Carlos Fernando Osorio Andrade
Biographic Data
| ID | 3537049 |
|---|---|
| NAME | Carlos Fernando Osorio Andrade |
| GIVEN NAMES | Carlos Fernando Osorio |
| FAMILY NAME | Andrade |
| SIGNATURE | ANDRADE C F O |
| AFFILIATIONS | Universidad del Valle |
| ORCID | 0000-0002-5095-4991 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Playback speed and learning
Introduction Playback Speed (PS)—the practice of reproducing audiovisual content at speeds higher than standard—has established itself as a common strategy in virtual learning environments, though its effects on the learning experience are not fully understood. The empirical literature shows polarized results, and prior research has focused almost exclusively on objective performance while ignoring the subjective processing experience, as well as…
Political Communication on Social Media and Its Influence on Digital User Support
Political communication on social media has reshaped the interaction between candidates and voters during electoral campaigns. This study examines the strategies employed on Instagram during the presidential elections in Mexico (2024), Brazil (2022), and Colombia (2022), applying Benoit’s functional theory of political discourse. Through the analysis of 3,287 posts, the functions of discourse (acclaims, attacks, and defenses) and the addressed th…
Impact of content marketing on eWOM and bookings in rural hotels
This study aims to analyze the influence of digital advertising disseminated by rural hotels on electronic word of mouth (eWOM) and room bookings. To fulfill this purpose, 1,017 Instagram posts from 14 Colombian hotels were reviewed through content analysis, and independent and mediating variables were coded. The dependent variable (bookings) was operationalized using primary information. Finally, to test the research hypotheses, a generalized st…
Building Safety at Night
Understanding how environmental design and institutional trust shape perceived security in nightlife settings is essential for enhancing customer experiences and business sustainability. This study examines how surveillance, access control, territoriality, maintenance, and trust in police influence customers’ perceptions of security in nightlife establishments in Colombia, and how these perceptions affect satisfaction and revisit intentions. A su…
Structural equations and machine learning
Felicidad corporativa en la era digital
La gestión de la felicidad (GF) se ha convertido en un desafío crucial en el entorno laboral actual, especialmente en lo que respecta a la retención y motivación del talento humano, así como en el fortalecimiento del compromiso en redes profesionales. Este estudio investiga cómo la comunicación de factores de GF influye en el compromiso digital de los usuarios (CDU) de LinkedIn. Se analizaron 1.000 publicaciones de 10 grandes empresas latinoameri…
Sentimientos hacia la vacunación contra la covid-19
El propósito de este documento consiste en analizar los sentimientos subyacentes en publicaciones de Twitter sobre la vacunación contra la covid-19. Para cumplir el objetivo, se extraen, mediante minería de datos, 38.034 publicaciones de esta red social y se aplican técnicas de Machine Learning, en concreto, análisis de sentimientos y análisis de redes, para identificar los sentimientos que expresan los usuarios de esta red social hacia la vacuna…
Publicidad política y su incidencia en la participación de usuarios en redes sociales
La investigación presentada en este artículo analiza las estrategias de los anuncios políticos publicados en Twitter por los candidatos a la segunda vuelta de la elección presidencial de Colombia, en el año 2018. Se identificó el propósito y el enfoque del mensaje de 425 post s y se aplicó un modelo de regresión binomial negativa, para establecer los efectos de estos elementos sobre la participación de los usuarios en Twitter medida por likes, co…
No prominent works on this page.
Publicidad política y su incidencia en la participación de usuarios en redes sociales
La investigación presentada en este artículo analiza las estrategias de los anuncios políticos publicados en Twitter por los candidatos a la segunda vuelta de la elección presidencial de Colombia, en el año 2018. Se identificó el propósito y el enfoque del mensaje de 425 post s y se aplicó un modelo de regresión binomial negativa, para establecer los efectos de estos elementos sobre la participación de los usuarios en Twitter medida por likes, co…
Sentimientos hacia la vacunación contra la covid-19
El propósito de este documento consiste en analizar los sentimientos subyacentes en publicaciones de Twitter sobre la vacunación contra la covid-19. Para cumplir el objetivo, se extraen, mediante minería de datos, 38.034 publicaciones de esta red social y se aplican técnicas de Machine Learning, en concreto, análisis de sentimientos y análisis de redes, para identificar los sentimientos que expresan los usuarios de esta red social hacia la vacuna…
Felicidad corporativa en la era digital
La gestión de la felicidad (GF) se ha convertido en un desafío crucial en el entorno laboral actual, especialmente en lo que respecta a la retención y motivación del talento humano, así como en el fortalecimiento del compromiso en redes profesionales. Este estudio investiga cómo la comunicación de factores de GF influye en el compromiso digital de los usuarios (CDU) de LinkedIn. Se analizaron 1.000 publicaciones de 10 grandes empresas latinoameri…
Impact of content marketing on eWOM and bookings in rural hotels
This study aims to analyze the influence of digital advertising disseminated by rural hotels on electronic word of mouth (eWOM) and room bookings. To fulfill this purpose, 1,017 Instagram posts from 14 Colombian hotels were reviewed through content analysis, and independent and mediating variables were coded. The dependent variable (bookings) was operationalized using primary information. Finally, to test the research hypotheses, a generalized st…
Building Safety at Night
Understanding how environmental design and institutional trust shape perceived security in nightlife settings is essential for enhancing customer experiences and business sustainability. This study examines how surveillance, access control, territoriality, maintenance, and trust in police influence customers’ perceptions of security in nightlife establishments in Colombia, and how these perceptions affect satisfaction and revisit intentions. A su…
Structural equations and machine learning
Playback speed and learning
Introduction Playback Speed (PS)—the practice of reproducing audiovisual content at speeds higher than standard—has established itself as a common strategy in virtual learning environments, though its effects on the learning experience are not fully understood. The empirical literature shows polarized results, and prior research has focused almost exclusively on objective performance while ignoring the subjective processing experience, as well as…
Political Communication on Social Media and Its Influence on Digital User Support
Political communication on social media has reshaped the interaction between candidates and voters during electoral campaigns. This study examines the strategies employed on Instagram during the presidential elections in Mexico (2024), Brazil (2022), and Colombia (2022), applying Benoit’s functional theory of political discourse. Through the analysis of 3,287 posts, the functions of discourse (acclaims, attacks, and defenses) and the addressed th…
Political science (4 works) · Communication and COVID-19 Impact (3 works) · Humanities (3 works) · Advertising and Communication Studies (2 works) · Art (2 works) · Business (2 works) · Computer Science (2 works) · Media and Digital Communication (2 works) · Misinformation and Its Impacts (2 works) · Politics (2 works)