Alice Noris
Biographic Data
| ID | 3440833 |
|---|---|
| NAME | Alice Noris |
| GIVEN NAMES | Alice |
| FAMILY NAME | Noris |
| SIGNATURE | NORIS A |
| AFFILIATIONS | Twitter (United States) |
| ORCID | 0000-0003-1135-3795 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Strategic localization practices and glocalization dynamics
The digital revolution has significantly accelerated globalization, fostering seamless connectivity across markets and reshaping the dynamics of international business. Within this context, the fashion industry has undergone a transformative digital evolution, necessitating the adaptation of global communication strategies to address the cultural and regional intricacies of diverse markets. This adaptation process, termed “localization” involves …
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept, indicating that …
The Good Italian”
The continuous intertwining of cinema and digital technologies has allowed fashion films to spread as a new genre, through which fashion companies present their products, entertain, inspire their audience, share their heritage and tradition, and communicate their brand identity.This study presents the case of The Good Italian, a 3-episode story of the Prince of Soragna and his journey through Italian (life)style, published by the Italian Caruso m…
When Fashion Meets Social Commitment
Ara Lumiere is a young fashion luxury brand founded by the Indian businesswoman and philanthropist Kulsum Shadab Wahab, combining her passion for fashion with social commitment within the Indian community. The brand produces unique handmade headgears, pins and foulards, all hand crafted by women that have been assaulted in acid attacks. The aim of this short review is to provide through the Ara Lumiere case a framework to better understand which …
No prominent works on this page.
When Fashion Meets Social Commitment
Ara Lumiere is a young fashion luxury brand founded by the Indian businesswoman and philanthropist Kulsum Shadab Wahab, combining her passion for fashion with social commitment within the Indian community. The brand produces unique handmade headgears, pins and foulards, all hand crafted by women that have been assaulted in acid attacks. The aim of this short review is to provide through the Ara Lumiere case a framework to better understand which …
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept, indicating that …
The Good Italian”
The continuous intertwining of cinema and digital technologies has allowed fashion films to spread as a new genre, through which fashion companies present their products, entertain, inspire their audience, share their heritage and tradition, and communicate their brand identity.This study presents the case of The Good Italian, a 3-episode story of the Prince of Soragna and his journey through Italian (life)style, published by the Italian Caruso m…
Strategic localization practices and glocalization dynamics
The digital revolution has significantly accelerated globalization, fostering seamless connectivity across markets and reshaping the dynamics of international business. Within this context, the fashion industry has undergone a transformative digital evolution, necessitating the adaptation of global communication strategies to address the cultural and regional intricacies of diverse markets. This adaptation process, termed “localization” involves …
Business (4 works) · Sociology (4 works) · Advertising (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Political science (3 works) · Art (2 works) · Clothing (2 works) · Fashion and Cultural Textiles (2 works) · Fashion industry (2 works) · Geography (2 works)