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Jairo Casado-Montilla

Biographic Data

ID3537386
NAMEJairo Casado-Montilla
GIVEN NAMESJairo
FAMILY NAMECasado-Montilla
SIGNATURECASADO-MONTILLA J
AFFILIATIONSUniversidad de Jaén
ORCID0000-0003-1250-1534
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Rural tourism and inflation

    Open Access•Isabel Carrillo-Hidalgo, Juan Ignacio Pulido-Fernández et al.•ARTICLE•Journal of Rural Studies•2026

    The recent surge in inflation has had a profound impact on the tourism sector. This study investigates how inflation has altered the behaviour and spending patterns of rural tourists. It is essential to ascertain any changes that have occurred in the behaviour of rural tourists after inflation, since the existing literature is predictive and does not determine the profile of tourists whose budget has been affected by rising prices. To this end, w…

  • Exploring pro-sustainable tourists in nature-based destinations

    Yaiza López‐Sánchez, Yaiza López-Sánchez et al.•ARTICLE•International Journal of…•2026

    Nature-based destinations are increasingly regarded as appropriate contexts for advancing sustainable tourism; however, demand-side segmentation approaches that explicitly incorporate sustainability dimensions remain limited. This study examines how tourists’ knowledge, attitudes, behaviours, and willingness to pay in relation to sustainability can be combined within a multidimensional segmentation framework. Based on survey data from 1188 touris…

  • Assessing social carrying capacity of tourists in protected natural areas

    Juan Ignacio Pulido-Fernández, Isabel Carrillo-Hidalgo et al.•ARTICLE•Current Issues in Tourism•2025

    Knowing the limits of the social carrying capacity of tourism is a fundamental component of sustainable destination management, especially in protected natural areas, which implies understanding the characteristics of demand and travel. The research presented in this paper was conducted in a natural destination, the Sierras de Cazorla, Segura y Las Villas National Park (Spain), identifying two segments of tourists by means of cluster analysis acc…

  • Social network analysis and tourism vocation in a coopetitive environment

    Jairo Casado-Montilla, Juan Ignacio Pulido-Fernández•ARTICLE•Tourism Recreation Research•2025•References: 50

    Social Network Analysis (SNA) is an optimal tool to study tourism destinations. In fact, the relevance of applying SNA is even greater when one better understands the mindset of tourism development stakeholders together with other tourism activity variables. The present article presents an analysis of the links between the Tourism Vocation Index of six municipalities in Andalusia (Gibraleón, La Puebla de Cazalla, Pilas, Huércal-Overa, Ronda and A…

  • Applying Stakeholder Theory and Social Network Analysis when studying the social capital of tourism destinations

    Open Access•Ismael Manuel Rodríguez-Herrera, Jairo Casado-Montilla et al.•ARTICLE•PASOS Revista de Turismo y…•2025

    This study integrates Stakeholder Theory and Social Network Analysis to evaluate and strengthen social capital in tourism destinations, focusing on Pátzcuaro, Mexico, a "Pueblo Mágico," (Magic Town) and thereby revealing a complex network of relationships characterised by moderate levels of trust and collaboration, with civil servants as key bridging actors. While the Pueblos Mágicos Committee shows strong internal cohesion, challenges remain in …

  • Tourism competitiveness drivers and tourism performance

    Open Access•José Luis Durán Román, Juan Ignacio Pulido-Fernández et al.•ARTICLE•PASOS Revista de Turismo y…•2025

    The aim of this research is to identify tourism competitiveness drivers with the greatest explanatory power in determining the performance of the five geographical areas established by the WEF (Europe and Eurasia, Asia-Pacific, The Americas, The Middle East and North Africa, and Sub-Saharan Africa). These drivers should be able to predict in these regions, simultaneously, the number of international tourist arrivals and the revenues derived from …

  • Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination

    Open Access•Juan Ignacio Pulido-Fernández, Jairo Casado-Montilla et al.•ARTICLE•International Journal of Tourism…•2024

    This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, through a chi‐squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. Th…

  • How to measure the tourism vocation of a territory? Proposal for a composite index

    Open Access•Jairo Casado-Montilla, Juan Ignacio Pulido-Fernández•ARTICLE•International Journal of Tourism…•2021

    The rapid evolution of the tourism industry has sparked interest among researchers and tourism managers, keen to know which aspects determine whether a territory will become a tourism destination or not. Currently, there is still no clear consensus about the best procedure for doing this. Hence, this paper proposes a composite index resulting from a system of indicators capable of determining the tourism vocation of a territory. Six medium‐sized …

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  • How to measure the tourism vocation of a territory? Proposal for a composite index

    Open Access•Jairo Casado-Montilla, Juan Ignacio Pulido-Fernández•ARTICLE•International Journal of Tourism…•2021

    The rapid evolution of the tourism industry has sparked interest among researchers and tourism managers, keen to know which aspects determine whether a territory will become a tourism destination or not. Currently, there is still no clear consensus about the best procedure for doing this. Hence, this paper proposes a composite index resulting from a system of indicators capable of determining the tourism vocation of a territory. Six medium‐sized …

  • Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination

    Open Access•Juan Ignacio Pulido-Fernández, Jairo Casado-Montilla et al.•ARTICLE•International Journal of Tourism…•2024

    This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, through a chi‐squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. Th…

  • Assessing social carrying capacity of tourists in protected natural areas

    Juan Ignacio Pulido-Fernández, Isabel Carrillo-Hidalgo et al.•ARTICLE•Current Issues in Tourism•2025

    Knowing the limits of the social carrying capacity of tourism is a fundamental component of sustainable destination management, especially in protected natural areas, which implies understanding the characteristics of demand and travel. The research presented in this paper was conducted in a natural destination, the Sierras de Cazorla, Segura y Las Villas National Park (Spain), identifying two segments of tourists by means of cluster analysis acc…

  • Social network analysis and tourism vocation in a coopetitive environment

    Jairo Casado-Montilla, Juan Ignacio Pulido-Fernández•ARTICLE•Tourism Recreation Research•2025•References: 50

    Social Network Analysis (SNA) is an optimal tool to study tourism destinations. In fact, the relevance of applying SNA is even greater when one better understands the mindset of tourism development stakeholders together with other tourism activity variables. The present article presents an analysis of the links between the Tourism Vocation Index of six municipalities in Andalusia (Gibraleón, La Puebla de Cazalla, Pilas, Huércal-Overa, Ronda and A…

  • Applying Stakeholder Theory and Social Network Analysis when studying the social capital of tourism destinations

    Open Access•Ismael Manuel Rodríguez-Herrera, Jairo Casado-Montilla et al.•ARTICLE•PASOS Revista de Turismo y…•2025

    This study integrates Stakeholder Theory and Social Network Analysis to evaluate and strengthen social capital in tourism destinations, focusing on Pátzcuaro, Mexico, a "Pueblo Mágico," (Magic Town) and thereby revealing a complex network of relationships characterised by moderate levels of trust and collaboration, with civil servants as key bridging actors. While the Pueblos Mágicos Committee shows strong internal cohesion, challenges remain in …

  • Tourism competitiveness drivers and tourism performance

    Open Access•José Luis Durán Román, Juan Ignacio Pulido-Fernández et al.•ARTICLE•PASOS Revista de Turismo y…•2025

    The aim of this research is to identify tourism competitiveness drivers with the greatest explanatory power in determining the performance of the five geographical areas established by the WEF (Europe and Eurasia, Asia-Pacific, The Americas, The Middle East and North Africa, and Sub-Saharan Africa). These drivers should be able to predict in these regions, simultaneously, the number of international tourist arrivals and the revenues derived from …

  • Rural tourism and inflation

    Open Access•Isabel Carrillo-Hidalgo, Juan Ignacio Pulido-Fernández et al.•ARTICLE•Journal of Rural Studies•2026

    The recent surge in inflation has had a profound impact on the tourism sector. This study investigates how inflation has altered the behaviour and spending patterns of rural tourists. It is essential to ascertain any changes that have occurred in the behaviour of rural tourists after inflation, since the existing literature is predictive and does not determine the profile of tourists whose budget has been affected by rising prices. To this end, w…

  • Exploring pro-sustainable tourists in nature-based destinations

    Yaiza López‐Sánchez, Yaiza López-Sánchez et al.•ARTICLE•International Journal of…•2026

    Nature-based destinations are increasingly regarded as appropriate contexts for advancing sustainable tourism; however, demand-side segmentation approaches that explicitly incorporate sustainability dimensions remain limited. This study examines how tourists’ knowledge, attitudes, behaviours, and willingness to pay in relation to sustainability can be combined within a multidimensional segmentation framework. Based on survey data from 1188 touris…

Tourism (8 works) · Diverse Aspects of Tourism Research (5 works) · Geography (5 works) · Business (4 works) · Archaeology (3 works) · Economic geography (3 works) · Regional science (3 works) · Cruise Tourism Development and Management (2 works) · Destinations (2 works) · Digital Marketing and Social Media (2 works)

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