Claudia Puchta
Biographic Data
| ID | 351885 |
|---|---|
| NAME | Claudia Puchta |
| GIVEN NAMES | Claudia |
| FAMILY NAME | Puchta |
| SIGNATURE | PUCHTA C |
| AFFILIATIONS | University of Applied Sciences, Lueneburg, Germany |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 31 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Qualitative Marktforschung in Theorie und Praxis
Focus Group Practice
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wid…
Repeat receipts
Market research focus groups generate three types of data: first, representatives of commissioning companies or organizations watch the group from behind a one-way mirror; second, they receive a video of the group discussion; third, they are given a report of the focus group. This article analyses how the required data are interactionally produced to be visible for the people behind the one-way screen, for the video and for the report. It describ…
Diskursanalysen institutioneller Gespräche — das Beispiel von ‚Focus Groups‘
Die Beschäftigung mit institutionellen Gesprächen stellt eine konsequente Weiterentwicklung der konversationsanalytisch orientierten Diskursanalyse dar. Es geht dabei um die Untersuchung jener methodischen Prozeduren, die Gesprächsteilnehmer einsetzen, um bestimmte praktische Aufgaben zu erledigen bzw. Handlungen zu bewerkstelligen, die mit ihrer Teilnahme an institutionellen Handlungssituationen in Verbindung stehen (wie z.B. unterrichten, Krank…
Asking elaborate questions
This paper analyzes question formats in a corpus of German market research focus groups. In particular, it identifies and studies the use of 'elaborate questions' (questions which include a range of reformulations and rewordings). The analysis highlights three functions of such questions in focus groups: (a) they are used to guide participants and head off trouble where the question type is 'non-mundane'; (b) they help secure participation by pro…
Asking elaborate questions
This paper analyzes question formats in a corpus of German market research focus groups. In particular, it identifies and studies the use of 'elaborate questions' (questions which include a range of reformulations and rewordings). The analysis highlights three functions of such questions in focus groups: (a) they are used to guide participants and head off trouble where the question type is 'non-mundane'; (b) they help secure participation by pro…
Repeat receipts
Market research focus groups generate three types of data: first, representatives of commissioning companies or organizations watch the group from behind a one-way mirror; second, they receive a video of the group discussion; third, they are given a report of the focus group. This article analyses how the required data are interactionally produced to be visible for the people behind the one-way screen, for the video and for the report. It describ…
Asking elaborate questions
This paper analyzes question formats in a corpus of German market research focus groups. In particular, it identifies and studies the use of 'elaborate questions' (questions which include a range of reformulations and rewordings). The analysis highlights three functions of such questions in focus groups: (a) they are used to guide participants and head off trouble where the question type is 'non-mundane'; (b) they help secure participation by pro…
Diskursanalysen institutioneller Gespräche — das Beispiel von ‚Focus Groups‘
Die Beschäftigung mit institutionellen Gesprächen stellt eine konsequente Weiterentwicklung der konversationsanalytisch orientierten Diskursanalyse dar. Es geht dabei um die Untersuchung jener methodischen Prozeduren, die Gesprächsteilnehmer einsetzen, um bestimmte praktische Aufgaben zu erledigen bzw. Handlungen zu bewerkstelligen, die mit ihrer Teilnahme an institutionellen Handlungssituationen in Verbindung stehen (wie z.B. unterrichten, Krank…
Focus Group Practice
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wid…
Repeat receipts
Market research focus groups generate three types of data: first, representatives of commissioning companies or organizations watch the group from behind a one-way mirror; second, they receive a video of the group discussion; third, they are given a report of the focus group. This article analyses how the required data are interactionally produced to be visible for the people behind the one-way screen, for the video and for the report. It describ…
Qualitative Marktforschung in Theorie und Praxis
Focus Groups and Qualitative Methods (4 works) · Linguistics (2 works) · Philosophy (2 works) · Psychology (2 works) · Sociology (2 works) · [manuel] (1 work) · Business (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work) · E tude de marche (1 work)