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Anuja Premika

Biographic Data

ID3534108
NAMEAnuja Premika
GIVEN NAMESAnuja
FAMILY NAMEPremika
SIGNATUREPREMIKA A
AFFILIATIONSUniversity of Hyderabad
ORCID0000-0002-0578-8306
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Capturing the Ephemeral

    Anuja Premika•ARTICLE•Women s Studies in Communication•2026•References: 8

    Instagram stories are an ephemeral format, having only a 24-hour lifespan. What are the ethical considerations while using Stories (or similarly slippery digital artefacts) in research, particularly if gaining explicit consent is not feasible? In thinking of data collection methodologies as “practices of care,” I suggest that a self-reflexive, feminist approach to this issue, must critically interrogate what constitutes public data, or even a pub…

  • Beauty Brands Online

    Open Access•Anuja Premika•ARTICLE•AoIR Selected Papers of Internet…•2025

    Engagement with beauty has historically been seen as inherently consumptive and (perhaps therefore) inherently feminine and trivial. Popular discourse today would suggest, however, that beauty is increasingly seen as creative, and no longer assumed to be the domain of any one gender, particularly in online spaces. Amidst celebrations of the democratisation of beauty on one end, and cries of an appearance-obsessed culture on the other, what does a…

  • Constructing the Digital

    Open Access•Usha Raman, Anuja Premika et al.•ARTICLE•AoIR Selected Papers of Internet…•2025

    The AoIR Flashpoint Symposium conducted in Hyderabad, India, explored multiple facets of digital labour–that which takes place through and on platforms, monitored or managed via digital interfaces, as well as forms of work that contribute to building, maintaining, and populating digital infrastructures. The discussions at the symposium proceeded from the recognition of the need for regulation with the consumer of technology as our main object of …

  • Never Have I Ever felt super Indian

    Open Access•Anuja Premika, Usha Raman•ARTICLE•Media International Australia•2025•References: 28

    Never Have I Ever (NHIE) is a Netflix comedy-drama series centered around Devi Vishwakumar, a second-generation Indian-American teenager. While the show was praised for accurately portraying the experiences of young, second-generation Indian-American women, it was also criticized for its failure to subvert stereotypes, its caricaturization of Indian culture, as well as the erasure of caste in the show's narrative. In this article, we examine how …

No prominent works on this page.

  • Beauty Brands Online

    Open Access•Anuja Premika•ARTICLE•AoIR Selected Papers of Internet…•2025

    Engagement with beauty has historically been seen as inherently consumptive and (perhaps therefore) inherently feminine and trivial. Popular discourse today would suggest, however, that beauty is increasingly seen as creative, and no longer assumed to be the domain of any one gender, particularly in online spaces. Amidst celebrations of the democratisation of beauty on one end, and cries of an appearance-obsessed culture on the other, what does a…

  • Constructing the Digital

    Open Access•Usha Raman, Anuja Premika et al.•ARTICLE•AoIR Selected Papers of Internet…•2025

    The AoIR Flashpoint Symposium conducted in Hyderabad, India, explored multiple facets of digital labour–that which takes place through and on platforms, monitored or managed via digital interfaces, as well as forms of work that contribute to building, maintaining, and populating digital infrastructures. The discussions at the symposium proceeded from the recognition of the need for regulation with the consumer of technology as our main object of …

  • Never Have I Ever felt super Indian

    Open Access•Anuja Premika, Usha Raman•ARTICLE•Media International Australia•2025•References: 28

    Never Have I Ever (NHIE) is a Netflix comedy-drama series centered around Devi Vishwakumar, a second-generation Indian-American teenager. While the show was praised for accurately portraying the experiences of young, second-generation Indian-American women, it was also criticized for its failure to subvert stereotypes, its caricaturization of Indian culture, as well as the erasure of caste in the show's narrative. In this article, we examine how …

  • Capturing the Ephemeral

    Anuja Premika•ARTICLE•Women s Studies in Communication•2026•References: 8

    Instagram stories are an ephemeral format, having only a 24-hour lifespan. What are the ethical considerations while using Stories (or similarly slippery digital artefacts) in research, particularly if gaining explicit consent is not feasible? In thinking of data collection methodologies as “practices of care,” I suggest that a self-reflexive, feminist approach to this issue, must critically interrogate what constitutes public data, or even a pub…

Art (2 works) · Aesthetics (1 works) · Anthropological Studies and Insights (1 works) · Beauty (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Critical reflection (1 works) · Diaspora, migration, transnational identity (1 works) · Digital Marketing and Social Media (1 works) · Digital Storytelling and Education (1 works)

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