Geertrui Heyvaert
Biographic Data
| ID | 3531996 |
|---|---|
| NAME | Geertrui Heyvaert |
| GIVEN NAMES | Geertrui |
| FAMILY NAME | Heyvaert |
| SIGNATURE | HEYVAERT G |
| AFFILIATIONS | Artevelde University College Ghent |
| ORCID | 0000-0002-4596-5741 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Welcome Back, We've Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown
This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March-May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in thi…
Welcome Back, We've Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown
This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March-May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in thi…
Welcome Back, We've Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown
This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March-May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in thi…
Business (1 work) · Computer Science (1 work) · Conceptualization (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Empathy (1 work) · Marketing (1 work) · Persona (1 work) · Political science (1 work)