations, such as desire for significance and community, but do not fully account for online cont…
The Promises, Problems, and Possibilities for Alt-Networks
The Promises, Problems, and Possibilities for Alt-Networks Introduction Social media has become a central facet of contemporary life and that centralization has narrowed our perspectives and lessened our possibilities (Pariser, 2011; Vaidhyanathan, 2018). This centralizing of social media networks happens for their individual users, but also at the level of how social media informs our discourses through journalistic practice, government institut…
The Effects of 'Live,' Authentic, and Emotional Instagram Images on Congressional Candidate Evaluations
This study examines how Instagram's design and norms influence expectations for political imagery and, subsequently, the effects of these images on electability, vote likelihood, and candidate evaluations. Using the Elaboration Likelihood Model, we propose three norms of Instagram that likely function as heuristic cues and affect the reception of political visual communication on the platform: liveness, authenticity, and emotionality. We experime…
Political equivocation in a less-adversarial campaign context
Scholars often use equivocation theory to explore political evasion in adversarial contexts, such as debates or press conferences, but less is known about equivocation in less-adversarial contexts. This content analysis reviews question-answer sequences during CNN’s 2019 climate crisis town hall, a less-adversarial campaign event, to address the question “Are politicians inherently evasive?” Contrary to the norm of evasiveness, the results demons…
Extending the Internet meme
Scholars have long been interested in how social media platforms shape user communication and behavior. We add to this literature by critically analyzing the TikTok platform. We argue that the principles of mimesis—imitation and replication—are encouraged by the platform’s logic and design and can be observed in the (1) user sign-up process and default page, (2) icons and video-editing features, and (3) user and video creation norms. These memeti…
Rethinking the “social” in “social media”
Online interactions are often understood through the corporate social media (CSM) model where social interactions are determined through layers of abstraction and centralization that eliminate users from decision-making processes. This study demonstrates how alternative social media (ASM)—namely Mastodon—restructure the relationship between the technical structure of social media and the social interactions that follow, offering a particular type…
Socio-Mediated Scandals
Political scandals are a conspicuous characteristic of American democracy, and yet they have received little theoretical attention that might nuance our understanding of their nature and form. One key context yet to be extensively explored is digital technology and the enabling of vernacular discourses in the scandal narrative. Thus, this article develops a theoretical framework for studying political scandals in the digital age. I discuss this a…
The Changing Norms of Gendered News Coverage
Research on female politicians suggests that women face a double bind. Female politicians must embrace their femininity but not be too feminine, and they must demonstrate masculinity without deviating from gender norms. Hillary Clinton has often struggled with this balance, which has resulted in conflicting and inconsistent portrayals of her in the news. To examine the extent of this coverage, this study provides a longitudinal analysis of Clinto…
Capitalizing on the look
This article argues for the reconceptualization of the glance as more than a phenomenological orientation and a means of perceiving the world. I propose that the glance is a key feature of our attention economy, which positions attention as the most valuable commodity. By examining the technical infrastructure of the social media site Instagram, I argue that (1) the glance is implicated in the name itself and the interface design of the site; (2)…
Extending the Internet meme
Scholars have long been interested in how social media platforms shape user communication and behavior. We add to this literature by critically analyzing the TikTok platform. We argue that the principles of mimesis—imitation and replication—are encouraged by the platform’s logic and design and can be observed in the (1) user sign-up process and default page, (2) icons and video-editing features, and (3) user and video creation norms. These memeti…
Rethinking the “social” in “social media”
Online interactions are often understood through the corporate social media (CSM) model where social interactions are determined through layers of abstraction and centralization that eliminate users from decision-making processes. This study demonstrates how alternative social media (ASM)—namely Mastodon—restructure the relationship between the technical structure of social media and the social interactions that follow, offering a particular type…
The Changing Norms of Gendered News Coverage
Research on female politicians suggests that women face a double bind. Female politicians must embrace their femininity but not be too feminine, and they must demonstrate masculinity without deviating from gender norms. Hillary Clinton has often struggled with this balance, which has resulted in conflicting and inconsistent portrayals of her in the news. To examine the extent of this coverage, this study provides a longitudinal analysis of Clinto…
Socio-Mediated Scandals
Political scandals are a conspicuous characteristic of American democracy, and yet they have received little theoretical attention that might nuance our understanding of their nature and form. One key context yet to be extensively explored is digital technology and the enabling of vernacular discourses in the scandal narrative. Thus, this article develops a theoretical framework for studying political scandals in the digital age. I discuss this a…
Unsorted Significance
Violent political extremists often point to online communities as motivating their behavior. However, researchers studying online exposure to extremism through structural mechanisms such as algorithms have not found strong evidence of their influence. At the same time, models of offline radicalization processes emphasize the importance of personal motivations, such as desire for significance and community, but do not fully account for online cont…
News Framing in the Aftermath of the January 6 Attacks on the U.S. Capitol
In the aftermath of a violent attack, questions of definition arise. News framing research has shown that the words chosen to define a given event can affect attitudes and decision-making, even when only a single word is varied. This study analyzes public discourse in the aftermath of the January 6 U.S. Capitol attacks to better understand which labels predominated and how different labels were explained/justified. We pair computer-assisted conte…
The Effects of 'Live,' Authentic, and Emotional Instagram Images on Congressional Candidate Evaluations
This study examines how Instagram's design and norms influence expectations for political imagery and, subsequently, the effects of these images on electability, vote likelihood, and candidate evaluations. Using the Elaboration Likelihood Model, we propose three norms of Instagram that likely function as heuristic cues and affect the reception of political visual communication on the platform: liveness, authenticity, and emotionality. We experime…
Capitalizing on the look
This article argues for the reconceptualization of the glance as more than a phenomenological orientation and a means of perceiving the world. I propose that the glance is a key feature of our attention economy, which positions attention as the most valuable commodity. By examining the technical infrastructure of the social media site Instagram, I argue that (1) the glance is implicated in the name itself and the interface design of the site; (2)…
The Changing Norms of Gendered News Coverage
Research on female politicians suggests that women face a double bind. Female politicians must embrace their femininity but not be too feminine, and they must demonstrate masculinity without deviating from gender norms. Hillary Clinton has often struggled with this balance, which has resulted in conflicting and inconsistent portrayals of her in the news. To examine the extent of this coverage, this study provides a longitudinal analysis of Clinto…
Political equivocation in a less-adversarial campaign context
Scholars often use equivocation theory to explore political evasion in adversarial contexts, such as debates or press conferences, but less is known about equivocation in less-adversarial contexts. This content analysis reviews question-answer sequences during CNN’s 2019 climate crisis town hall, a less-adversarial campaign event, to address the question “Are politicians inherently evasive?” Contrary to the norm of evasiveness, the results demons…
Extending the Internet meme
Scholars have long been interested in how social media platforms shape user communication and behavior. We add to this literature by critically analyzing the TikTok platform. We argue that the principles of mimesis—imitation and replication—are encouraged by the platform’s logic and design and can be observed in the (1) user sign-up process and default page, (2) icons and video-editing features, and (3) user and video creation norms. These memeti…
Rethinking the “social” in “social media”
Online interactions are often understood through the corporate social media (CSM) model where social interactions are determined through layers of abstraction and centralization that eliminate users from decision-making processes. This study demonstrates how alternative social media (ASM)—namely Mastodon—restructure the relationship between the technical structure of social media and the social interactions that follow, offering a particular type…
Socio-Mediated Scandals
Political scandals are a conspicuous characteristic of American democracy, and yet they have received little theoretical attention that might nuance our understanding of their nature and form. One key context yet to be extensively explored is digital technology and the enabling of vernacular discourses in the scandal narrative. Thus, this article develops a theoretical framework for studying political scandals in the digital age. I discuss this a…
The Promises, Problems, and Possibilities for Alt-Networks
The Promises, Problems, and Possibilities for Alt-Networks Introduction Social media has become a central facet of contemporary life and that centralization has narrowed our perspectives and lessened our possibilities (Pariser, 2011; Vaidhyanathan, 2018). This centralizing of social media networks happens for their individual users, but also at the level of how social media informs our discourses through journalistic practice, government institut…
The Effects of 'Live,' Authentic, and Emotional Instagram Images on Congressional Candidate Evaluations
This study examines how Instagram's design and norms influence expectations for political imagery and, subsequently, the effects of these images on electability, vote likelihood, and candidate evaluations. Using the Elaboration Likelihood Model, we propose three norms of Instagram that likely function as heuristic cues and affect the reception of political visual communication on the platform: liveness, authenticity, and emotionality. We experime…
Pathways to Radicalism
Recent research shows that “algorithmic radicalization” and “echo chambers”—the idea that recommendation algorithms on social media have a strong independent effect on radicalization and silo people into ideologically homogeneous communities—are not as prevalent nor influential as once feared. Yet, online political discourse is as toxic as ever while political misinformation continues to plague social media platforms. This begs the question: If a…
Stitching Politics and Identity on Tiktok
Though a relative newcomer among social media platforms, social video-sharing platform TikTok is one of the largest social media platforms in the world, boasting over one billion monthly active users, which it garnered in just five years (Dellatto, 2021). While much of the early attention to the platform focused on more frivolous elements, such as its dances and challenges, the political weight of TikTok has become ever clearer. In the 2020 US el…
The digital covenant
The majority of scholarship on platform governance focuses on for-profit, corporate social media with highly centralized network structures. Instead, we show how non-centralized platform governance functions in the Mastodon social network. Through an analysis of survey data, Github and Discourse developer discussions, Mastodon Codes of Conduct, and participant observations, we argue Mastodon’s platform governance is an exemplar of the covenant, a…
News Framing in the Aftermath of the January 6 Attacks on the U.S. Capitol
In the aftermath of a violent attack, questions of definition arise. News framing research has shown that the words chosen to define a given event can affect attitudes and decision-making, even when only a single word is varied. This study analyzes public discourse in the aftermath of the January 6 U.S. Capitol attacks to better understand which labels predominated and how different labels were explained/justified. We pair computer-assisted conte…
Unsorted Significance
Violent political extremists often point to online communities as motivating their behavior. However, researchers studying online exposure to extremism through structural mechanisms such as algorithms have not found strong evidence of their influence. At the same time, models of offline radicalization processes emphasize the importance of personal motivations, such as desire for significance and community, but do not fully account for online cont…
Is it funny or a trend
Humor is foundational to American politics and online culture. However, the content and effects of political humor vary greatly depending on the type of humor and context in which it is deployed. TikTok is particularly known for its humorous content, and US news organizations have capitalized on TikTok’s popularity by creating accounts. Using digital affordances and relief theory as theoretical lenses, we qualitatively content analyze US news org…
Can emojis replace the embrace? Evidence from an experiment
Through a 10-condition experiment, participants imagined their grandmother died and then imagined receiving either a hug from a project partner or a text message containing varying frequencies of hug emojis (up to 20). Between 1–5 hug emojis provided similar levels of support quality as a real hug, while sending 20 hug emojis offered the lowest support quality, and was rated the least appropriate response. The average number of emojis participant…
Political humor on TikTok
Political pets
Political science (14 obras) · Law (11 obras) · Sociology (11 obras) · Politics (10 obras) · Social Media and Politics (9 obras) · Psychology (8 obras) · Computer Science (7 obras) · Social Psychology (7 obras) · Law (5 obras) · Media studies (5 obras)