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M Omar Parvez

Biographic Data

ID3506782
NAMEM Omar Parvez
GIVEN NAMESM Omar
FAMILY NAMEParvez
SIGNATUREPARVEZ M O
AFFILIATIONSFlorida State University
ORCID0000-0003-4533-631X
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS5
WORKS AS AUTHOR12
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Corporate Green Strategy and Performance Outcomes in the Hotel Industry

    Open Access•M Omar Parvez, Imran Rahman et al.•ARTICLE•Business Strategy and the…•2026

    Despite growing research on corporate green strategies and their indicators, the effects of these strategies on hotels' brand image and regulatory compliance remain uncertain. This study used structural equations modeling (SEM) in SPSS AMOS to analyze survey data collected from 500 managerial and supervisory staff at 13 green‐rated lodging properties in Clearwater and St. Petersburg, Florida. It explored how corporate green strategies influence g…

  • Impact of Green IoT on Environmental Performance

    Open Access•M Omar Parvez, Faizan Ali et al.•ARTICLE•Business Strategy and the…•2026

    This study investigates the role of Green Internet of Things (Green IoT) technologies in enhancing firms' environmental performance within the hospitality industry, with a focus on the mediating effects of data‐driven decision‐making and zero‐waste management, and the moderating role of regulatory pressure. Drawing on the natural resource‐based view (NRBV) and institutional theory, the research develops and tests a comprehensive model using surve…

  • From Concern to Actions

    Open Access•Chun Lei, Lei Chun et al.•ARTICLE•International Journal of Tourism…•2026

    Drawing on Social Exchange Theory (SET), this study examines the relationships among the factors influencing residents' exchange ideology and pro‐environmental intentions in tourism destinations (cultural involvement, responsibility practice, hedonic motivation, and psychological well‐being). Using purposive sampling, this study collected data from residents of tourist destinations in Bangladesh. A total of 490 responses were analyzed from a coll…

  • Gender Diversity Management, Employee Engagement, and Intention to Stay in Egyptian Hotels

    Open Access•Zakaria Elkhwesky, Ataul Karim Patwary et al.•ARTICLE•GeoJournal of Tourism and Geosites•2026

    The Egyptian hotel sector, with a significant gender gap, faces challenges in managing employee relations under new work models. Implementing gender diversity management practices (GDMPs) - such as equal pay and mentoring - is vital to address this gap and ensure equal opportunities. These practices foster an inclusive workplace, which enhances employee commitment, reduces turnover, and improves overall organizational stability and performance. G…

  • Impact of Green Technology Features on Environmental Sustainability

    Open Access•M Omar Parvez, Faizan Ali et al.•ARTICLE•International Journal of Tourism…•2026

    This study examines how specific features influence the adoption of green technology to attain corporate environmental sustainability. Data were collected from 273 managers at five‐star hotels in Turkey over 2 months (March–April 2025). The model was analyzed using structural equation modeling (SEM) in SmartPLS, and the sample size was deemed sufficient. The results demonstrate that technical efficacy, innovative design and methods, and lifecycle…

  • Diving into the ocean

    M Omar Parvez, K Mohamed Jasim et al.•ARTICLE•Tourism Recreation Research•2026•References: 83

    This study on underwater tourism (UT) delves into the push, pull, and mooring factors influencing travellers’ intention to participate (TIP). It also investigates how TIP affects actual behaviour (AB). The findings, based on a robust dataset gathered from 358 individuals interested in UT, provide practical insights into the field. Using configurational modelling, we found that the push factors are negative, while pull and mooring factors positive…

  • GenAI in hotel operations

    M Omar Parvez, Kayode Kolawole Eluwole et al.•ARTICLE•Current Issues in Tourism•2025

    This study examines the adoption of ChatGPT and other generative artificial intelligence (GenAI) technologies by hotel front-office employees to support task performance. Data were collected from multiple chain hotels across the United States, with responses from 425 front-office employees analysed using structural equation modelling (SEM). A purposive sampling approach was employed, and data collection was conducted via the Qualtrics platform, w…

  • The Effectiveness of Sustainability Badges in Hospitality

    Open Access•Usman Khan, Faizan Ali et al.•ARTICLE•International Journal of Tourism…•2025

    This study explores how the perceived credibility of sustainability badges defined by attractiveness, expertise, and trustworthiness influences consumer decision‐making in online hotel bookings. Drawing on Source Credibility Theory and the Stimulus–Organism–Response (S‐O‐R) framework, credibility is modeled as a second‐order construct that shapes psychological responses: green attitude, green image, and inspiration. These responses are then linke…

  • QR code usage and tipping behavior

    M Omar Parvez, Woo Gon Kim et al.•ARTICLE•British Food Journal•2025

    Purpose This study examines the factors influencing customer tipping behavior in limited-service restaurants that utilize QR code-based ordering and payment systems, with a focus on gender disparities. Design/methodology/approach A total of 325 survey responses from American consumers regarding their experiences using QR codes in limited-service restaurants were analyzed using partial least squares structural equation modeling (PLS-SEM; version 4…

  • Understanding consumer behavior in organic food restaurants

    Open Access•Mohammad Nurul Alam, M Omar Parvez et al.•ARTICLE•Environment Development and…•2025

  • Use of machine learning technology for tourist and organizational services

    Open Access•M Omar Parvez•ARTICLE•Journal of Tourism Futures•2021

    Purpose Technological innovation has been changing the tourism industry precipitously and making the holiday experience more enjoyable and easier than before. The purpose of this study is to identify the current and future changes by the machine learning (ML) system as artificial intelligence in the hospitality industry. Design/methodology/approach This study has a descriptive research approach because building knowledge on technology and applyin…

  • Challenging the mainstream assumption of social media influence on destination choice

    Weng Marc Lim, Ashfaq Ahmad et al.•ARTICLE•Tourism Recreation Research•2021•Cited by: 5•References: 28

    The rapid proliferation and widespread adoption of social media have created significant interest among tourism and recreation marketers. Social media, such as social networking sites (e.g. Faceboo

  • Challenging the mainstream assumption of social media influence on destination choice

    Weng Marc Lim, Ashfaq Ahmad et al.•ARTICLE•Tourism Recreation Research•2021•Cited by: 5•References: 28

    The rapid proliferation and widespread adoption of social media have created significant interest among tourism and recreation marketers. Social media, such as social networking sites (e.g. Faceboo

  • Use of machine learning technology for tourist and organizational services

    Open Access•M Omar Parvez•ARTICLE•Journal of Tourism Futures•2021

    Purpose Technological innovation has been changing the tourism industry precipitously and making the holiday experience more enjoyable and easier than before. The purpose of this study is to identify the current and future changes by the machine learning (ML) system as artificial intelligence in the hospitality industry. Design/methodology/approach This study has a descriptive research approach because building knowledge on technology and applyin…

  • Challenging the mainstream assumption of social media influence on destination choice

    Weng Marc Lim, Ashfaq Ahmad et al.•ARTICLE•Tourism Recreation Research•2021•Cited by: 5•References: 28

    The rapid proliferation and widespread adoption of social media have created significant interest among tourism and recreation marketers. Social media, such as social networking sites (e.g. Faceboo

  • GenAI in hotel operations

    M Omar Parvez, Kayode Kolawole Eluwole et al.•ARTICLE•Current Issues in Tourism•2025

    This study examines the adoption of ChatGPT and other generative artificial intelligence (GenAI) technologies by hotel front-office employees to support task performance. Data were collected from multiple chain hotels across the United States, with responses from 425 front-office employees analysed using structural equation modelling (SEM). A purposive sampling approach was employed, and data collection was conducted via the Qualtrics platform, w…

  • The Effectiveness of Sustainability Badges in Hospitality

    Open Access•Usman Khan, Faizan Ali et al.•ARTICLE•International Journal of Tourism…•2025

    This study explores how the perceived credibility of sustainability badges defined by attractiveness, expertise, and trustworthiness influences consumer decision‐making in online hotel bookings. Drawing on Source Credibility Theory and the Stimulus–Organism–Response (S‐O‐R) framework, credibility is modeled as a second‐order construct that shapes psychological responses: green attitude, green image, and inspiration. These responses are then linke…

  • QR code usage and tipping behavior

    M Omar Parvez, Woo Gon Kim et al.•ARTICLE•British Food Journal•2025

    Purpose This study examines the factors influencing customer tipping behavior in limited-service restaurants that utilize QR code-based ordering and payment systems, with a focus on gender disparities. Design/methodology/approach A total of 325 survey responses from American consumers regarding their experiences using QR codes in limited-service restaurants were analyzed using partial least squares structural equation modeling (PLS-SEM; version 4…

  • Understanding consumer behavior in organic food restaurants

    Open Access•Mohammad Nurul Alam, M Omar Parvez et al.•ARTICLE•Environment Development and…•2025

  • Corporate Green Strategy and Performance Outcomes in the Hotel Industry

    Open Access•M Omar Parvez, Imran Rahman et al.•ARTICLE•Business Strategy and the…•2026

    Despite growing research on corporate green strategies and their indicators, the effects of these strategies on hotels' brand image and regulatory compliance remain uncertain. This study used structural equations modeling (SEM) in SPSS AMOS to analyze survey data collected from 500 managerial and supervisory staff at 13 green‐rated lodging properties in Clearwater and St. Petersburg, Florida. It explored how corporate green strategies influence g…

  • Impact of Green IoT on Environmental Performance

    Open Access•M Omar Parvez, Faizan Ali et al.•ARTICLE•Business Strategy and the…•2026

    This study investigates the role of Green Internet of Things (Green IoT) technologies in enhancing firms' environmental performance within the hospitality industry, with a focus on the mediating effects of data‐driven decision‐making and zero‐waste management, and the moderating role of regulatory pressure. Drawing on the natural resource‐based view (NRBV) and institutional theory, the research develops and tests a comprehensive model using surve…

  • From Concern to Actions

    Open Access•Chun Lei, Lei Chun et al.•ARTICLE•International Journal of Tourism…•2026

    Drawing on Social Exchange Theory (SET), this study examines the relationships among the factors influencing residents' exchange ideology and pro‐environmental intentions in tourism destinations (cultural involvement, responsibility practice, hedonic motivation, and psychological well‐being). Using purposive sampling, this study collected data from residents of tourist destinations in Bangladesh. A total of 490 responses were analyzed from a coll…

  • Gender Diversity Management, Employee Engagement, and Intention to Stay in Egyptian Hotels

    Open Access•Zakaria Elkhwesky, Ataul Karim Patwary et al.•ARTICLE•GeoJournal of Tourism and Geosites•2026

    The Egyptian hotel sector, with a significant gender gap, faces challenges in managing employee relations under new work models. Implementing gender diversity management practices (GDMPs) - such as equal pay and mentoring - is vital to address this gap and ensure equal opportunities. These practices foster an inclusive workplace, which enhances employee commitment, reduces turnover, and improves overall organizational stability and performance. G…

  • Impact of Green Technology Features on Environmental Sustainability

    Open Access•M Omar Parvez, Faizan Ali et al.•ARTICLE•International Journal of Tourism…•2026

    This study examines how specific features influence the adoption of green technology to attain corporate environmental sustainability. Data were collected from 273 managers at five‐star hotels in Turkey over 2 months (March–April 2025). The model was analyzed using structural equation modeling (SEM) in SmartPLS, and the sample size was deemed sufficient. The results demonstrate that technical efficacy, innovative design and methods, and lifecycle…

  • Diving into the ocean

    M Omar Parvez, K Mohamed Jasim et al.•ARTICLE•Tourism Recreation Research•2026•References: 83

    This study on underwater tourism (UT) delves into the push, pull, and mooring factors influencing travellers’ intention to participate (TIP). It also investigates how TIP affects actual behaviour (AB). The findings, based on a robust dataset gathered from 358 individuals interested in UT, provide practical insights into the field. Using configurational modelling, we found that the push factors are negative, while pull and mooring factors positive…

Digital Marketing and Social Media (7 works) · Business (6 works) · Hospitality industry (5 works) · Marketing (5 works) · Tourism (5 works) · Advertising (4 works) · Diverse Aspects of Tourism Research (4 works) · Environmental Sustainability in Business (4 works) · Hospitality (4 works) · Structural equation modeling (3 works)

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