Valeria Maria Iannilli
Biographic Data
| ID | 3476385 |
|---|---|
| NAME | Valeria Maria Iannilli |
| GIVEN NAMES | Valeria Maria |
| FAMILY NAME | Iannilli |
| SIGNATURE | IANNILLI V M |
| AFFILIATIONS | Politecnico di Milano |
| ORCID | 0000-0002-6042-8944 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry
Design, as discipline and practice, is referred to as the interpretation of contemporary culture, both in its tangible and intangible expressions. The design practice acts as an agent that can detect cultural evolutions, identify their drivers and patterns of change, and then design a possible new cultural environment, which can embed the newly-found meanings and drive the innovation of products and services. Through a literature review, the pape…
Retailing Made in Italy
The article presents an analysis of Italian fashion retailing showing its evolution, its main characteristics, and its contemporary strengths and weaknesses.Starting from a theoretical foundation of retail design, the article depicts the main evolutionary trajectories of the Italian system in its articulation of distribution channels and the related innovative approach. This is explained with reference both to mono-brand retail chains, set up by …
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
Retailing Made in Italy
The article presents an analysis of Italian fashion retailing showing its evolution, its main characteristics, and its contemporary strengths and weaknesses.Starting from a theoretical foundation of retail design, the article depicts the main evolutionary trajectories of the Italian system in its articulation of distribution channels and the related innovative approach. This is explained with reference both to mono-brand retail chains, set up by …
The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry
Design, as discipline and practice, is referred to as the interpretation of contemporary culture, both in its tangible and intangible expressions. The design practice acts as an agent that can detect cultural evolutions, identify their drivers and patterns of change, and then design a possible new cultural environment, which can embed the newly-found meanings and drive the innovation of products and services. Through a literature review, the pape…
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Political science (2 works) · Artificial Intelligence (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Consumer Retail Behavior Studies (1 work) · Crafts, Textile, and Design (1 work) · Cultural Industries and Urban Development (1 work) · Desk (1 work)