Lucía Caro Castaño
Biographic Data
| ID | 3455975 |
|---|---|
| NAME | Lucía Caro Castaño |
| GIVEN NAMES | Lucía Caro |
| FAMILY NAME | Castaño |
| SIGNATURE | CASTAÑO L C |
| AFFILIATIONS | Universidad de Cádiz |
| ORCID | 0000-0003-2720-1534 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 32 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Artificial intelligence in eight Spanish-speaking countries: A cluster analysis of news media coverage on Instagram (2013–2024)
Artificial intelligence presents both potential benefits and significant challenges across various public domains, which explains the growing media attention it has received. Building on framing theory, this study explores the clusters associated with media coverage of AI on Instagram by major news outlets in eight Spanish-speaking countries: Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Spain and Venezuela. To this end, we analyzed 9,776 ne…
«Los tenemos bailando, chavales»: Batalla cultural y autopromoción en el Tour España Combativa de Vito Quiles
Este trabajo examina la gira España Combativa organizada por el activista reaccionario Vito Quiles en varias universidades españolas entre octubre y noviembre de 2025. Específicamente, se analiza a Quiles como un influencer político clave para el ecosistema mediático digital de la derecha en España, dada su capacidad para generar controversia y antagonismo en los medios sociales mediante la guerra cultural. El método empleado en la investigación …
Patterns of media and social media consumption associated with suicidal ideation in Spanish children
Child suicide is a critical public health issue in Spain. From 2020 to 2021, the child suicide rate rose by approximately 57%, with 22 children aged 15 or younger taking their own lives in 2021 compared to 14 in 2020. This phenomenon is complex, with psychological, social, and economic factors potentially influencing a young person’s decision to end their life. Among these, some researchers caution that certain media and social media exposures ma…
Predictive models of suicidal ideation in Spanish children: The impact of online media usage (lurkers, sharers, and interactors)
The growing presence of social media in children's everyday lives has intensified concerns about its relationship with mental health. This study examines how differentiated patterns of online media use are associated with suicidal ideation (SI) among Spanish children aged 10 to 15, incorporating direct cybervictimization (DCV) and age within a moderated mediation model. A nonexperimental, cross-sectional design was implemented using data from a n…
Autopresentación y engagement de las políticas de izquierda en Tiktok e Instagram: Un estudio comparado entre diputadas de Argentina y España
This paper presents a comparative study of the communication of two Spanish and two Argentinean left-wing female MPs on Instagram and Tiktok. The research analyses how they construct their public image on these platforms, what feminist issues they address and what engagement their publications achieve. The method combines quantitative and qualitative content analysis of their official profiles (N = 920). A residual presence of the private facet w…
Apropiación Partidista Del Meme: Fandom y propaganda en las elecciones generales españolas de 2023
Introducción: Esta investigación se centra en la apropiación del meme como estrategia propagandística en campaña electoral, situándola en el marco del politainment y la humanización del candidato. Concretamente, el trabajo analiza la resignificación del meme de “Perro Sanxe” en las elecciones generales españolas de julio de 2023. Lo que comenzó siendo un insulto por parte de la derecha española hacia el presidente del gobierno Pedro Sánchez, fue …
La narrativa del político-influencer y su fandom. El caso de Isabel Díaz Ayuso y los ayusers en Instagram
La influencia de la cultura de los medios sociales en la comunicación política ha propiciado la aparición de la narrativadel político-influencer como la adaptación del político-estrella al medio. El trabajo analiza la comunicación de la política Isabel Díaz Ayuso (IDA) y la de su fandom (ayusers) en Instagram durante un periodo no electoral (junio 2021-junio 2022). Para ello, se realizó un análisis de contenido cuantitativo y cualitativo sobre el…
We really enjoyed doing the extracurricular transmedia stuff’: How I Met Your Mother and the beginnings of transmedia in the sitcom genre
The sitcom How I Met Your Mother (2005–14) applies a narrative with a transmedia perspective, using advertising techniques that had been unusual for its genre up to that point. We refer to the reverse product placement tool as a technique to expand the narrative in a ground-breaking way through books apparently written by one of the characters in the series. This study explores the communicative dimensions applied by its developers through an exp…
Evolution of digital activism on social media: Opportunities and challenges
The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces…
We have an Ondas Award and a lot of anxiety”: Engagement strategies and parasociality of the Estirando el chicle podcast
The Estirando el chicle [Stretching the chewing gum] audiovisual podcast is analyzed as a success story that focuses on the connection between the program and its social audiences to determine whether elements of parasociality exist. The case study method is used, with a mixed design that combines discourse analysis and content analysis to understand: 1) the discursive strategies used by the creators, searching for a co-orientation effect with th…
Prácticas postfotográficas en los medios sociales. Un estudio transnacional sobre el uso de las historias de Instagram
El auge de los medios efímeros apunta hacia la aparición de prácticas donde la fotografía y el vídeo asumen nuevas funciones sociales. Este estudio analiza las prácticas y motivaciones de uso que hacen de las historias de Instagram jóvenes españoles y colombianos. La metodología emplea el análisis crítico del discurso a partir de un trabajo de campo basado en el relato de los participantes. Este relato fue recabado a través de grupos focales y de…
Playing to be influencers: A comparative study on Spanish and Colombian young people on Instagram
This paper explores and describes how Colombian and Spanish young people present themselves on Instagram according to the social game and the symbolic capital that they infer as normative from influencers. The methodology used combines the focus group technique (seven groups) with a content analysis of the profiles of the informants (N = 651). In total, 53 first-year creative industries university students participated. The results show that the …
Data storytelling: El empleo de datos en la construcción de relatos publicitarios de marca
Este trabajo aborda la contribución de los datos a la construcción de relatos de marca. Se analiza, pues, cómo el storytelling, potenciado por el uso de datos, puede ayudar a la generación de engagement en el consumidor y a la construcción de mensajes publicitarios creativos, recurriendo a la categoría «Creative Data Lions» del festival publicitario Cannes Lions, y, en particular, a todas las campañas seleccionadas en la sección «Data Storytellin…
Uso de Instagram como medio de comunicación política por parte de los diputados españoles: La Estrategia De Humanización en La "Vieja" Y La "Nueva" Política
This work analyzes the use of the social network Instagram by Spanish deputies in the present legislature (initiated in 2016), and pays special attention to the management of the posts and the possible strategies of humanization developed in that eminently visual media. A content analysis was carried out, complemented by a qualitative analysis; this allowed to address several aspects, such as the degree of use by the deputies, the representation …
Uso de datos en creatividad publicitaria: El caso de Art, Copy & Code de Google
Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google’s Art, Copy & Code project and four of its campaigns. This a…
Construir y comunicar un "nosotras" feminista desde los medios sociales. Una reflexión acerca del "feminismo del hashtag
.
Uso de Instagram como medio de comunicación política por parte de los diputados españoles: La Estrategia De Humanización en La "Vieja" Y La "Nueva" Política
This work analyzes the use of the social network Instagram by Spanish deputies in the present legislature (initiated in 2016), and pays special attention to the management of the posts and the possible strategies of humanization developed in that eminently visual media. A content analysis was carried out, complemented by a qualitative analysis; this allowed to address several aspects, such as the degree of use by the deputies, the representation …
Evolution of digital activism on social media: Opportunities and challenges
The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces…
Construir y comunicar un "nosotras" feminista desde los medios sociales. Una reflexión acerca del "feminismo del hashtag
.
Playing to be influencers: A comparative study on Spanish and Colombian young people on Instagram
This paper explores and describes how Colombian and Spanish young people present themselves on Instagram according to the social game and the symbolic capital that they infer as normative from influencers. The methodology used combines the focus group technique (seven groups) with a content analysis of the profiles of the informants (N = 651). In total, 53 first-year creative industries university students participated. The results show that the …
Uso de datos en creatividad publicitaria: El caso de Art, Copy & Code de Google
Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google’s Art, Copy & Code project and four of its campaigns. This a…
Construir y comunicar un "nosotras" feminista desde los medios sociales. Una reflexión acerca del "feminismo del hashtag
.
Uso de datos en creatividad publicitaria: El caso de Art, Copy & Code de Google
Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google’s Art, Copy & Code project and four of its campaigns. This a…
Uso de Instagram como medio de comunicación política por parte de los diputados españoles: La Estrategia De Humanización en La "Vieja" Y La "Nueva" Política
This work analyzes the use of the social network Instagram by Spanish deputies in the present legislature (initiated in 2016), and pays special attention to the management of the posts and the possible strategies of humanization developed in that eminently visual media. A content analysis was carried out, complemented by a qualitative analysis; this allowed to address several aspects, such as the degree of use by the deputies, the representation …
Data storytelling: El empleo de datos en la construcción de relatos publicitarios de marca
Este trabajo aborda la contribución de los datos a la construcción de relatos de marca. Se analiza, pues, cómo el storytelling, potenciado por el uso de datos, puede ayudar a la generación de engagement en el consumidor y a la construcción de mensajes publicitarios creativos, recurriendo a la categoría «Creative Data Lions» del festival publicitario Cannes Lions, y, en particular, a todas las campañas seleccionadas en la sección «Data Storytellin…
Playing to be influencers: A comparative study on Spanish and Colombian young people on Instagram
This paper explores and describes how Colombian and Spanish young people present themselves on Instagram according to the social game and the symbolic capital that they infer as normative from influencers. The methodology used combines the focus group technique (seven groups) with a content analysis of the profiles of the informants (N = 651). In total, 53 first-year creative industries university students participated. The results show that the …
Evolution of digital activism on social media: Opportunities and challenges
The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces…
We have an Ondas Award and a lot of anxiety”: Engagement strategies and parasociality of the Estirando el chicle podcast
The Estirando el chicle [Stretching the chewing gum] audiovisual podcast is analyzed as a success story that focuses on the connection between the program and its social audiences to determine whether elements of parasociality exist. The case study method is used, with a mixed design that combines discourse analysis and content analysis to understand: 1) the discursive strategies used by the creators, searching for a co-orientation effect with th…
Prácticas postfotográficas en los medios sociales. Un estudio transnacional sobre el uso de las historias de Instagram
El auge de los medios efímeros apunta hacia la aparición de prácticas donde la fotografía y el vídeo asumen nuevas funciones sociales. Este estudio analiza las prácticas y motivaciones de uso que hacen de las historias de Instagram jóvenes españoles y colombianos. La metodología emplea el análisis crítico del discurso a partir de un trabajo de campo basado en el relato de los participantes. Este relato fue recabado a través de grupos focales y de…
Apropiación Partidista Del Meme: Fandom y propaganda en las elecciones generales españolas de 2023
Introducción: Esta investigación se centra en la apropiación del meme como estrategia propagandística en campaña electoral, situándola en el marco del politainment y la humanización del candidato. Concretamente, el trabajo analiza la resignificación del meme de “Perro Sanxe” en las elecciones generales españolas de julio de 2023. Lo que comenzó siendo un insulto por parte de la derecha española hacia el presidente del gobierno Pedro Sánchez, fue …
La narrativa del político-influencer y su fandom. El caso de Isabel Díaz Ayuso y los ayusers en Instagram
La influencia de la cultura de los medios sociales en la comunicación política ha propiciado la aparición de la narrativadel político-influencer como la adaptación del político-estrella al medio. El trabajo analiza la comunicación de la política Isabel Díaz Ayuso (IDA) y la de su fandom (ayusers) en Instagram durante un periodo no electoral (junio 2021-junio 2022). Para ello, se realizó un análisis de contenido cuantitativo y cualitativo sobre el…
We really enjoyed doing the extracurricular transmedia stuff’: How I Met Your Mother and the beginnings of transmedia in the sitcom genre
The sitcom How I Met Your Mother (2005–14) applies a narrative with a transmedia perspective, using advertising techniques that had been unusual for its genre up to that point. We refer to the reverse product placement tool as a technique to expand the narrative in a ground-breaking way through books apparently written by one of the characters in the series. This study explores the communicative dimensions applied by its developers through an exp…
Autopresentación y engagement de las políticas de izquierda en Tiktok e Instagram: Un estudio comparado entre diputadas de Argentina y España
This paper presents a comparative study of the communication of two Spanish and two Argentinean left-wing female MPs on Instagram and Tiktok. The research analyses how they construct their public image on these platforms, what feminist issues they address and what engagement their publications achieve. The method combines quantitative and qualitative content analysis of their official profiles (N = 920). A residual presence of the private facet w…
Artificial intelligence in eight Spanish-speaking countries: A cluster analysis of news media coverage on Instagram (2013–2024)
Artificial intelligence presents both potential benefits and significant challenges across various public domains, which explains the growing media attention it has received. Building on framing theory, this study explores the clusters associated with media coverage of AI on Instagram by major news outlets in eight Spanish-speaking countries: Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Spain and Venezuela. To this end, we analyzed 9,776 ne…
«Los tenemos bailando, chavales»: Batalla cultural y autopromoción en el Tour España Combativa de Vito Quiles
Este trabajo examina la gira España Combativa organizada por el activista reaccionario Vito Quiles en varias universidades españolas entre octubre y noviembre de 2025. Específicamente, se analiza a Quiles como un influencer político clave para el ecosistema mediático digital de la derecha en España, dada su capacidad para generar controversia y antagonismo en los medios sociales mediante la guerra cultural. El método empleado en la investigación …
Patterns of media and social media consumption associated with suicidal ideation in Spanish children
Child suicide is a critical public health issue in Spain. From 2020 to 2021, the child suicide rate rose by approximately 57%, with 22 children aged 15 or younger taking their own lives in 2021 compared to 14 in 2020. This phenomenon is complex, with psychological, social, and economic factors potentially influencing a young person’s decision to end their life. Among these, some researchers caution that certain media and social media exposures ma…
Predictive models of suicidal ideation in Spanish children: The impact of online media usage (lurkers, sharers, and interactors)
The growing presence of social media in children's everyday lives has intensified concerns about its relationship with mental health. This study examines how differentiated patterns of online media use are associated with suicidal ideation (SI) among Spanish children aged 10 to 15, incorporating direct cybervictimization (DCV) and age within a moderated mediation model. A nonexperimental, cross-sectional design was implemented using data from a n…
Communication and COVID-19 Impact (7 works) · Political science (6 works) · Art (5 works) · Humanities (5 works) · Impact of Technology on Adolescents (5 works) · Media and Digital Communication (5 works) · Sociology (5 works) · Cultural and political discourse analysis (4 works) · Journalism and Media Studies (4 works) · Media studies (4 works)