Louis W Stern
Biographic Data
| ID | 353086 |
|---|---|
| NAME | Louis W Stern |
| GIVEN NAMES | Louis W |
| FAMILY NAME | Stern |
| SIGNATURE | STERN L W |
| AFFILIATIONS | Northwestern University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only tha…
Conducting Interorganizational Research Using Key Informants.
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at
Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation
Relational Exchange Theory suggests that the norms that govern commercial exchange behavior in discrete transactions are markedly different from those in relational exchange. When parties to commercial exchange become involved in a manifest conflict episode, it might be expected that the types of norms that govern their relationship will affect their characterization of each other's conflict behavior. This article proposes a model of conflict in …
Importance of Maslow-Type Needs to Business College Seniors
The present study examined the importance of various hierarchical needs, as described by Maslow, to black, white, male, and female business college seniors. Data support the Maslow postulate that the hierarchical needs he proposed are “more universal” for all cultures than are superficial behaviors or desires. The cultural differences between the races begin to be manifest in the magnitude of the individual needs. Data indicate that 58 blacks pla…
The Effects of Sociometric Location on the Adoption of an Innovation within a University Faculty
Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation
Relational Exchange Theory suggests that the norms that govern commercial exchange behavior in discrete transactions are markedly different from those in relational exchange. When parties to commercial exchange become involved in a manifest conflict episode, it might be expected that the types of norms that govern their relationship will affect their characterization of each other's conflict behavior. This article proposes a model of conflict in …
The Effects of Sociometric Location on the Adoption of an Innovation within a University Faculty
Importance of Maslow-Type Needs to Business College Seniors
The present study examined the importance of various hierarchical needs, as described by Maslow, to black, white, male, and female business college seniors. Data support the Maslow postulate that the hierarchical needs he proposed are “more universal” for all cultures than are superficial behaviors or desires. The cultural differences between the races begin to be manifest in the magnitude of the individual needs. Data indicate that 58 blacks pla…
Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation
Relational Exchange Theory suggests that the norms that govern commercial exchange behavior in discrete transactions are markedly different from those in relational exchange. When parties to commercial exchange become involved in a manifest conflict episode, it might be expected that the types of norms that govern their relationship will affect their characterization of each other's conflict behavior. This article proposes a model of conflict in …
Conducting Interorganizational Research Using Key Informants.
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only tha…
Psychology (4 works) · Social Psychology (4 works) · Business (2 works) · Computer Science (2 works) · Political science (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Attribution (1 works) · Channel (broadcasting) (1 works) · Computer security (1 works)