Matthew Guschwan
Biographic Data
| ID | 3489215 |
|---|---|
| NAME | Matthew Guschwan |
| GIVEN NAMES | Matthew |
| FAMILY NAME | Guschwan |
| SIGNATURE | GUSCHWAN M |
| AFFILIATIONS | Indiana University Bloomington |
| VERIFIED | No |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 70 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 3 |
Francesco Totti
This essay examines the stardom of retired Italian football legend, Francesco Totti, in terms of his attachment to place. In an era defined by globalization, mass media, consumerism, and identity politics, Totti emerged as a public symbol of the city of Rome and for what it means to be Roman. His Romanità (Romanness) stands in contrast to the global media brand of his contemporary, the English footballer, David Beckham. Totti’s star informs us on…
Fan politics
This essay delves into the theoretical and practical dimensions of political expression at the stadium. While previous chapters are organized around the form of media, this essay considers the breadth of media put to use to convey political sentiments. While the notion of sport as apolitical has surface appeal, the stadium has always been political, and provided that sport continues to aggregate tens of thousands of fans in an enclosed space, the…
Conclusion
Performance in the stands
This essay focuses on the football stadium and all the communicative acts that happen therein. Building on the definition of performance, this essay lists the ways in which fans communicate in the stadium in order to perform fandom. Every fan brings their voice and body to the stadium as communicative means. Others bring small banners, while many groups bring huge visual symbols and pointed messages on banners that can stretch for 50 meters. The …
Print media
This essay catalogues the variety of printed material that circulates among fans. In addition to the traditional newspapers available at newsstands, free papers are given away at the stadium. The images of football players are an essential part of the fan experience as they are posted on the walls of fan clubs. Mass distributed print media is social media; it educates fans, it fuels conversations between strangers and it is used by fans to decora…
The football brand dilemma
Brands symbolize our market-dominated, globalizing world. Football brands are particularly well suited for an economy of attention where branded goods are worth more because of their connection to abstract ideas. Football is media friendly, and, in its current incantations, corporate friendly. While football teams are bound to particular places such as Manchester or Madrid, they garner massive global TV audiences that dwarf the in-stadium crowd. …
New media
Online media is a boon to fandom. It provides mountains of information for the devout follower, while it also provides the opportunity to create and share content. The internet allows fans to transcend geographical barriers to form communities that could not otherwise exist. One particular group of A.S. Roma fans show how fans can use the ‘placeless' internet to invigorate a connection to place. They use their website in conjunction with meeting …
Fandom face to face
This essay focuses on the contexts away from the stadium where fans congregate, organise, develop and learn to perform their fandom. I define the concept of performance and show how it applies to fandom. I describe how, in small to medium scale, face-to-face settings, fans are able to form bonds and validate each others’ fandom. For some, fandom is an extension of playing the game as in Holland, where one might play in the amateur ranks of one of…
Broadcast media
Radio broadcasts brought fans into the drama of the football match in real time for the first time. The indelible impact of radio shaped the development of football fandom in the early to middle 20th century. While television is now the biggest financial supporter of top-level football, owners used to worry that TV would diminish gate receipts. Mass media are often suspected of contributing to social alienation, this chapter shows how fans use te…
La Tessera della Rivolta
In this article, I will give a brief sketch of an Italian football fan culture rooted in neighbourhood sociality and local rivalry, which has evolved since the start of the ultràs phenomenon in the 1960s. Since their inception, there has been a political element to many ultrà groups. Some of these groups have adopted radical political identities on both the left and right. It is argued here that the issue that has brought a sense of unity to the …
Football Fascism and Fandom
Fandom, brandom and the limits of participatory culture
This article approaches sports team supporters from two lenses: (1) that of branding, which defines supporters as loyal customers and potential commodities; (2) that of fandom, which understands supporters as agentive meaning-producers who use fandom for their own uses. This juxtaposition reveals how fans' sense of symbolic ownership is both impelled and disavowed. I use the term 'brandom' to refer to brand-controlled 'fan' communities that lack …
Riot in the Curve
Italian soccer (aka football, or in Italian, calcio) fans are called tifosi, a nickname that equates their passion to the typhoid fever. This article gives a brief history of the ultras, the groups of hardcore tifosi that cheer, sing, protest and occasionally fight at soccer stadiums in Italy. These fans enact cultural performances that reflect Italian society and push society to change. The article decsribes the rivalry between Roman clubs A. S.…
Fandom, brandom and the limits of participatory culture
This article approaches sports team supporters from two lenses: (1) that of branding, which defines supporters as loyal customers and potential commodities; (2) that of fandom, which understands supporters as agentive meaning-producers who use fandom for their own uses. This juxtaposition reveals how fans' sense of symbolic ownership is both impelled and disavowed. I use the term 'brandom' to refer to brand-controlled 'fan' communities that lack …
Riot in the Curve
Italian soccer (aka football, or in Italian, calcio) fans are called tifosi, a nickname that equates their passion to the typhoid fever. This article gives a brief history of the ultras, the groups of hardcore tifosi that cheer, sing, protest and occasionally fight at soccer stadiums in Italy. These fans enact cultural performances that reflect Italian society and push society to change. The article decsribes the rivalry between Roman clubs A. S.…
Performance in the stands
This essay focuses on the football stadium and all the communicative acts that happen therein. Building on the definition of performance, this essay lists the ways in which fans communicate in the stadium in order to perform fandom. Every fan brings their voice and body to the stadium as communicative means. Others bring small banners, while many groups bring huge visual symbols and pointed messages on banners that can stretch for 50 meters. The …
La Tessera della Rivolta
In this article, I will give a brief sketch of an Italian football fan culture rooted in neighbourhood sociality and local rivalry, which has evolved since the start of the ultràs phenomenon in the 1960s. Since their inception, there has been a political element to many ultrà groups. Some of these groups have adopted radical political identities on both the left and right. It is argued here that the issue that has brought a sense of unity to the …
Fan politics
This essay delves into the theoretical and practical dimensions of political expression at the stadium. While previous chapters are organized around the form of media, this essay considers the breadth of media put to use to convey political sentiments. While the notion of sport as apolitical has surface appeal, the stadium has always been political, and provided that sport continues to aggregate tens of thousands of fans in an enclosed space, the…
Francesco Totti
This essay examines the stardom of retired Italian football legend, Francesco Totti, in terms of his attachment to place. In an era defined by globalization, mass media, consumerism, and identity politics, Totti emerged as a public symbol of the city of Rome and for what it means to be Roman. His Romanità (Romanness) stands in contrast to the global media brand of his contemporary, the English footballer, David Beckham. Totti’s star informs us on…
Print media
This essay catalogues the variety of printed material that circulates among fans. In addition to the traditional newspapers available at newsstands, free papers are given away at the stadium. The images of football players are an essential part of the fan experience as they are posted on the walls of fan clubs. Mass distributed print media is social media; it educates fans, it fuels conversations between strangers and it is used by fans to decora…
The football brand dilemma
Brands symbolize our market-dominated, globalizing world. Football brands are particularly well suited for an economy of attention where branded goods are worth more because of their connection to abstract ideas. Football is media friendly, and, in its current incantations, corporate friendly. While football teams are bound to particular places such as Manchester or Madrid, they garner massive global TV audiences that dwarf the in-stadium crowd. …
New media
Online media is a boon to fandom. It provides mountains of information for the devout follower, while it also provides the opportunity to create and share content. The internet allows fans to transcend geographical barriers to form communities that could not otherwise exist. One particular group of A.S. Roma fans show how fans can use the ‘placeless' internet to invigorate a connection to place. They use their website in conjunction with meeting …
Football Fascism and Fandom
Riot in the Curve
Italian soccer (aka football, or in Italian, calcio) fans are called tifosi, a nickname that equates their passion to the typhoid fever. This article gives a brief history of the ultras, the groups of hardcore tifosi that cheer, sing, protest and occasionally fight at soccer stadiums in Italy. These fans enact cultural performances that reflect Italian society and push society to change. The article decsribes the rivalry between Roman clubs A. S.…
Fandom, brandom and the limits of participatory culture
This article approaches sports team supporters from two lenses: (1) that of branding, which defines supporters as loyal customers and potential commodities; (2) that of fandom, which understands supporters as agentive meaning-producers who use fandom for their own uses. This juxtaposition reveals how fans' sense of symbolic ownership is both impelled and disavowed. I use the term 'brandom' to refer to brand-controlled 'fan' communities that lack …
La Tessera della Rivolta
In this article, I will give a brief sketch of an Italian football fan culture rooted in neighbourhood sociality and local rivalry, which has evolved since the start of the ultràs phenomenon in the 1960s. Since their inception, there has been a political element to many ultrà groups. Some of these groups have adopted radical political identities on both the left and right. It is argued here that the issue that has brought a sense of unity to the …
Football Fascism and Fandom
Fan politics
This essay delves into the theoretical and practical dimensions of political expression at the stadium. While previous chapters are organized around the form of media, this essay considers the breadth of media put to use to convey political sentiments. While the notion of sport as apolitical has surface appeal, the stadium has always been political, and provided that sport continues to aggregate tens of thousands of fans in an enclosed space, the…
Conclusion
Performance in the stands
This essay focuses on the football stadium and all the communicative acts that happen therein. Building on the definition of performance, this essay lists the ways in which fans communicate in the stadium in order to perform fandom. Every fan brings their voice and body to the stadium as communicative means. Others bring small banners, while many groups bring huge visual symbols and pointed messages on banners that can stretch for 50 meters. The …
Print media
This essay catalogues the variety of printed material that circulates among fans. In addition to the traditional newspapers available at newsstands, free papers are given away at the stadium. The images of football players are an essential part of the fan experience as they are posted on the walls of fan clubs. Mass distributed print media is social media; it educates fans, it fuels conversations between strangers and it is used by fans to decora…
The football brand dilemma
Brands symbolize our market-dominated, globalizing world. Football brands are particularly well suited for an economy of attention where branded goods are worth more because of their connection to abstract ideas. Football is media friendly, and, in its current incantations, corporate friendly. While football teams are bound to particular places such as Manchester or Madrid, they garner massive global TV audiences that dwarf the in-stadium crowd. …
New media
Online media is a boon to fandom. It provides mountains of information for the devout follower, while it also provides the opportunity to create and share content. The internet allows fans to transcend geographical barriers to form communities that could not otherwise exist. One particular group of A.S. Roma fans show how fans can use the ‘placeless' internet to invigorate a connection to place. They use their website in conjunction with meeting …
Fandom face to face
This essay focuses on the contexts away from the stadium where fans congregate, organise, develop and learn to perform their fandom. I define the concept of performance and show how it applies to fandom. I describe how, in small to medium scale, face-to-face settings, fans are able to form bonds and validate each others’ fandom. For some, fandom is an extension of playing the game as in Holland, where one might play in the amateur ranks of one of…
Broadcast media
Radio broadcasts brought fans into the drama of the football match in real time for the first time. The indelible impact of radio shaped the development of football fandom in the early to middle 20th century. While television is now the biggest financial supporter of top-level football, owners used to worry that TV would diminish gate receipts. Mass media are often suspected of contributing to social alienation, this chapter shows how fans use te…
Francesco Totti
This essay examines the stardom of retired Italian football legend, Francesco Totti, in terms of his attachment to place. In an era defined by globalization, mass media, consumerism, and identity politics, Totti emerged as a public symbol of the city of Rome and for what it means to be Roman. His Romanità (Romanness) stands in contrast to the global media brand of his contemporary, the English footballer, David Beckham. Totti’s star informs us on…
Political science (11 works) · Sociology (11 works) · Law (10 works) · Law (10 works) · Media studies (10 works) · Sports, Gender, and Society (10 works) · Advertising (8 works) · Digital Games and Media (8 works) · Fandom (8 works) · Football (8 works)