Angela Tarabella
Biographic Data
| ID | 3476592 |
|---|---|
| NAME | Angela Tarabella |
| GIVEN NAMES | Angela |
| FAMILY NAME | Tarabella |
| SIGNATURE | TARABELLA A |
| AFFILIATIONS | University of Pisa |
| ORCID | 0000-0003-0063-9368 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Exploring the role of digitalization as a driver for the adoption of circular economy principles in agrifood SMEs – an interpretive case study
Purpose This research aims to investigate the role of digitalization in facilitating the integration of circular economy (CE) principles within a firm operating in the Italian agrifood sector. The study seeks to explore the evidence and effects emerging from the adoption of digital technologies in a small and medium enterprise (SME) operational setting. Design/methodology/approach An interpretative case study was conducted on an SME operating in …
The role of preventive education on the effectiveness of responsible drinking campaigns
Purpose The purpose of the research is to evaluate the visibility and effectiveness of responsible drinking campaigns used for the sale of the product “beer” (on labels and commercials) on a sample of university students at the University of Pisa to verify whether a preventive “education” on the issue of the effects of alcohol consumption is suitable to improve the perception of responsible communication. Design/methodology/approach A focus group…
The effects of advertisements on consumer choices and health
Purpose The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising. Design/methodology/approach On the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food contex…
The sustainability in alcohol consumption
Purpose The excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use instruments of communication aimed at the development of consumption responsibility, so as to prevent reckless behaviour and the health risks thereto associated. The purpose of this paper is to assess the visibility and effectiveness of responsible consumption message…
No prominent works on this page.
The sustainability in alcohol consumption
Purpose The excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use instruments of communication aimed at the development of consumption responsibility, so as to prevent reckless behaviour and the health risks thereto associated. The purpose of this paper is to assess the visibility and effectiveness of responsible consumption message…
The effects of advertisements on consumer choices and health
Purpose The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising. Design/methodology/approach On the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food contex…
The role of preventive education on the effectiveness of responsible drinking campaigns
Purpose The purpose of the research is to evaluate the visibility and effectiveness of responsible drinking campaigns used for the sale of the product “beer” (on labels and commercials) on a sample of university students at the University of Pisa to verify whether a preventive “education” on the issue of the effects of alcohol consumption is suitable to improve the perception of responsible communication. Design/methodology/approach A focus group…
Exploring the role of digitalization as a driver for the adoption of circular economy principles in agrifood SMEs – an interpretive case study
Purpose This research aims to investigate the role of digitalization in facilitating the integration of circular economy (CE) principles within a firm operating in the Italian agrifood sector. The study seeks to explore the evidence and effects emerging from the adoption of digital technologies in a small and medium enterprise (SME) operational setting. Design/methodology/approach An interpretative case study was conducted on an SME operating in …
Business (4 works) · Marketing (4 works) · Marketing (4 works) · Originality (4 works) · Sociology (4 works) · Qualitative research (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumption (sociology) (2 works) · Context (archaeology) (2 works)