Federica Vacca
Biographic Data
| ID | 3476386 |
|---|---|
| NAME | Federica Vacca |
| GIVEN NAMES | Federica |
| FAMILY NAME | Vacca |
| SIGNATURE | VACCA F |
| AFFILIATIONS | Politecnico di Milano |
| ORCID | 0000-0001-5210-9356 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry
Design, as discipline and practice, is referred to as the interpretation of contemporary culture, both in its tangible and intangible expressions. The design practice acts as an agent that can detect cultural evolutions, identify their drivers and patterns of change, and then design a possible new cultural environment, which can embed the newly-found meanings and drive the innovation of products and services. Through a literature review, the pape…
Knowledge in Memory
In recent decades, we have witnessed the affirmation of the corporate museum as a systematization tool of memory and knowledge about history and activities of specific companies that have distinguished themselves over the years as manufacturers of unique and iconic products. In the contemporary scene in fact companies are immersed in in what Rullani (2004) defines as the economy knowledge paradigm in which the symbolic components and intangible a…
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
Knowledge in Memory
In recent decades, we have witnessed the affirmation of the corporate museum as a systematization tool of memory and knowledge about history and activities of specific companies that have distinguished themselves over the years as manufacturers of unique and iconic products. In the contemporary scene in fact companies are immersed in in what Rullani (2004) defines as the economy knowledge paradigm in which the symbolic components and intangible a…
The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry
Design, as discipline and practice, is referred to as the interpretation of contemporary culture, both in its tangible and intangible expressions. The design practice acts as an agent that can detect cultural evolutions, identify their drivers and patterns of change, and then design a possible new cultural environment, which can embed the newly-found meanings and drive the innovation of products and services. Through a literature review, the pape…
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
Business (2 works) · Computer Science (2 works) · Political science (2 works) · Sociology (2 works) · Archaeology (1 work) · Art (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Crafts, Textile, and Design (1 work) · Cultural heritage (1 work)