Jennifer M Proffitt
Biographic Data
| ID | 348942 |
|---|---|
| NAME | Jennifer M Proffitt |
| GIVEN NAMES | Jennifer M |
| FAMILY NAME | Proffitt |
| SIGNATURE | PROFFITT J M |
| AFFILIATIONS | Florida State University |
| ORCID | 0000-0001-5115-0445 |
| VERIFIED | Yes |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Sport as a commercial media spectacle: The case of the “F1: The Movie”
Using a critical political economy of media and sport framework, this study explores Liberty Media’s Formula 1 media strategy, specifically 2025’s F1: The Movie, as a case study. To address our research questions—in what ways does F1: The Movie serve as both a cultural text and commercial tool, and what are the broader implications of Formula 1’s media model for sport authenticity and fandom in the digital age—we use textual analysis to examine t…
Netflix in South Korea
In light of the number of streaming and other media platforms now available to global audiences, this chapter questions whether we are in the post-media-cultural imperialist era. Specifically, it asks whether Netflix has provided global audiences with what critics of media-cultural imperialism call “contra-flow” and whether transnational SVoD (subscription video on demand) platforms, including Netflix, Disney+, and Amazon Prime, are the cure for …
Television’s Streaming Wars
We bet on humans; you’re our horses”: The second phase of neo-poverty in South Korea as portrayed in Squid Game
This essay highlights the portrayals of three “new underdogs” in the hit television show, Squid Game: Sang-woo, Gi-hun, and the Front Man. We argue that these characters personify a new type of underdog, one that has internalized the ideologies inherent in neoliberal capitalism in Korea. The “winner takes all” system accelerated the polarization of wealth and inequality, which is in part the result of what scholars called “neo-poverty,” or the co…
Elite Company: Sourcing Trends in 2014–2017 Prestige Press Climate Change Editorials
This manuscript examines the sourcing practices of climate change editorials published in The New York Times, Wall Street Journal, and USA Today between 2014 and 2017. Utilizing a critical political economic approach, we found that despite the ideological differences between the newspapers, each relied on sourcing practices that emphasized the views of elite political and economic actors with often no scientific training. Furthermore, our examina…
Recontextualizing Barstool Sports and Misogyny in Online US Sports Media
This critical qualitative case study interrogates the roles Barstool Sports and its founder, Dave Portnoy, serve in reaffirming the narrative power of conservative cultural ideology in mainstream US sports media. Portnoy’s targeted harassment of female journalists is analyzed as examples of how the outlet alienates critics of heteronormative, hypermasculine discourse within relevant cultural arenas in digital sports media. To examine how the comp…
We are Coca-Cola and so much more”: Political economic analysis of non-carbonated SSB Coke brands
This article utilizes critical political economy to examine how The Coca-Cola Company (Coke) constructs healthy or “natural” messages on food labels and other promotional texts to advertise non-carbonated sugary beverage brands (SSBs) owned by the company. The labeling histories and controversies of two products in particular, VitaminWater and Simply Orange Juice, are analyzed as case studies to illustrate how companies such as Coke have liberall…
Global capital, global labour and global dominance: The case of xXx: Return of Xander Cage
This article analyses the movie, xXx: Return of Xander Cage, produced to attract global audiences and increase global investments in Hollywood, by examining its production, financing, marketing and distribution practices. The aim of this article is to point to a shift in the way in which global Hollywood operates, exploits and maintains its economic and cultural dominance. It explores Return of Xander Cage as a case study of how particular Hollyw…
Solidarity in the newsroom? Media concentration and union organizing: A case study from the sunshine state
This article examines the struggles, actions, and challenges of the journalist organizers at two Florida legacy newspapers – the Lakeland Ledger and the Sarasota Herald-Tribune – who unionized in 2016 with the NewsGuild – Communication Workers of America. In-depth interviews with journalists from both papers suggest that unionizing can help to counter the effects of media concentration, corporate practices, and the resulting changes in organizati…
Introduction to the Special Forum on Monetization of User-Generated Content—Marx Revisited
The identification of core characteristics of labor and value creation in the information society is complicated, specifically in regard to user-generated content in social media websites and networks of audience labor. The issues related to user-generated content raise a number of definitional questions that are fundamental for theory development. Core elements of this debate include the definitions and significance of user-generated content, la…
Mimicking Bollywood in Slumdog Millionaire: Global Hollywood’s Newest Co-Optation of Culture
In an age when mass media transcend geographic barriers, Slumdog Millionaire ( SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article examines SDM’s success as a product imitative of Bollywood film. Due to its recency, SDM has yet to be examined as a product that crosses both cultural an…
Sports, Labor and the Media: An Examination of Media Coverage of the 2011 NFL Lockout
This paper examines media coverage of sports labor issues from a political economic perspective by analyzing New York Times coverage of the 2011 National Football League lockout. We find that sports labor issues are framed in a manner consistent with findings by scholars such as Martin (2004), Schmidt (1993), and McChesney (2008). In particular, the media cover labor from a consumer-based perspective, simplify the conflict between players and own…
Penn State's 'Success With Honor: How Institutional Structure and Brand Logic Disincentivized Disclosure
In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional structure under which officials' (in)actions occurred. This article interrogates and critiques that institutional structure, arguing that the 'brand logic' of big-time intercollegiate athletics programs places image and profits ahead of people. In conjuncti…
Taking Root in the Sunshine State: The Emergence of the Media Reform Movement in the State of Florida
This paper explores the emergence of the media reform movement in the state of Florida in 2008. Focusing on the development of a statewide coalition, the paper details the tensions between local and national policy agendas, the barriers faced by local activists as they attempt to build support for the concept of media reform in their communities, and the diversity of interests represented under the banner of media reform. This case study also rev…
Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in Control, by By Eileen R. Meehan
Additional informationNotes on contributorsJennifer M. ProffittJennifer M. Proffitt (PhD 2005, Pennsylvania State University) is an assistant pro-fessor in the Department of Communication, Florida State University. Her re-search on broadcast regulation has been published in the Journal of Radio Studies and Communication Law Review
Challenges to Democratic Discourse: Media Concentration and the Marginalization of Dissent
Plugging Back Into The Matrix: The Intertextual Flow of Corporate Media Commodities
This article argues that The Matrix franchise provided global Hollywood with a model for channeling revenue and fans through different multimedia revenue streams via linked commodity narratives. Building on previous theoretical concepts of the expansion of corporate media texts, the article discusses The Matrix as “commodified intertextual flow” where various consumable forms were marketed as narratively necessary purchases for Matrix fans. Ultim…
The More Public School Reform Changes, the More It Stays the Same: A Framing Analysis of the Newspaper Coverage of Brown v. Board of Education
Three salient frames emerged from the study of two Topeka newspapers, one mainstream newspaper and one Black newspaper. These three frames included conflict, consequences, and dominant/subordinate. These frames told readers what and how to think about the United States Supreme Court decision in Brown v. Board of Education. This study also finds that the reform measures made in opposition to desegregation have survived for nearly 50 years and are …
Political Communication and Statistical Interaction: Reexamining Issue, Image, Involvement, and Interpersonal Conversation
Statistical interactions present complex problems in analysis and interpretation for research on communication. Recently, Pinkleton (1999) examined how the relevance of political conversation is associated with issue attention, image attention, and situational involvement. He reported significant interactions but did not fully interpret them. Our reexamination of his findings provides tips for avoiding common pitfalls in analyzing statistical int…
Solidarity in the newsroom? Media concentration and union organizing: A case study from the sunshine state
This article examines the struggles, actions, and challenges of the journalist organizers at two Florida legacy newspapers – the Lakeland Ledger and the Sarasota Herald-Tribune – who unionized in 2016 with the NewsGuild – Communication Workers of America. In-depth interviews with journalists from both papers suggest that unionizing can help to counter the effects of media concentration, corporate practices, and the resulting changes in organizati…
The More Public School Reform Changes, the More It Stays the Same: A Framing Analysis of the Newspaper Coverage of Brown v. Board of Education
Three salient frames emerged from the study of two Topeka newspapers, one mainstream newspaper and one Black newspaper. These three frames included conflict, consequences, and dominant/subordinate. These frames told readers what and how to think about the United States Supreme Court decision in Brown v. Board of Education. This study also finds that the reform measures made in opposition to desegregation have survived for nearly 50 years and are …
Penn State's 'Success With Honor: How Institutional Structure and Brand Logic Disincentivized Disclosure
In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional structure under which officials' (in)actions occurred. This article interrogates and critiques that institutional structure, arguing that the 'brand logic' of big-time intercollegiate athletics programs places image and profits ahead of people. In conjuncti…
Introduction to the Special Forum on Monetization of User-Generated Content—Marx Revisited
The identification of core characteristics of labor and value creation in the information society is complicated, specifically in regard to user-generated content in social media websites and networks of audience labor. The issues related to user-generated content raise a number of definitional questions that are fundamental for theory development. Core elements of this debate include the definitions and significance of user-generated content, la…
Sports, Labor and the Media: An Examination of Media Coverage of the 2011 NFL Lockout
This paper examines media coverage of sports labor issues from a political economic perspective by analyzing New York Times coverage of the 2011 National Football League lockout. We find that sports labor issues are framed in a manner consistent with findings by scholars such as Martin (2004), Schmidt (1993), and McChesney (2008). In particular, the media cover labor from a consumer-based perspective, simplify the conflict between players and own…
Plugging Back Into The Matrix: The Intertextual Flow of Corporate Media Commodities
This article argues that The Matrix franchise provided global Hollywood with a model for channeling revenue and fans through different multimedia revenue streams via linked commodity narratives. Building on previous theoretical concepts of the expansion of corporate media texts, the article discusses The Matrix as “commodified intertextual flow” where various consumable forms were marketed as narratively necessary purchases for Matrix fans. Ultim…
Recontextualizing Barstool Sports and Misogyny in Online US Sports Media
This critical qualitative case study interrogates the roles Barstool Sports and its founder, Dave Portnoy, serve in reaffirming the narrative power of conservative cultural ideology in mainstream US sports media. Portnoy’s targeted harassment of female journalists is analyzed as examples of how the outlet alienates critics of heteronormative, hypermasculine discourse within relevant cultural arenas in digital sports media. To examine how the comp…
Mimicking Bollywood in Slumdog Millionaire: Global Hollywood’s Newest Co-Optation of Culture
In an age when mass media transcend geographic barriers, Slumdog Millionaire ( SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article examines SDM’s success as a product imitative of Bollywood film. Due to its recency, SDM has yet to be examined as a product that crosses both cultural an…
Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in Control, by By Eileen R. Meehan
Additional informationNotes on contributorsJennifer M. ProffittJennifer M. Proffitt (PhD 2005, Pennsylvania State University) is an assistant pro-fessor in the Department of Communication, Florida State University. Her re-search on broadcast regulation has been published in the Journal of Radio Studies and Communication Law Review
Political Communication and Statistical Interaction: Reexamining Issue, Image, Involvement, and Interpersonal Conversation
Statistical interactions present complex problems in analysis and interpretation for research on communication. Recently, Pinkleton (1999) examined how the relevance of political conversation is associated with issue attention, image attention, and situational involvement. He reported significant interactions but did not fully interpret them. Our reexamination of his findings provides tips for avoiding common pitfalls in analyzing statistical int…
The More Public School Reform Changes, the More It Stays the Same: A Framing Analysis of the Newspaper Coverage of Brown v. Board of Education
Three salient frames emerged from the study of two Topeka newspapers, one mainstream newspaper and one Black newspaper. These three frames included conflict, consequences, and dominant/subordinate. These frames told readers what and how to think about the United States Supreme Court decision in Brown v. Board of Education. This study also finds that the reform measures made in opposition to desegregation have survived for nearly 50 years and are …
Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in Control, by By Eileen R. Meehan
Additional informationNotes on contributorsJennifer M. ProffittJennifer M. Proffitt (PhD 2005, Pennsylvania State University) is an assistant pro-fessor in the Department of Communication, Florida State University. Her re-search on broadcast regulation has been published in the Journal of Radio Studies and Communication Law Review
Challenges to Democratic Discourse: Media Concentration and the Marginalization of Dissent
Plugging Back Into The Matrix: The Intertextual Flow of Corporate Media Commodities
This article argues that The Matrix franchise provided global Hollywood with a model for channeling revenue and fans through different multimedia revenue streams via linked commodity narratives. Building on previous theoretical concepts of the expansion of corporate media texts, the article discusses The Matrix as “commodified intertextual flow” where various consumable forms were marketed as narratively necessary purchases for Matrix fans. Ultim…
Taking Root in the Sunshine State: The Emergence of the Media Reform Movement in the State of Florida
This paper explores the emergence of the media reform movement in the state of Florida in 2008. Focusing on the development of a statewide coalition, the paper details the tensions between local and national policy agendas, the barriers faced by local activists as they attempt to build support for the concept of media reform in their communities, and the diversity of interests represented under the banner of media reform. This case study also rev…
Penn State's 'Success With Honor: How Institutional Structure and Brand Logic Disincentivized Disclosure
In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional structure under which officials' (in)actions occurred. This article interrogates and critiques that institutional structure, arguing that the 'brand logic' of big-time intercollegiate athletics programs places image and profits ahead of people. In conjuncti…
Sports, Labor and the Media: An Examination of Media Coverage of the 2011 NFL Lockout
This paper examines media coverage of sports labor issues from a political economic perspective by analyzing New York Times coverage of the 2011 National Football League lockout. We find that sports labor issues are framed in a manner consistent with findings by scholars such as Martin (2004), Schmidt (1993), and McChesney (2008). In particular, the media cover labor from a consumer-based perspective, simplify the conflict between players and own…
Mimicking Bollywood in Slumdog Millionaire: Global Hollywood’s Newest Co-Optation of Culture
In an age when mass media transcend geographic barriers, Slumdog Millionaire ( SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article examines SDM’s success as a product imitative of Bollywood film. Due to its recency, SDM has yet to be examined as a product that crosses both cultural an…
Introduction to the Special Forum on Monetization of User-Generated Content—Marx Revisited
The identification of core characteristics of labor and value creation in the information society is complicated, specifically in regard to user-generated content in social media websites and networks of audience labor. The issues related to user-generated content raise a number of definitional questions that are fundamental for theory development. Core elements of this debate include the definitions and significance of user-generated content, la…
Global capital, global labour and global dominance: The case of xXx: Return of Xander Cage
This article analyses the movie, xXx: Return of Xander Cage, produced to attract global audiences and increase global investments in Hollywood, by examining its production, financing, marketing and distribution practices. The aim of this article is to point to a shift in the way in which global Hollywood operates, exploits and maintains its economic and cultural dominance. It explores Return of Xander Cage as a case study of how particular Hollyw…
Solidarity in the newsroom? Media concentration and union organizing: A case study from the sunshine state
This article examines the struggles, actions, and challenges of the journalist organizers at two Florida legacy newspapers – the Lakeland Ledger and the Sarasota Herald-Tribune – who unionized in 2016 with the NewsGuild – Communication Workers of America. In-depth interviews with journalists from both papers suggest that unionizing can help to counter the effects of media concentration, corporate practices, and the resulting changes in organizati…
Elite Company: Sourcing Trends in 2014–2017 Prestige Press Climate Change Editorials
This manuscript examines the sourcing practices of climate change editorials published in The New York Times, Wall Street Journal, and USA Today between 2014 and 2017. Utilizing a critical political economic approach, we found that despite the ideological differences between the newspapers, each relied on sourcing practices that emphasized the views of elite political and economic actors with often no scientific training. Furthermore, our examina…
Recontextualizing Barstool Sports and Misogyny in Online US Sports Media
This critical qualitative case study interrogates the roles Barstool Sports and its founder, Dave Portnoy, serve in reaffirming the narrative power of conservative cultural ideology in mainstream US sports media. Portnoy’s targeted harassment of female journalists is analyzed as examples of how the outlet alienates critics of heteronormative, hypermasculine discourse within relevant cultural arenas in digital sports media. To examine how the comp…
We are Coca-Cola and so much more”: Political economic analysis of non-carbonated SSB Coke brands
This article utilizes critical political economy to examine how The Coca-Cola Company (Coke) constructs healthy or “natural” messages on food labels and other promotional texts to advertise non-carbonated sugary beverage brands (SSBs) owned by the company. The labeling histories and controversies of two products in particular, VitaminWater and Simply Orange Juice, are analyzed as case studies to illustrate how companies such as Coke have liberall…
We bet on humans; you’re our horses”: The second phase of neo-poverty in South Korea as portrayed in Squid Game
This essay highlights the portrayals of three “new underdogs” in the hit television show, Squid Game: Sang-woo, Gi-hun, and the Front Man. We argue that these characters personify a new type of underdog, one that has internalized the ideologies inherent in neoliberal capitalism in Korea. The “winner takes all” system accelerated the polarization of wealth and inequality, which is in part the result of what scholars called “neo-poverty,” or the co…
Netflix in South Korea
In light of the number of streaming and other media platforms now available to global audiences, this chapter questions whether we are in the post-media-cultural imperialist era. Specifically, it asks whether Netflix has provided global audiences with what critics of media-cultural imperialism call “contra-flow” and whether transnational SVoD (subscription video on demand) platforms, including Netflix, Disney+, and Amazon Prime, are the cure for …
Television’s Streaming Wars
Sport as a commercial media spectacle: The case of the “F1: The Movie”
Using a critical political economy of media and sport framework, this study explores Liberty Media’s Formula 1 media strategy, specifically 2025’s F1: The Movie, as a case study. To address our research questions—in what ways does F1: The Movie serve as both a cultural text and commercial tool, and what are the broader implications of Formula 1’s media model for sport authenticity and fandom in the digital age—we use textual analysis to examine t…
Sociology (13 works) · Political science (11 works) · Law (10 works) · Politics (10 works) · Law (8 works) · Media studies (8 works) · Advertising (6 works) · Business (6 works) · Computer Science (6 works) · Economics (6 works)