Oscar Juanatey Boga
Biographic Data
| ID | 3538376 |
|---|---|
| NAME | Oscar Juanatey Boga |
| GIVEN NAMES | Oscar Juanatey |
| FAMILY NAME | Boga |
| SIGNATURE | BOGA O J |
| AFFILIATIONS | Universidade da Coruña |
| ORCID | 0000-0001-5226-2748 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Resiliencia De La Prensa Local Impresa Frente a La Sociedad Digital
Las ediciones impresas de la prensa local presentan, en el mercado español de publicaciones periódicas en papel, cierta resiliencia al impacto de la sociedad digital. Por número de cabeceras y difusión total, constituyen el motor de la prensa española, donde gozan del arraigo que se refleja en su número de títulos centenarios. El análisis desagregado de su difusión, mediante estadística descriptiva aplicada a series temporales (2001-2018), con da…
Credibilidad en la prensa online
The regular paper publications sector has implemented significant business model transformations to embrace digitalization, with the press being the most affected of all. This has contributed not only to the migration of traditional mastheads to a digital format, in search of a hybridization process, but also to the development of new digital brands. In these circumstances, credibility emerges as a critical factor to consider when selecting sourc…
Del papel a los metamedios
We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication technologies, and the change of press consumers’ habits. By means of econometric models of quadratic regressions and co-integration models we try to approximate the year in which the diffusion of printed newspapers will be near to zero; next, we pose the same problem with regar…
La intermediación turística en España y su vinculación con el Marketing de Afiliación
In the area tourist intermediation in Spain, the economic, social and technological conjuncture is playing an important role in its development, which requires the implementation of new strategies of commercialization as the affiliate marketing. The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate as tool online. Owing to the specific features of the study, a review of the literature showe…
Credibilidad de los medios de comunicación
We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitude…
Advertising investment as a tool for boosting consumption
The recession that most of the world economies have been facing in the last years has caused a great interest in the study of its macroeconomic effects. In this context, a debate has resurged regarding the advertising investment, as for its potential capacity to impel the consumer spending and to impact positively on the economic recovery. This idea, sustained in the so-called Galbraith's hypothesis, constitutes the core of this paper, where the …
Difusión de la prensa diaria en España 1998-2008
The circulation of newspapers that have both a “paper version” and a “free digital” version is analysed to determine whether there is a relationship between the two kinds of circulation. If there is an existing relationship we want to know how it works, what the overall effects are, and if these effects create some form of “cannibalization”. We studied the leading “free digital” publications in Spain for general information (El mundo), sports (Ma…
"Agenda setting" y crisis económica
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greate…
Evolution in the preferences of audio-visual product consumers
Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas areinvestigated to obtain higher levels of audience shares, which reverberate in fragmented programming since different contents don’t provoke the same acceptance and interest amongst viewers, so varied product and genres are joined together. Through this investigation the int…
La edición en papel de la prensa local ante el fin de su ciclo
El final de la prensa diaria en papel es uno de los debates que centra la atención del estudio del impacto de las tecnologías de la información y la comunicación en el mercado periodístico, pues los datos de difusión de los diarios generalistas indican una constante caída. Esta investigación tiene como objetivo determinar el momento en que se generará la inflexión crítica que dé lugar al ocaso del soporte papel. Mediante análisis de series tempor…
"Agenda setting" y crisis económica
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greate…
Credibilidad en la prensa online
The regular paper publications sector has implemented significant business model transformations to embrace digitalization, with the press being the most affected of all. This has contributed not only to the migration of traditional mastheads to a digital format, in search of a hybridization process, but also to the development of new digital brands. In these circumstances, credibility emerges as a critical factor to consider when selecting sourc…
Credibilidad de los medios de comunicación
We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitude…
Difusión de la prensa diaria en España 1998-2008
The circulation of newspapers that have both a “paper version” and a “free digital” version is analysed to determine whether there is a relationship between the two kinds of circulation. If there is an existing relationship we want to know how it works, what the overall effects are, and if these effects create some form of “cannibalization”. We studied the leading “free digital” publications in Spain for general information (El mundo), sports (Ma…
La edición en papel de la prensa local ante el fin de su ciclo
El final de la prensa diaria en papel es uno de los debates que centra la atención del estudio del impacto de las tecnologías de la información y la comunicación en el mercado periodístico, pues los datos de difusión de los diarios generalistas indican una constante caída. Esta investigación tiene como objetivo determinar el momento en que se generará la inflexión crítica que dé lugar al ocaso del soporte papel. Mediante análisis de series tempor…
Evolution in the preferences of audio-visual product consumers
Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas areinvestigated to obtain higher levels of audience shares, which reverberate in fragmented programming since different contents don’t provoke the same acceptance and interest amongst viewers, so varied product and genres are joined together. Through this investigation the int…
Difusión de la prensa diaria en España 1998-2008
The circulation of newspapers that have both a “paper version” and a “free digital” version is analysed to determine whether there is a relationship between the two kinds of circulation. If there is an existing relationship we want to know how it works, what the overall effects are, and if these effects create some form of “cannibalization”. We studied the leading “free digital” publications in Spain for general information (El mundo), sports (Ma…
"Agenda setting" y crisis económica
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greate…
Credibilidad de los medios de comunicación
We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitude…
Advertising investment as a tool for boosting consumption
The recession that most of the world economies have been facing in the last years has caused a great interest in the study of its macroeconomic effects. In this context, a debate has resurged regarding the advertising investment, as for its potential capacity to impel the consumer spending and to impact positively on the economic recovery. This idea, sustained in the so-called Galbraith's hypothesis, constitutes the core of this paper, where the …
La intermediación turística en España y su vinculación con el Marketing de Afiliación
In the area tourist intermediation in Spain, the economic, social and technological conjuncture is playing an important role in its development, which requires the implementation of new strategies of commercialization as the affiliate marketing. The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate as tool online. Owing to the specific features of the study, a review of the literature showe…
Del papel a los metamedios
We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication technologies, and the change of press consumers’ habits. By means of econometric models of quadratic regressions and co-integration models we try to approximate the year in which the diffusion of printed newspapers will be near to zero; next, we pose the same problem with regar…
Resiliencia De La Prensa Local Impresa Frente a La Sociedad Digital
Las ediciones impresas de la prensa local presentan, en el mercado español de publicaciones periódicas en papel, cierta resiliencia al impacto de la sociedad digital. Por número de cabeceras y difusión total, constituyen el motor de la prensa española, donde gozan del arraigo que se refleja en su número de títulos centenarios. El análisis desagregado de su difusión, mediante estadística descriptiva aplicada a series temporales (2001-2018), con da…
Credibilidad en la prensa online
The regular paper publications sector has implemented significant business model transformations to embrace digitalization, with the press being the most affected of all. This has contributed not only to the migration of traditional mastheads to a digital format, in search of a hybridization process, but also to the development of new digital brands. In these circumstances, credibility emerges as a critical factor to consider when selecting sourc…
Art (9 works) · Humanities (9 works) · Political science (9 works) · Media and Digital Communication (7 works) · Business (5 works) · Journalism and Media Studies (5 works) · Advertising (4 works) · Advertising and Communication Studies (4 works) · Media, Journalism, and Communication History (4 works) · Newspaper (4 works)