Bojan Obrenovic
Biographic Data
| ID | 3503525 |
|---|---|
| NAME | Bojan Obrenovic |
| GIVEN NAMES | Bojan |
| FAMILY NAME | Obrenovic |
| SIGNATURE | OBRENOVIC B |
| AFFILIATIONS | Jiangsu University |
| ORCID | 0000-0001-6072-4367 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The role of streamer trustworthiness and attractiveness in enhancing viewer engagement and mindfulness in live streaming
The current study aims to propose, develop, and validate a conceptual framework featuring viewer engagement and psychological consequences in the context of live streaming commerce. Focusing on how streamers' trustworthiness and attractiveness shape streamers' state mindfulness experiences for live streaming commerce among Uzbekistan-based consumers, our framework draws upon Stimulus-Organism-Response (S-O-R); Uses and Gratifications Theory (UGT)…
The use of ChatGPT in the workplace
Fear of the new technology
Generative AI and human–robot interaction
Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals
Businesses use green advertising to convey the concept of eco-friendly and sustainable development to consumers, which can significantly enhance their brand image and market share of green products. This study uses competence and warmth appeals as breakthroughs to explore the effects of green advertising appeals and temporal landmarks on green purchase intentions. On the basis of the stereotype content model, three experiments are conducted to st…
Determinants of technology adoption in small and medium-sized enterprises
Small and medium-sized enterprises (SMEs) are critical to economic growth, yet their adoption of technology remains a significant challenge in many developing economies. This study investigates the factors influencing technology adoption among SMEs in Namibia, a context often underrepresented in mainstream innovation literature. Drawing on the Technology–Organization–Environment (TOE) framework, the research uniquely tests the mediating role of e…
The fear of Covid-19 and job insecurity impact on depression and anxiety
Affirmative or negative
Sustaining company performance during the war-induced crisis using sourcing capability and substitute input
Effects of Economic Uncertainty on Mental Health in the Covid-19 Pandemic Context
Psychological well-being is a major global concern receiving more scholarly attention following the 2008 Great Recession, and it becomes even more relevant in the context of COVID-19 outbreak. In this study, we investigated the impact of economic uncertainty resulting from natural disasters, epidemics, and financial crisis on individuals’ mental health. As unemployment rate exponentially increases, individuals are faced with health and economic c…
Work-Family Conflict Impact on Psychological Safety and Psychological Well-Being
In a modern working environment characterized by new technology and work assignments extended to personal time, employees are expected to balance multiple roles while maintaining maximum productivity. Past studies analyzed work-family conflict and its connection to job performance, without adequate integration of psychological factors into the research model. This study aims to fill the gap and explain the impact of work-family conflict and psych…
No prominent works on this page.
Effects of Economic Uncertainty on Mental Health in the Covid-19 Pandemic Context
Psychological well-being is a major global concern receiving more scholarly attention following the 2008 Great Recession, and it becomes even more relevant in the context of COVID-19 outbreak. In this study, we investigated the impact of economic uncertainty resulting from natural disasters, epidemics, and financial crisis on individuals’ mental health. As unemployment rate exponentially increases, individuals are faced with health and economic c…
Work-Family Conflict Impact on Psychological Safety and Psychological Well-Being
In a modern working environment characterized by new technology and work assignments extended to personal time, employees are expected to balance multiple roles while maintaining maximum productivity. Past studies analyzed work-family conflict and its connection to job performance, without adequate integration of psychological factors into the research model. This study aims to fill the gap and explain the impact of work-family conflict and psych…
Sustaining company performance during the war-induced crisis using sourcing capability and substitute input
The fear of Covid-19 and job insecurity impact on depression and anxiety
Affirmative or negative
Fear of the new technology
Generative AI and human–robot interaction
Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals
Businesses use green advertising to convey the concept of eco-friendly and sustainable development to consumers, which can significantly enhance their brand image and market share of green products. This study uses competence and warmth appeals as breakthroughs to explore the effects of green advertising appeals and temporal landmarks on green purchase intentions. On the basis of the stereotype content model, three experiments are conducted to st…
Determinants of technology adoption in small and medium-sized enterprises
Small and medium-sized enterprises (SMEs) are critical to economic growth, yet their adoption of technology remains a significant challenge in many developing economies. This study investigates the factors influencing technology adoption among SMEs in Namibia, a context often underrepresented in mainstream innovation literature. Drawing on the Technology–Organization–Environment (TOE) framework, the research uniquely tests the mediating role of e…
The role of streamer trustworthiness and attractiveness in enhancing viewer engagement and mindfulness in live streaming
The current study aims to propose, develop, and validate a conceptual framework featuring viewer engagement and psychological consequences in the context of live streaming commerce. Focusing on how streamers' trustworthiness and attractiveness shape streamers' state mindfulness experiences for live streaming commerce among Uzbekistan-based consumers, our framework draws upon Stimulus-Organism-Response (S-O-R); Uses and Gratifications Theory (UGT)…
The use of ChatGPT in the workplace
Psychology (7 works) · Social Psychology (6 works) · Business (3 works) · Computer Science (3 works) · Economics (3 works) · Sociology (3 works) · AI in Service Interactions (2 works) · Anxiety (2 works) · Artificial Intelligence (2 works) · Artificial Intelligence in Healthcare and Education (2 works)