Valentín Alejandro Martínez Fernández
Biographic Data
| ID | 3538277 |
|---|---|
| NAME | Valentín Alejandro Martínez Fernández |
| GIVEN NAMES | Valentín Alejandro Martínez |
| FAMILY NAME | Fernández |
| SIGNATURE | FERNÁNDEZ V A M |
| AFFILIATIONS | Universidade da Coruña |
| ORCID | 0000-0003-0069-675X |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
El caso del Trofeo Teresa Herrera de fútbol como paradigma de la infrautilización de un producto turístico
Within the many ways of practising and understanding tourism, one of the most thriving segments is sports tourism. Sport events can create a significant amount of jobs, generate substantial income in various branches of the economy and, ultimately, have a significant multiplier effect. The Teresa Herrera football trophy, in its better moments, confirmed this postulate, since it had a positive impact on tourism, economics and even the media, not o…
Cultural Tourism in a Post-Covid-19 Scenario
Tourism has been one of the sectors most affected by the COVID-19 pandemic. One of the side effects of the pandemic is the demand for safe and quiet spaces, giving rise to the search for a new lifestyle, “slow living”, which could represent an opportunity for cultural tourism. In this context, the main objective of this article is twofold: (i) to establish the relevance of cultural tourism for residents in Spain for the autonomous communities alo…
Tourism marketing in a metaverse context
The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience …
Efectos del Covid19 en la televisión ecuatoriana analógica y la WebTV
La crisis sanitaria ha vuelto a poner en valor a la televisión en abierto. El medio está adoptando un rol protagónico en su función de informar y entretener a la ciudadanía. En esta línea, la presente investigación reflexiona sobre la capacidad de la televisión ecuatoriana para capitalizar a corto y medio plazo la recuperación de unas audiencias perdidas, especialmente las juveniles, que tornan ahora su mirada a las plataformas analógicas y digit…
Resiliencia De La Prensa Local Impresa Frente a La Sociedad Digital
Las ediciones impresas de la prensa local presentan, en el mercado español de publicaciones periódicas en papel, cierta resiliencia al impacto de la sociedad digital. Por número de cabeceras y difusión total, constituyen el motor de la prensa española, donde gozan del arraigo que se refleja en su número de títulos centenarios. El análisis desagregado de su difusión, mediante estadística descriptiva aplicada a series temporales (2001-2018), con da…
Credibilidad en la prensa online
The regular paper publications sector has implemented significant business model transformations to embrace digitalization, with the press being the most affected of all. This has contributed not only to the migration of traditional mastheads to a digital format, in search of a hybridization process, but also to the development of new digital brands. In these circumstances, credibility emerges as a critical factor to consider when selecting sourc…
An approach to the implementation of neuromarketing techniques by European private TV broadcasters
Changes on media context urge companies to adopt alternative and innovative strategies for decision-making regarding audience’s habits and preferences. In this respect, the neuroscience methodology provides an appealing option to analyze consumers’ viewing experience. This paper aims to determine the impact of neuromarketing on TV channels for the latter purpose, through an in-depth review and a survey addressed to analyze the use of this methodo…
Utilización, conocimiento y valoración de redes sociales digitales científicas en las universidades gallegas
Scientific social networks (SSN) have been an important advance in the dissemination of knowledge in the scientific community. There are more and more researchers who agree on the need to join some SSN on account of the many advantages of visibility and impact they offer. This research paper studies the knowledge and use of SSN in the three Galician universities in 2017. Surveys of 552 professor/researchers from A Coruña, Santiago de Compostela a…
Media and Metamedia Management
Neuroscience for content innovation on European public service broadcasters
The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this pu…
Del papel a los metamedios
We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication technologies, and the change of press consumers’ habits. By means of econometric models of quadratic regressions and co-integration models we try to approximate the year in which the diffusion of printed newspapers will be near to zero; next, we pose the same problem with regar…
El profesional del neuromarketing en el sector audiovisual español
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introductio…
Impacto de las redes sociales en el periodismo
Metamedia and value networks are two emerging concepts in the communication area. The first one refers to the computing transformation of media processes and contexts, both in production and use of the media; the second one relates to the system encouraging information flows, knowledge, and communication social relationships. The revolution of metamedia and digital networks is to be seen in the way people use and consume information, as well as o…
La intermediación turística en España y su vinculación con el Marketing de Afiliación
In the area tourist intermediation in Spain, the economic, social and technological conjuncture is playing an important role in its development, which requires the implementation of new strategies of commercialization as the affiliate marketing. The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate as tool online. Owing to the specific features of the study, a review of the literature showe…
Credibilidad de los medios de comunicación
We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitude…
Advertising investment as a tool for boosting consumption
The recession that most of the world economies have been facing in the last years has caused a great interest in the study of its macroeconomic effects. In this context, a debate has resurged regarding the advertising investment, as for its potential capacity to impel the consumer spending and to impact positively on the economic recovery. This idea, sustained in the so-called Galbraith's hypothesis, constitutes the core of this paper, where the …
Difusión de la prensa diaria en España 1998-2008
The circulation of newspapers that have both a “paper version” and a “free digital” version is analysed to determine whether there is a relationship between the two kinds of circulation. If there is an existing relationship we want to know how it works, what the overall effects are, and if these effects create some form of “cannibalization”. We studied the leading “free digital” publications in Spain for general information (El mundo), sports (Ma…
"Agenda setting" y crisis económica
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greate…
Evolution in the preferences of audio-visual product consumers
Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas areinvestigated to obtain higher levels of audience shares, which reverberate in fragmented programming since different contents don’t provoke the same acceptance and interest amongst viewers, so varied product and genres are joined together. Through this investigation the int…
La edición en papel de la prensa local ante el fin de su ciclo
El final de la prensa diaria en papel es uno de los debates que centra la atención del estudio del impacto de las tecnologías de la información y la comunicación en el mercado periodístico, pues los datos de difusión de los diarios generalistas indican una constante caída. Esta investigación tiene como objetivo determinar el momento en que se generará la inflexión crítica que dé lugar al ocaso del soporte papel. Mediante análisis de series tempor…
Impacto de las redes sociales en el periodismo
Metamedia and value networks are two emerging concepts in the communication area. The first one refers to the computing transformation of media processes and contexts, both in production and use of the media; the second one relates to the system encouraging information flows, knowledge, and communication social relationships. The revolution of metamedia and digital networks is to be seen in the way people use and consume information, as well as o…
Neuroscience for content innovation on European public service broadcasters
The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this pu…
"Agenda setting" y crisis económica
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greate…
Cultural Tourism in a Post-Covid-19 Scenario
Tourism has been one of the sectors most affected by the COVID-19 pandemic. One of the side effects of the pandemic is the demand for safe and quiet spaces, giving rise to the search for a new lifestyle, “slow living”, which could represent an opportunity for cultural tourism. In this context, the main objective of this article is twofold: (i) to establish the relevance of cultural tourism for residents in Spain for the autonomous communities alo…
Tourism marketing in a metaverse context
The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience …
Credibilidad en la prensa online
The regular paper publications sector has implemented significant business model transformations to embrace digitalization, with the press being the most affected of all. This has contributed not only to the migration of traditional mastheads to a digital format, in search of a hybridization process, but also to the development of new digital brands. In these circumstances, credibility emerges as a critical factor to consider when selecting sourc…
El profesional del neuromarketing en el sector audiovisual español
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introductio…
Credibilidad de los medios de comunicación
We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitude…
Difusión de la prensa diaria en España 1998-2008
The circulation of newspapers that have both a “paper version” and a “free digital” version is analysed to determine whether there is a relationship between the two kinds of circulation. If there is an existing relationship we want to know how it works, what the overall effects are, and if these effects create some form of “cannibalization”. We studied the leading “free digital” publications in Spain for general information (El mundo), sports (Ma…
La edición en papel de la prensa local ante el fin de su ciclo
El final de la prensa diaria en papel es uno de los debates que centra la atención del estudio del impacto de las tecnologías de la información y la comunicación en el mercado periodístico, pues los datos de difusión de los diarios generalistas indican una constante caída. Esta investigación tiene como objetivo determinar el momento en que se generará la inflexión crítica que dé lugar al ocaso del soporte papel. Mediante análisis de series tempor…
Evolution in the preferences of audio-visual product consumers
Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas areinvestigated to obtain higher levels of audience shares, which reverberate in fragmented programming since different contents don’t provoke the same acceptance and interest amongst viewers, so varied product and genres are joined together. Through this investigation the int…
Difusión de la prensa diaria en España 1998-2008
The circulation of newspapers that have both a “paper version” and a “free digital” version is analysed to determine whether there is a relationship between the two kinds of circulation. If there is an existing relationship we want to know how it works, what the overall effects are, and if these effects create some form of “cannibalization”. We studied the leading “free digital” publications in Spain for general information (El mundo), sports (Ma…
"Agenda setting" y crisis económica
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greate…
Credibilidad de los medios de comunicación
We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitude…
Advertising investment as a tool for boosting consumption
The recession that most of the world economies have been facing in the last years has caused a great interest in the study of its macroeconomic effects. In this context, a debate has resurged regarding the advertising investment, as for its potential capacity to impel the consumer spending and to impact positively on the economic recovery. This idea, sustained in the so-called Galbraith's hypothesis, constitutes the core of this paper, where the …
La intermediación turística en España y su vinculación con el Marketing de Afiliación
In the area tourist intermediation in Spain, the economic, social and technological conjuncture is playing an important role in its development, which requires the implementation of new strategies of commercialization as the affiliate marketing. The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate as tool online. Owing to the specific features of the study, a review of the literature showe…
Del papel a los metamedios
We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication technologies, and the change of press consumers’ habits. By means of econometric models of quadratic regressions and co-integration models we try to approximate the year in which the diffusion of printed newspapers will be near to zero; next, we pose the same problem with regar…
El profesional del neuromarketing en el sector audiovisual español
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introductio…
Impacto de las redes sociales en el periodismo
Metamedia and value networks are two emerging concepts in the communication area. The first one refers to the computing transformation of media processes and contexts, both in production and use of the media; the second one relates to the system encouraging information flows, knowledge, and communication social relationships. The revolution of metamedia and digital networks is to be seen in the way people use and consume information, as well as o…
Media and Metamedia Management
Neuroscience for content innovation on European public service broadcasters
The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this pu…
Utilización, conocimiento y valoración de redes sociales digitales científicas en las universidades gallegas
Scientific social networks (SSN) have been an important advance in the dissemination of knowledge in the scientific community. There are more and more researchers who agree on the need to join some SSN on account of the many advantages of visibility and impact they offer. This research paper studies the knowledge and use of SSN in the three Galician universities in 2017. Surveys of 552 professor/researchers from A Coruña, Santiago de Compostela a…
An approach to the implementation of neuromarketing techniques by European private TV broadcasters
Changes on media context urge companies to adopt alternative and innovative strategies for decision-making regarding audience’s habits and preferences. In this respect, the neuroscience methodology provides an appealing option to analyze consumers’ viewing experience. This paper aims to determine the impact of neuromarketing on TV channels for the latter purpose, through an in-depth review and a survey addressed to analyze the use of this methodo…
Resiliencia De La Prensa Local Impresa Frente a La Sociedad Digital
Las ediciones impresas de la prensa local presentan, en el mercado español de publicaciones periódicas en papel, cierta resiliencia al impacto de la sociedad digital. Por número de cabeceras y difusión total, constituyen el motor de la prensa española, donde gozan del arraigo que se refleja en su número de títulos centenarios. El análisis desagregado de su difusión, mediante estadística descriptiva aplicada a series temporales (2001-2018), con da…
Credibilidad en la prensa online
The regular paper publications sector has implemented significant business model transformations to embrace digitalization, with the press being the most affected of all. This has contributed not only to the migration of traditional mastheads to a digital format, in search of a hybridization process, but also to the development of new digital brands. In these circumstances, credibility emerges as a critical factor to consider when selecting sourc…
Efectos del Covid19 en la televisión ecuatoriana analógica y la WebTV
La crisis sanitaria ha vuelto a poner en valor a la televisión en abierto. El medio está adoptando un rol protagónico en su función de informar y entretener a la ciudadanía. En esta línea, la presente investigación reflexiona sobre la capacidad de la televisión ecuatoriana para capitalizar a corto y medio plazo la recuperación de unas audiencias perdidas, especialmente las juveniles, que tornan ahora su mirada a las plataformas analógicas y digit…
Cultural Tourism in a Post-Covid-19 Scenario
Tourism has been one of the sectors most affected by the COVID-19 pandemic. One of the side effects of the pandemic is the demand for safe and quiet spaces, giving rise to the search for a new lifestyle, “slow living”, which could represent an opportunity for cultural tourism. In this context, the main objective of this article is twofold: (i) to establish the relevance of cultural tourism for residents in Spain for the autonomous communities alo…
Tourism marketing in a metaverse context
The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience …
El caso del Trofeo Teresa Herrera de fútbol como paradigma de la infrautilización de un producto turístico
Within the many ways of practising and understanding tourism, one of the most thriving segments is sports tourism. Sport events can create a significant amount of jobs, generate substantial income in various branches of the economy and, ultimately, have a significant multiplier effect. The Teresa Herrera football trophy, in its better moments, confirmed this postulate, since it had a positive impact on tourism, economics and even the media, not o…
Political science (16 works) · Humanities (11 works) · Art (10 works) · Business (10 works) · Computer Science (9 works) · Media and Digital Communication (9 works) · Advertising (8 works) · Sociology (8 works) · Advertising and Communication Studies (6 works) · Journalism and Media Studies (6 works)