María J Vilaplana-Aparicio
Biographic Data
| ID | 3428476 |
|---|---|
| NAME | María J Vilaplana-Aparicio |
| GIVEN NAMES | María J |
| FAMILY NAME | Vilaplana-Aparicio |
| SIGNATURE | VILAPLANA-APARICIO M J |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0002-6373-8454 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Digital communication and NextGenerationEU european funds
The communication-public aid binomial is becoming more decisive because the funds provided by the EU are linked to the obligation on the part of the managing administrations to carry out effective social communication. For the first time, Europe has agreed to issue public debt to deal with the consequences created by Covid-19. To this end, it has created the NextGenerationEU instrument, endowed with €809 billion, with the aim of achieving a more …
Publicidad gráfica de cosméticos en España y sus características visuales
El presente estudio utiliza el análisis de contenido para conocer los aspectos visuales de la publicidad gráfica de la categoría “Tratamientos faciales de belleza” de las principales marcas en España. Los datos indican que la estructura más utilizada es la imagen de una mujer que personifica el ideal de belleza a la izquierda mientras que a la derecha se encuentra un texto explicativo junto con el producto, generalmente representado de forma expr…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
Product placement analysis in three Netflix original series
La publicidad ha encontrado un obstáculo con la proliferación de plataformas como Netflix y esto ha provocado el impulso del emplazamiento de producto. Mediante un análisis de contenido, este estudio exploratorio examina el uso del emplazamiento de producto en tres series originales de Netflix, para comprender cómo se comporta en esta plataforma. Los resultados indican que se trata de una fórmula asentada, pero que el tipo de emplazamiento o el n…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
Product placement analysis in three Netflix original series
La publicidad ha encontrado un obstáculo con la proliferación de plataformas como Netflix y esto ha provocado el impulso del emplazamiento de producto. Mediante un análisis de contenido, este estudio exploratorio examina el uso del emplazamiento de producto en tres series originales de Netflix, para comprender cómo se comporta en esta plataforma. Los resultados indican que se trata de una fórmula asentada, pero que el tipo de emplazamiento o el n…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
Product placement analysis in three Netflix original series
La publicidad ha encontrado un obstáculo con la proliferación de plataformas como Netflix y esto ha provocado el impulso del emplazamiento de producto. Mediante un análisis de contenido, este estudio exploratorio examina el uso del emplazamiento de producto en tres series originales de Netflix, para comprender cómo se comporta en esta plataforma. Los resultados indican que se trata de una fórmula asentada, pero que el tipo de emplazamiento o el n…
Publicidad gráfica de cosméticos en España y sus características visuales
El presente estudio utiliza el análisis de contenido para conocer los aspectos visuales de la publicidad gráfica de la categoría “Tratamientos faciales de belleza” de las principales marcas en España. Los datos indican que la estructura más utilizada es la imagen de una mujer que personifica el ideal de belleza a la izquierda mientras que a la derecha se encuentra un texto explicativo junto con el producto, generalmente representado de forma expr…
Digital communication and NextGenerationEU european funds
The communication-public aid binomial is becoming more decisive because the funds provided by the EU are linked to the obligation on the part of the managing administrations to carry out effective social communication. For the first time, Europe has agreed to issue public debt to deal with the consequences created by Covid-19. To this end, it has created the NextGenerationEU instrument, endowed with €809 billion, with the aim of achieving a more …
Business (3 works) · Accounting (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Innovation Policy and RD (2 works) · Political science (2 works) · Public relations (2 works) · Advertising and Communication Studies (1 work) · Art (1 work) · Consumer Market Behavior and Pricing (1 work)