Bruce A Watkins

Biographic Data

ID3449476
NAMEBruce A Watkins
GIVEN NAMESBruce A
FAMILY NAMEWatkins
SIGNATUREWATKINS B A
AFFILIATIONSUniversity of Michigan
ORCID0000-0002-2793-4538
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS6
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR1980
LATEST PUBLICATION YEAR2005
H-INDEX1

  • Origins and evolution of the Western diet

    Open AccessLoren Cordain, Deanna Tomerini et al.ARTICLEAmerican Journal of Clinical…2005

    There is growing awareness that the profound changes in the environment (eg, in diet and other lifestyle conditions) that began with the introduction of agriculture and animal husbandry approximately 10000 y ago occurred too recently on an evolutionary time scale for the human genome to adjust. In conjunction with this discordance between our ancient, genetically determined biology and the nutritional, cultural, and activity patterns of contempor…

  • HMO Marketing and Selection Bias

    Richard Lichtenstein, J W Thomas et al.ARTICLEMedical Care1992

    The research evidence indicates that health maintenance organizations (HMOs) participating in the Tax Equity and Fiscal Responsibility Act of 1982 (TEFRA) At-Risk Program tend to experience favorable selection. Although favorable selection might result from patient decisions, a common conjecture is that it can be induced by HMOs through their marketing activities. The purpose of this study is to examine the relationship between HMO marketing stra…

  • Public policy and children's television

    Aletha C Huston, Bruce A Watkins et al.ARTICLEAmerican Psychologist1989

    Television occupies a large part of children's time from an early age. Among its many functions, edu- cation, social learning (prosocial as well as antisocial), and selling products are well documented by research ev- idence. Commercial programming for children in the United States consists primarily of cartoons and enter- tainment shows; educational and informative programs are supplied by public broadcasting and, to some degree, by a few cable …

  • Public policy and children's television

    Aletha C Huston, Bruce A Watkins et al.ARTICLEAmerican Psychologist1989

  • The Future of Children's Television

    Gladys Engel Lang, John P Murray et al.ARTICLEContemporary Sociology A Journal…1986

  • Television viewing as a dominant activity of childhood

    Bruce A Watkins, Bruce WatkinsARTICLECritical Studies in Mass…1985

    This essay provides a theoretical framework for thinking about the role of television for American children from a developmental perspective. It is proposed that television viewing be seen as any other activity of childhood: a constant series of interactions with social, cultural, and personal information that lead to the child becoming a functioning member of society. The “interactions” with television are examined as a dominant activity of Amer…

  • Images of Life on Children's Television

    Bruce A Watkins, Bruce Watkins et al.ARTICLEContemporary Sociology A Journal…1984

  • Communicating More than Content

    Open AccessAletha C Huston, John C Wright et al.ARTICLEJournal of Communication1981

    Aletha C. Huston, John C. Wright, Ellen Wartella, Mabel L. Rice, Bruce A. Watkins, Toni Campbell, Richard Potts; Communicating More than Content: Formal Fe

  • Children's recall of television material

    Bruce A Watkins, Bruce Watkins et al.ARTICLEDevelopmental Psychology1980Cited by: 6References: 2

    Children from preschool, kindergarten, and Grades 3 and 4 viewed an edited prosocial cartoon in one of four viewing conditions that changed program features and introduced viewing information to aid subjects in recognizing and structuring central plot information. Children's recall of central and incidental program content was assessed. Older children recalled more total information; participants who had viewed with an adult experimenter recalled…