Madeleine Marcella-Hood
Biographic Data
| ID | 341326 |
|---|---|
| NAME | Madeleine Marcella-Hood |
| GIVEN NAMES | Madeleine |
| FAMILY NAME | Marcella-Hood |
| SIGNATURE | MARCELLA-HOOD M |
| AFFILIATIONS | Robert Gordon University |
| ORCID | 0000-0001-5920-4049 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The lifecycle of a social media beauty trend
This article explores the evolution of the Instagram body as an example of a social media beauty trend and theorises an updated lifecycle model to convey this phenomenon. The advent and evolution of social media has led to an online beauty culture and ecosystem, with new influential creators, and consumers driving trends and standards in online spaces. Lifecycle models exist across a range of contexts, with the fashion lifecycle being the most re…
‘Pic first, eat later’
This research explores the motivations and behaviours behind the social phenomenon of foodstagramming. Qualitative interviews were carried out with Millennial and Gen Z participants who share food-related photographs on Instagram and foodstagramming was found to be an important and habitual part of the dining experience for these participants. The findings reveal some of the positive effects of foodstagramming, which include memory preservation, …
Instagram versus reality
This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis and interpretative phenomenological analysis (IPA). Participants were style influencers who were asked to select and discuss a sample of their own Instagram posts that they felt represented their Sco…
Scottish fashion influencers
This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion influencers who were asked to reflect on their online identity. The interaction between the offline and online self is explored, where national identity and a sense of place are recognized as important a…
Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram
This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as tartan and tweed. Style influencers have revolutionised the fashion industry and it is argued that, by identifying as Scottish or Scotland-based on Instagram, these individuals are shaping perception…
Instagram versus reality
This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis and interpretative phenomenological analysis (IPA). Participants were style influencers who were asked to select and discuss a sample of their own Instagram posts that they felt represented their Sco…
Scottish fashion influencers
This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion influencers who were asked to reflect on their online identity. The interaction between the offline and online self is explored, where national identity and a sense of place are recognized as important a…
Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram
This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as tartan and tweed. Style influencers have revolutionised the fashion industry and it is argued that, by identifying as Scottish or Scotland-based on Instagram, these individuals are shaping perception…
Scottish fashion influencers
This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion influencers who were asked to reflect on their online identity. The interaction between the offline and online self is explored, where national identity and a sense of place are recognized as important a…
Instagram versus reality
This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis and interpretative phenomenological analysis (IPA). Participants were style influencers who were asked to select and discuss a sample of their own Instagram posts that they felt represented their Sco…
‘Pic first, eat later’
This research explores the motivations and behaviours behind the social phenomenon of foodstagramming. Qualitative interviews were carried out with Millennial and Gen Z participants who share food-related photographs on Instagram and foodstagramming was found to be an important and habitual part of the dining experience for these participants. The findings reveal some of the positive effects of foodstagramming, which include memory preservation, …
The lifecycle of a social media beauty trend
This article explores the evolution of the Instagram body as an example of a social media beauty trend and theorises an updated lifecycle model to convey this phenomenon. The advent and evolution of social media has led to an online beauty culture and ecosystem, with new influential creators, and consumers driving trends and standards in online spaces. Lifecycle models exist across a range of contexts, with the fashion lifecycle being the most re…
Aesthetics (4 works) · Art (4 works) · Sociology (4 works) · Computer Science (2 works) · Fashion and Cultural Textiles (2 works) · Influencer marketing (2 works) · Media, Gender, and Advertising (2 works) · Psychology (2 works) · Social Psychology (2 works) · Visual arts (2 works)