Andrzej Szymkowiak
Biographic Data
| ID | 3507522 |
|---|---|
| NAME | Andrzej Szymkowiak |
| GIVEN NAMES | Andrzej |
| FAMILY NAME | Szymkowiak |
| SIGNATURE | SZYMKOWIAK A |
| AFFILIATIONS | Poznań University of Economics and Business |
| ORCID | 0000-0001-5673-7093 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 16 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Effect of edible coating application methods on consumer perception across diverse food products
Purpose This study investigated the effect of edible coatings applied through dipping or electrospraying on consumer perception of freshness, appearance, and odor of perishable foods – raw salmon, hosomaki sushi and pork loin. Consumer evaluations were based solely on visual and olfactory attributes without product tasting. Design/methodology/approach A sensory evaluation was conducted with 56 participants, who assessed electrosprayed, dipped and…
Breaking barriers
While previous research has identified barriers to green consumption, it has rarely examined how the intensity of these barriers evolves across different stages of behavioral change. This study investigates the barriers encountered by consumers of fast-moving consumer goods (FMCGs – low-cost, frequently purchased products) during the adoption of green consumption. Drawing on Innovation Resistance Theory and the Stages of Behavioral Change Model, …
Risk, reward, and recognition
Predicting user acceptance of peer‐to‐peer e‐learning
With COVID‐19 compelling some countries to close their schools, e‐learning has now become the primary mode of learning. Researchers have renewed their interest in users' acceptance of e‐learning via different platforms, given the possibility of different results relative to what was known pre‐pandemic. However, e‐learning still poses issues such as isolation, demotivation and learning attrition, which may be counterbalanced by peer‐to‐peer (P2P) …
The role of health orientation in determining purchase intention and behaviour
Purpose The objective of the study is to explain how health orientation influences attitude towards paying attention to nutrition claims (NCs), intention to pay attention to NCs, and willingness to buy products containing NCs. Design/methodology/approach In the first study, conducted amongst 770 respondents using the CAWI (Computer-Assisted Web Interview) method, the authors investigated the role of health orientation in explaining intention to p…
Information technology and Gen Z
Information technology and Gen Z
Predicting user acceptance of peer‐to‐peer e‐learning
With COVID‐19 compelling some countries to close their schools, e‐learning has now become the primary mode of learning. Researchers have renewed their interest in users' acceptance of e‐learning via different platforms, given the possibility of different results relative to what was known pre‐pandemic. However, e‐learning still poses issues such as isolation, demotivation and learning attrition, which may be counterbalanced by peer‐to‐peer (P2P) …
The role of health orientation in determining purchase intention and behaviour
Purpose The objective of the study is to explain how health orientation influences attitude towards paying attention to nutrition claims (NCs), intention to pay attention to NCs, and willingness to buy products containing NCs. Design/methodology/approach In the first study, conducted amongst 770 respondents using the CAWI (Computer-Assisted Web Interview) method, the authors investigated the role of health orientation in explaining intention to p…
Breaking barriers
While previous research has identified barriers to green consumption, it has rarely examined how the intensity of these barriers evolves across different stages of behavioral change. This study investigates the barriers encountered by consumers of fast-moving consumer goods (FMCGs – low-cost, frequently purchased products) during the adoption of green consumption. Drawing on Innovation Resistance Theory and the Stages of Behavioral Change Model, …
Risk, reward, and recognition
Effect of edible coating application methods on consumer perception across diverse food products
Purpose This study investigated the effect of edible coatings applied through dipping or electrospraying on consumer perception of freshness, appearance, and odor of perishable foods – raw salmon, hosomaki sushi and pork loin. Consumer evaluations were based solely on visual and olfactory attributes without product tasting. Design/methodology/approach A sensory evaluation was conducted with 56 participants, who assessed electrosprayed, dipped and…
Psychology (4 works) · Computer Science (3 works) · Social Psychology (3 works) · World Wide Web (3 works) · Behavioral Health and Interventions (2 works) · Digital Marketing and Social Media (2 works) · Perception (2 works) · The Internet (2 works) · Advertising (1 work) · AI in Service Interactions (1 work)