Quang-Huy Ngo
Biographic Data
| ID | 351478 |
|---|---|
| NAME | Quang-Huy Ngo |
| GIVEN NAMES | Quang-Huy |
| FAMILY NAME | Ngo |
| SIGNATURE | NGO Q |
| AFFILIATIONS | FPT University |
| ORCID | 0000-0002-5790-2297 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The effects of collectivistic and authority-based green advertising on green purchasing behavior for apparel among gen Z and Y Asian consumers in an emerging market
The purpose of this study is to investigate the effects of collectivistic and authority-based green advertising on actual green purchasing behavior for apparel among Gen Z and Gen Y consumers in an emerging market. By conceptually uniting the stimulus-organism-response model with the theory of planned behavior, data were collected through a robust two-stage survey from 197 Vietnamese consumers to minimize consistency bias and specifically address…
How Vietnamese Exporting SMEs Translate Green Practices into Export Performance Through Incremental and Radical Green Innovation
This research investigates the link between adopting green practices and export performance among exporting SMEs in Vietnam, a booming export-oriented economy. Utilising the natural resource-based view (NRBV), it investigates if green practices directly influence SMEs’ export performance and the mediating role of incremental and radical green innovation in this relationship. The sample consists of 319 Vietnamese exporting SMEs. PLS-SEM was employ…
The role of strategic alignment between innovative culture and generic strategy in restaurant sectors
This paper draws upon the contingency theory and generic strategy framework to examine the impact of innovative culture and the strategic alignment between this culture and cost-leadership and differentiation strategy on restaurant performance of small restaurants in Vietnam. Data were collected by sending out an online survey to 175 small restaurants in Vietnam. Partial least-squared structural equation modeling was used to examine data. The res…
The Impact of Entrepreneurial Orientation on SMEs' Performance in a Transitional Economy
EO literature suggests that the effects of entrepreneurial orientation (EO) on performance is affected by studying context. There is a lack of study executed in transitional economies. In addition, the mediating role of differentiation advantages (DA) and innovation capability (IC) on the relationship between EO and performance remains underexplored. Thus, drawing upon resource-based view and contingency theory, this study examines the mediating …
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The role of strategic alignment between innovative culture and generic strategy in restaurant sectors
This paper draws upon the contingency theory and generic strategy framework to examine the impact of innovative culture and the strategic alignment between this culture and cost-leadership and differentiation strategy on restaurant performance of small restaurants in Vietnam. Data were collected by sending out an online survey to 175 small restaurants in Vietnam. Partial least-squared structural equation modeling was used to examine data. The res…
The Impact of Entrepreneurial Orientation on SMEs' Performance in a Transitional Economy
EO literature suggests that the effects of entrepreneurial orientation (EO) on performance is affected by studying context. There is a lack of study executed in transitional economies. In addition, the mediating role of differentiation advantages (DA) and innovation capability (IC) on the relationship between EO and performance remains underexplored. Thus, drawing upon resource-based view and contingency theory, this study examines the mediating …
How Vietnamese Exporting SMEs Translate Green Practices into Export Performance Through Incremental and Radical Green Innovation
This research investigates the link between adopting green practices and export performance among exporting SMEs in Vietnam, a booming export-oriented economy. Utilising the natural resource-based view (NRBV), it investigates if green practices directly influence SMEs’ export performance and the mediating role of incremental and radical green innovation in this relationship. The sample consists of 319 Vietnamese exporting SMEs. PLS-SEM was employ…
The effects of collectivistic and authority-based green advertising on green purchasing behavior for apparel among gen Z and Y Asian consumers in an emerging market
The purpose of this study is to investigate the effects of collectivistic and authority-based green advertising on actual green purchasing behavior for apparel among Gen Z and Gen Y consumers in an emerging market. By conceptually uniting the stimulus-organism-response model with the theory of planned behavior, data were collected through a robust two-stage survey from 197 Vietnamese consumers to minimize consistency bias and specifically address…
Business (3 works) · Industrial organization (3 works) · Marketing (3 works) · Computer Science (2 works) · Contingency (2 works) · Contingency theory (2 works) · Innovation and Socioeconomic Development (2 works) · Structural equation modeling (2 works) · Clothing (1 work) · Collectivism (1 work)