Pavadee Saisuwan
Biographic Data
| ID | 3437009 |
|---|---|
| NAME | Pavadee Saisuwan |
| GIVEN NAMES | Pavadee |
| FAMILY NAME | Saisuwan |
| SIGNATURE | SAISUWAN P |
| AFFILIATIONS | Chulalongkorn University |
| ORCID | 0009-0005-0488-2607 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Turning Café into K-afé – An Exploration on Fan Identity, Interactions and Placemaking in Thai K-Pop Fan Cafés
Recent sociolinguistic research increasingly engages with K-Pop’s semiotic complexity, yet the intersection of fan identity and public space remains underexplored. This study examines how fans, as active participants in the K-Pop “fanscape” (Kim, 2017), construct both personal and place identities through geosemiotic elements (Scollon & Scollon, 2003) in fan-organized cafés in Bangkok. Drawing on ethnographic data, the results show that fans use …
Visual semiotics, resemiotization, and shifting agency in the fanscapes of Thai K‐pop fan cafés
K‐pop has recently emerged as a global cultural phenomenon, giving rise to fan-driven initiatives known as ‘fanscapes’ ( Kim, 2017 ). This study examines how fans, as active participants in the K‐pop fanscape, materialize visual resources to reinterpret and reframe artist identities. Through an analysis of fan-organized K‐pop cafés in Bangkok, it explores how visual objects mediate fans’ participatory image-making of K‐pop artists in public space…
Male product endorsers and the embodiment of modern Thai masculinities in skincare advertisements
As male endorsement in advertising continues to expand, and alternative forms of masculinity emerge in Asia and elsewhere, this article asks how skincare advertisements in Bangkok participate in these worldwide trends and how different forms of masculinity are represented and embodied in such advertising. The article analyses skincare advertising signs – banal sexed signs that form a significant part of Bangkok’s linguistic landscape – through th…
Dream Boy” and “Hotmale”: The Semiotic Landscape of Queer Space in Bangkok
Gender and sexuality have gradually become the focus of more semiotic landscape research, however, studies relating specifically to sex tourism spaces are limited and with those in the Thai context even more so. Therefore, this paper examines the discursive construction of Phatphong 2, one of the famous destinations for sex tourism in Bangkok among male homosexuals, as queer space. Drawing on code preference and inscription (Scollon and Scollon 2…
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Dream Boy” and “Hotmale”: The Semiotic Landscape of Queer Space in Bangkok
Gender and sexuality have gradually become the focus of more semiotic landscape research, however, studies relating specifically to sex tourism spaces are limited and with those in the Thai context even more so. Therefore, this paper examines the discursive construction of Phatphong 2, one of the famous destinations for sex tourism in Bangkok among male homosexuals, as queer space. Drawing on code preference and inscription (Scollon and Scollon 2…
Male product endorsers and the embodiment of modern Thai masculinities in skincare advertisements
As male endorsement in advertising continues to expand, and alternative forms of masculinity emerge in Asia and elsewhere, this article asks how skincare advertisements in Bangkok participate in these worldwide trends and how different forms of masculinity are represented and embodied in such advertising. The article analyses skincare advertising signs – banal sexed signs that form a significant part of Bangkok’s linguistic landscape – through th…
Turning Café into K-afé – An Exploration on Fan Identity, Interactions and Placemaking in Thai K-Pop Fan Cafés
Recent sociolinguistic research increasingly engages with K-Pop’s semiotic complexity, yet the intersection of fan identity and public space remains underexplored. This study examines how fans, as active participants in the K-Pop “fanscape” (Kim, 2017), construct both personal and place identities through geosemiotic elements (Scollon & Scollon, 2003) in fan-organized cafés in Bangkok. Drawing on ethnographic data, the results show that fans use …
Visual semiotics, resemiotization, and shifting agency in the fanscapes of Thai K‐pop fan cafés
K‐pop has recently emerged as a global cultural phenomenon, giving rise to fan-driven initiatives known as ‘fanscapes’ ( Kim, 2017 ). This study examines how fans, as active participants in the K‐pop fanscape, materialize visual resources to reinterpret and reframe artist identities. Through an analysis of fan-organized K‐pop cafés in Bangkok, it explores how visual objects mediate fans’ participatory image-making of K‐pop artists in public space…
Asian Culture and Media Studies (3 works) · Semiotics (3 works) · Media, Gender, and Advertising (2 works) · Music History and Culture (2 works) · Advertising (1 works) · Aesthetics (1 works) · Agency (philosophy) (1 works) · Art (1 works) · Business (1 works) · Citizen journalism (1 works)