Chayapoj Lee-Anant
Biographic Data
| ID | 3523947 |
|---|---|
| NAME | Chayapoj Lee-Anant |
| GIVEN NAMES | Chayapoj |
| FAMILY NAME | Lee-Anant |
| SIGNATURE | LEE-ANANT C |
| AFFILIATIONS | Kasetsart University |
| ORCID | 0000-0002-9828-7825 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Exploring Pattaya’s tourism DNA
This study investigates the structural and symbolic foundations of Pattaya’s tourism identity using a mixed-methods approach that integrates thematic qualitative analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM). It examines relationships among Tourism DNA Constructs (TDC), Destination Infrastructure (DI), Destination Image (DIM), Tourist Experience Value (TEV), and Revisit Intention (RI), drawing on 442 international tou…
Exploring Multidimensional Drivers of Revisit Intentions
This study investigates the multifaceted factors influencing revisit intentions among Bangkokian millennial tourists to Japan. Expanding traditional frameworks, the research incorporates nine key constructs - perceived destination image, travel motivation, travel cost, social influence, destination accessibility, cultural familiarity, emotional attachment, environmental factors, and service quality - to capture the intricate interplay of cognitiv…
High-end domestic tourism management after the crisis
The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to …
Guidelines for the Service Quality Development of Small Boutique Hotels That Attract Domestic Workcation Tourists
The aims of this study are to 1) study the level of service quality of small boutique hotels in Pattaya City, (2) study the behaviors of Domestic workcation tourists at small boutique hotels in Pattaya City, and (3) suggest guidelines for the service quality development of small boutique hotels that attract domestic workcation tourists in Pattaya City. Small boutique hotels are presently dispersed around the globe, especially in Pattaya City, Tha…
Factors Influencing Decision Making to Revisit Japan of the Thai Bangkokian Millennial Tourists during Public Holidays
Even though Japan encounters several tourism issues including an epidemic like COVID-19, Japan is still among the pioneering countries when it comes to opening its doors to tourists. Currently, Japan tour packages are drawing high attention from Bangkokian millennials who prefer to travel during Thai public holidays due to diverse reasons. Hence, this study focused on identifying tourism marketing mix factors that influence Thai Bangkokian millen…
Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes 'soft power' with…
Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes 'soft power' with…
Factors Influencing Decision Making to Revisit Japan of the Thai Bangkokian Millennial Tourists during Public Holidays
Even though Japan encounters several tourism issues including an epidemic like COVID-19, Japan is still among the pioneering countries when it comes to opening its doors to tourists. Currently, Japan tour packages are drawing high attention from Bangkokian millennials who prefer to travel during Thai public holidays due to diverse reasons. Hence, this study focused on identifying tourism marketing mix factors that influence Thai Bangkokian millen…
Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes 'soft power' with…
High-end domestic tourism management after the crisis
The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to …
Guidelines for the Service Quality Development of Small Boutique Hotels That Attract Domestic Workcation Tourists
The aims of this study are to 1) study the level of service quality of small boutique hotels in Pattaya City, (2) study the behaviors of Domestic workcation tourists at small boutique hotels in Pattaya City, and (3) suggest guidelines for the service quality development of small boutique hotels that attract domestic workcation tourists in Pattaya City. Small boutique hotels are presently dispersed around the globe, especially in Pattaya City, Tha…
Exploring Pattaya’s tourism DNA
This study investigates the structural and symbolic foundations of Pattaya’s tourism identity using a mixed-methods approach that integrates thematic qualitative analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM). It examines relationships among Tourism DNA Constructs (TDC), Destination Infrastructure (DI), Destination Image (DIM), Tourist Experience Value (TEV), and Revisit Intention (RI), drawing on 442 international tou…
Exploring Multidimensional Drivers of Revisit Intentions
This study investigates the multifaceted factors influencing revisit intentions among Bangkokian millennial tourists to Japan. Expanding traditional frameworks, the research incorporates nine key constructs - perceived destination image, travel motivation, travel cost, social influence, destination accessibility, cultural familiarity, emotional attachment, environmental factors, and service quality - to capture the intricate interplay of cognitiv…
Business (5 works) · Diverse Aspects of Tourism Research (5 works) · Tourism (5 works) · Marketing (4 works) · Advertising (3 works) · Cruise Tourism Development and Management (3 works) · Political science (3 works) · Tourism geography (3 works) · Domestic tourism (2 works) · Economics (2 works)