Jorge Adriano Morocho-Belmuda
Biographic Data
| ID | 3537824 |
|---|---|
| NAME | Jorge Adriano Morocho-Belmuda |
| GIVEN NAMES | Jorge Adriano |
| FAMILY NAME | Morocho-Belmuda |
| SIGNATURE | MOROCHO-BELMUDA J A |
| ORCID | 0000-0001-9062-1553 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
En busca de la marca ciudad
When promoting tourism in a locality, it is advisable to previously create a brand-personality. This research focuses on Ambato in order to find a brand with which to transmit an image that allows it to promote itself. A questionnaire was provided to more than 300 people to find out their beliefs and knowledge about the city and the people of Ambato. The objective was to find the basic components with which to create an Ambato brand. The results …
No prominent works on this page.
En busca de la marca ciudad
When promoting tourism in a locality, it is advisable to previously create a brand-personality. This research focuses on Ambato in order to find a brand with which to transmit an image that allows it to promote itself. A questionnaire was provided to more than 300 people to find out their beliefs and knowledge about the city and the people of Ambato. The objective was to find the basic components with which to create an Ambato brand. The results …
Business (1 work) · Business, Innovation, and Economy (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Marketing (1 work) · Psychology (1 work) · Purchasing (1 work) · Purchasing power (1 work) · Regional Development and Innovation (1 work) · Tourism (1 work)