Priscila Chalá-Mejía
Biographic Data
| ID | 3542901 |
|---|---|
| NAME | Priscila Chalá-Mejía |
| GIVEN NAMES | Priscila |
| FAMILY NAME | Chalá-Mejía |
| SIGNATURE | CHALÁ-MEJÍA P |
| AFFILIATIONS | Universitat Autonòma de Barcelona |
| ORCID | 0000-0001-9523-6865 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Patriarcado digital
Con base en el modelo piramidal para explicar la violencia contra las mujeres, mediante el análisis de contenido temático, se categorizan 2.140 comentarios en 12 noticias (sobre una violación grupal y un feminicidio) publicadas en las fanpages de Facebook de tres periódicos ecuatorianos. Se analiza el posicionamiento de mujeres y hombres frente a la violencia directa o visible, para comprender cómo la reconfiguran en simbólica o invisible. Los ha…
The glass ceiling effect in Spanish advertising creative departments
The representation of women in advertising creative departments has been studied worldwide. The findings have shown a low representation that does not favor the emergence of a critical mass of women, who could contribute with alternative visions to make advertising more inclusive. The underrepresentation, above all, occurs in managerial positions where they do not usually reach 35%. This study aims to update and report quantitatively on the pheno…
I can hug her with my eyes
This paper explores how the accessibility to and appropriation of information and communication technologies (ICT) has enabled a group of Ecuadorian transnational families to virtualize their expressions of affection. A thematic analysis was applied to examine 41 interviews with a) Ecuadorian migrants who live in Spain, b) relatives of migrants who remain in Ecuador, and c) migrants who have returned to Ecuador while some of their family members …
Violencia contra las mujeres en las noticias de portada
Tomando como referencia el esquema de los tres mensajes, propuesto por Roland Barthes, se analizan las portadas de dos periódicos ecuatorianos (uno generalista y otro sensacionalista) para conocer cómo presentaron en sus portadas una noticia sobre una violación a una adolescente en un autobús escolar. Los hallazgos sugieren que las imágenes invisibilizan desde la presencia y que el lenguaje lo hace desde la negación de la agencia de las mujeres
Las prácticas profesionales de la comunicación y las relaciones públicas de las ONG internacionales ante la crisis del Covid-19
La pandemia de la Covid-19 ha forzado a los profesionales de la comunicación y las relaciones públicas de las organizaciones no gubernamentales a desarrollar nuevos roles, especialmente, en el contexto económico y social post-confinamiento en México. Este estudio revisa sus nuevas funciones y cuáles son los desafíos a los que se enfrentan por la pandemia. Se basa en la experiencia de los profesionales de Amnistía Internacional, Cáritas Mexicana, …
Entre tecnología y distancias
Analyses of economic remittances have focused on the role of migrants as providers. This study broadens the concept of locating remittances at the emotional level as a key factor in the reciprocal and conflictive relationships built between migrants and non-migrants. Through qualitative thematic analysis, the association between physical distance and virtual co-presence is explored in the experiences and perceptions of three groups of Ecuadorians…
Publicidad ilícita en la mira
Using quantitative analysis, complaints received by the Observatorio de la Imagen de las Mujeres (Monitoring Centre for the Portrayal of Women) during the period of 1999-2009 have been studied. This is with the objective of understanding the evolution of content that has been classified as unlawful advertising in the framework of article 3 of the General Advertising Law, 10 reports have been examined. The results show that in the Spanish advertis…
Unlawful advertising in the spotlight
Using quantitative analysis, complaints received by the Observatorio de la Imagen de las Mujeres (Monitoring Centre for the Portrayal of Women) during the period of 1999-2009 have been studied. This is with the objective of understanding the evolution of content that has been classified as unlawful advertising in the framework of article 3 of the General Advertising Law, 10 reports have been examined. The results show that in the Spanish advertis…
Publicidad ilícita en la mira
A través del análisis cuantitativo, en esta investigación se estudian las denuncias receptadas por el Observatorio de la Imagen de las Mujeres durante el período 1999-2009. Con el objetivo de conocer la evolución de los contenidos denunciados que, en el marco del artículo 3 de la Ley General de Publicidad, han sido catalogados como publicidad ilícita, se han examinado 10 informes. Los resultados muestran que en el panorama publicitario español, e…
Entre tecnología y distancias
Analyses of economic remittances have focused on the role of migrants as providers. This study broadens the concept of locating remittances at the emotional level as a key factor in the reciprocal and conflictive relationships built between migrants and non-migrants. Through qualitative thematic analysis, the association between physical distance and virtual co-presence is explored in the experiences and perceptions of three groups of Ecuadorians…
Publicidad ilícita en la mira
A través del análisis cuantitativo, en esta investigación se estudian las denuncias receptadas por el Observatorio de la Imagen de las Mujeres durante el período 1999-2009. Con el objetivo de conocer la evolución de los contenidos denunciados que, en el marco del artículo 3 de la Ley General de Publicidad, han sido catalogados como publicidad ilícita, se han examinado 10 informes. Los resultados muestran que en el panorama publicitario español, e…
Publicidad ilícita en la mira
Using quantitative analysis, complaints received by the Observatorio de la Imagen de las Mujeres (Monitoring Centre for the Portrayal of Women) during the period of 1999-2009 have been studied. This is with the objective of understanding the evolution of content that has been classified as unlawful advertising in the framework of article 3 of the General Advertising Law, 10 reports have been examined. The results show that in the Spanish advertis…
Unlawful advertising in the spotlight
Using quantitative analysis, complaints received by the Observatorio de la Imagen de las Mujeres (Monitoring Centre for the Portrayal of Women) during the period of 1999-2009 have been studied. This is with the objective of understanding the evolution of content that has been classified as unlawful advertising in the framework of article 3 of the General Advertising Law, 10 reports have been examined. The results show that in the Spanish advertis…
Las prácticas profesionales de la comunicación y las relaciones públicas de las ONG internacionales ante la crisis del Covid-19
La pandemia de la Covid-19 ha forzado a los profesionales de la comunicación y las relaciones públicas de las organizaciones no gubernamentales a desarrollar nuevos roles, especialmente, en el contexto económico y social post-confinamiento en México. Este estudio revisa sus nuevas funciones y cuáles son los desafíos a los que se enfrentan por la pandemia. Se basa en la experiencia de los profesionales de Amnistía Internacional, Cáritas Mexicana, …
Entre tecnología y distancias
Analyses of economic remittances have focused on the role of migrants as providers. This study broadens the concept of locating remittances at the emotional level as a key factor in the reciprocal and conflictive relationships built between migrants and non-migrants. Through qualitative thematic analysis, the association between physical distance and virtual co-presence is explored in the experiences and perceptions of three groups of Ecuadorians…
Violencia contra las mujeres en las noticias de portada
Tomando como referencia el esquema de los tres mensajes, propuesto por Roland Barthes, se analizan las portadas de dos periódicos ecuatorianos (uno generalista y otro sensacionalista) para conocer cómo presentaron en sus portadas una noticia sobre una violación a una adolescente en un autobús escolar. Los hallazgos sugieren que las imágenes invisibilizan desde la presencia y que el lenguaje lo hace desde la negación de la agencia de las mujeres
The glass ceiling effect in Spanish advertising creative departments
The representation of women in advertising creative departments has been studied worldwide. The findings have shown a low representation that does not favor the emergence of a critical mass of women, who could contribute with alternative visions to make advertising more inclusive. The underrepresentation, above all, occurs in managerial positions where they do not usually reach 35%. This study aims to update and report quantitatively on the pheno…
I can hug her with my eyes
This paper explores how the accessibility to and appropriation of information and communication technologies (ICT) has enabled a group of Ecuadorian transnational families to virtualize their expressions of affection. A thematic analysis was applied to examine 41 interviews with a) Ecuadorian migrants who live in Spain, b) relatives of migrants who remain in Ecuador, and c) migrants who have returned to Ecuador while some of their family members …
Patriarcado digital
Con base en el modelo piramidal para explicar la violencia contra las mujeres, mediante el análisis de contenido temático, se categorizan 2.140 comentarios en 12 noticias (sobre una violación grupal y un feminicidio) publicadas en las fanpages de Facebook de tres periódicos ecuatorianos. Se analiza el posicionamiento de mujeres y hombres frente a la violencia directa o visible, para comprender cómo la reconfiguran en simbólica o invisible. Los ha…
Political science (6 works) · Psychology (5 works) · Advertising and Communication Studies (4 works) · Art (4 works) · Humanities (4 works) · Social Psychology (4 works) · Advertising (3 works) · Business (3 works) · Social Psychology (3 works) · Computer Science (2 works)