Therdchai Choibamroong
Biographic Data
| ID | 3523946 |
|---|---|
| NAME | Therdchai Choibamroong |
| GIVEN NAMES | Therdchai |
| FAMILY NAME | Choibamroong |
| SIGNATURE | CHOIBAMROONG T |
| AFFILIATIONS | National Institute of Development Administration |
| ORCID | 0000-0002-4734-5845 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
How Destination Familiarity Influences American Millennials’ Preference for Culturally Different Destinations
This study explores preference for familiarity as a key determinant in the travel decision-making process, particularly during the preplanning stage when considering visits to culturally different destinations. This study utilizes quantitative research methods, employing partial least squares structural equation modeling (PLS-SEM) to analyze the travel intentions of American millennials toward visiting Thailand. The findings reveal that a prefere…
Factors Influencing the Decision to Reuse Rail Transport Services From the Main Airport by Foreign Tourists Traveling in Thailand
This study focuses on investigating factors influencing international tourists' decisions to reuse rail-based mass transit from major airports while traveling in Thailand, using the Airport Rail Link (ARL) system as a case study. The data were collected through questionnaires administered to 400 international tourists, selected through purposive sampling specifically targeting those who had previously used the ARL service from Suvarnabhumi Airpor…
High-end domestic tourism management after the crisis
The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to …
Factors Influencing Decision Making to Revisit Japan of the Thai Bangkokian Millennial Tourists during Public Holidays
Even though Japan encounters several tourism issues including an epidemic like COVID-19, Japan is still among the pioneering countries when it comes to opening its doors to tourists. Currently, Japan tour packages are drawing high attention from Bangkokian millennials who prefer to travel during Thai public holidays due to diverse reasons. Hence, this study focused on identifying tourism marketing mix factors that influence Thai Bangkokian millen…
Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes 'soft power' with…
Accessibility Barriers in the Second-Tier Tourism Cities of Thailand for People With Visual Impairments
This research in tourism of people with visual impairments who travel regularly in the Second-Tier Tourism Cities of Thailand used purposive sampling to study 1) behavior; 2) accessibility barriers; and 3) attraction factors. Interviews with 8 people and questionnaires with 40 people. The results found that different behavior, but similarity of vision levels had similarities results in opinions and problems. The highest score is attraction (= 4.6…
Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes 'soft power' with…
Accessibility Barriers in the Second-Tier Tourism Cities of Thailand for People With Visual Impairments
This research in tourism of people with visual impairments who travel regularly in the Second-Tier Tourism Cities of Thailand used purposive sampling to study 1) behavior; 2) accessibility barriers; and 3) attraction factors. Interviews with 8 people and questionnaires with 40 people. The results found that different behavior, but similarity of vision levels had similarities results in opinions and problems. The highest score is attraction (= 4.6…
Factors Influencing Decision Making to Revisit Japan of the Thai Bangkokian Millennial Tourists during Public Holidays
Even though Japan encounters several tourism issues including an epidemic like COVID-19, Japan is still among the pioneering countries when it comes to opening its doors to tourists. Currently, Japan tour packages are drawing high attention from Bangkokian millennials who prefer to travel during Thai public holidays due to diverse reasons. Hence, this study focused on identifying tourism marketing mix factors that influence Thai Bangkokian millen…
Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes 'soft power' with…
High-end domestic tourism management after the crisis
The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to …
Factors Influencing the Decision to Reuse Rail Transport Services From the Main Airport by Foreign Tourists Traveling in Thailand
This study focuses on investigating factors influencing international tourists' decisions to reuse rail-based mass transit from major airports while traveling in Thailand, using the Airport Rail Link (ARL) system as a case study. The data were collected through questionnaires administered to 400 international tourists, selected through purposive sampling specifically targeting those who had previously used the ARL service from Suvarnabhumi Airpor…
How Destination Familiarity Influences American Millennials’ Preference for Culturally Different Destinations
This study explores preference for familiarity as a key determinant in the travel decision-making process, particularly during the preplanning stage when considering visits to culturally different destinations. This study utilizes quantitative research methods, employing partial least squares structural equation modeling (PLS-SEM) to analyze the travel intentions of American millennials toward visiting Thailand. The findings reveal that a prefere…
Tourism (6 works) · Business (5 works) · Diverse Aspects of Tourism Research (5 works) · Marketing (4 works) · Advertising (3 works) · Geography (3 works) · Political science (3 works) · Cruise Tourism Development and Management (2 works) · Economics (2 works) · Tourism geography (2 works)