Carla Ruiz-Mafe

Biographic Data

ID3544174
NAMECarla Ruiz-Mafe
GIVEN NAMESCarla
FAMILY NAMERuiz-Mafe
SIGNATURERUIZ-MAFE C
AFFILIATIONSUniversitat de València
ORCID0000-0002-5051-868X
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS7
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2024
H-INDEX1

  • I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Enrique Bigné, Rafael Curras-Pérez et al.ARTICLECurrent Issues in Tourism2024

    Virtual visits are a particularly useful way to learn about heritage tourism destinations. This article examines three design variables (i.e. technology interface: web browser vs. virtual reality device; creative style of information: textual vs. pictorial; and presence of historical reconstructions: yes vs. no) of a virtual visit to identify their influence on perceived informativeness and intention to recommend a destination. We performed a 2 ×…

  • Furnishing your home? The impact of voice assistant avatars in virtual reality shopping

    Open AccessEnrique Bigné, Carla Ruiz-Mafe et al.ARTICLEComputers in Human Behavior2024

  • How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Open AccessEnrique Bigné, Carla Ruiz-Mafe et al.ARTICLETechnological Forecasting and…2024

    The purpose of this research is to assess how digitalized information posted on social media about tourism destinations (TDs) impacts on consumers, with a particular focus on the role of brand familiarity and the source type and content style of online reviews. Two studies were conducted. First, using an online survey-based 2 × 2 × 2 experimental design with a sample of 548 consumers, we examined the interaction effects of review content style, b…

  • Visual attention paid to negative comments in cause-related posts

    Alberto Badenes-Rocha, Enrique Bigné et al.ARTICLEInternational Journal of…2022

    The goal of this study is to explore how the execution style (product vs. cause) and the emotionality of pictures in brand-generated cause-related marketing (CRM) posts accompanied by negative user comments impact on visual attention. A between-subjects eye-tracking-based experiment was conducted in which 123 participants were exposed to CRM posts published by a fast-food restaurant. The findings showed that the text in CRM posts attracts longer …

  • Pictorial content, sequence of conflicting online reviews and consumer decision-making

    Open AccessEnrique Bigné, Kalliopi Chatzipanagiotou et al.ARTICLEJournal of Business Research2020

  • Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México

    Open AccessSilvia Sanz Blas, Carla Ruiz-Mafe et al.ARTICLEInnovar2014Cited by: 1References: 6

    Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…

  • Explaining Internet dependency

    Open AccessCarla Ruiz-Mafe, Carla Ruiz Mafé et al.ARTICLEInternet Research2006Cited by: 6References: 9

    Purpose To analyse key drivers of Internet dependency and its impact on willingness to purchase online. Design/methodology/approach The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, Internet exposure, online experience and Internet affinity on Internet dependency is analysed together with behavioural changes deriving from Internet dependency (willingness to purchase online). Findings Data…