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Ivan Alonso Montoya-Restrepo

Biographic Data

ID3544377
NAMEIvan Alonso Montoya-Restrepo
GIVEN NAMESIvan Alonso
FAMILY NAMEMontoya-Restrepo
SIGNATUREMONTOYA-RESTREPO I A
AFFILIATIONSUniversidad Nacional de Colombia
ORCID0000-0003-0959-3466
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS1
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1985
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Limitations in Exploration and Exploitation Processes during the Emergence of Strategic Decision-Making

    Open Access•Juan Esteban Hernández Betancur, Juan Ignacio García-Valdecasas Medina et al.•ARTICLE•Innovar•2025•References: 4

    Decision problems and their relationship with the moments in time is a theme to be explored in the strategy studies field. In fact, several scholars conceptualize strategy from a decision-making perspective, framing it as a sequence of interconnected decisions that involve the allocation of resources necessary for implementation. One way to understand the timing of strategic decisions is through the lens of deliberate versus emergent strategies. …

  • Lovemark effect

    Open Access•Ivan Alonso Montoya-Restrepo, Javier A Sánchez-Torres et al.•ARTICLE•Innovar•2020•Cited by: 1•References: 7

    The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were explored. In addition, an empirical study was carried out and applied to a sample of 257 participants at the National University of Colombia (UNAL), one…

  • Comprensión del concepto de emergencia, desde el aporte de Holland, Kauffman y Andrade

    Open Access•Ivan Alonso Montoya-Restrepo, Iván Alonso Montoya Restrepo et al.•ARTICLE•Innovar•2015•References: 1

    Los procesos evolutivos están vinculados con el problema de la emergencia, la cual suele entenderse como una "aparición", que es explicada desde concepciones diferentes. Por una parte, en el programa de investigación de Holland en sistemas complejos adaptables (SCA), la adaptación de los agentes va a generar complejidad y emergencias. En el aporte de Kauffman, se sugiere que la biosfera se fabrica por sí misma, mediante la emergencia y persistent…

  • La ecología

    Open Access•Iván Restrepo, Ivan Alonso Montoya-Restrepo•ARTICLE•Revista Mexicana de Sociología•1985

  • Lovemark effect

    Open Access•Ivan Alonso Montoya-Restrepo, Javier A Sánchez-Torres et al.•ARTICLE•Innovar•2020•Cited by: 1•References: 7

    The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were explored. In addition, an empirical study was carried out and applied to a sample of 257 participants at the National University of Colombia (UNAL), one…

  • La ecología

    Open Access•Iván Restrepo, Ivan Alonso Montoya-Restrepo•ARTICLE•Revista Mexicana de Sociología•1985

  • Comprensión del concepto de emergencia, desde el aporte de Holland, Kauffman y Andrade

    Open Access•Ivan Alonso Montoya-Restrepo, Iván Alonso Montoya Restrepo et al.•ARTICLE•Innovar•2015•References: 1

    Los procesos evolutivos están vinculados con el problema de la emergencia, la cual suele entenderse como una "aparición", que es explicada desde concepciones diferentes. Por una parte, en el programa de investigación de Holland en sistemas complejos adaptables (SCA), la adaptación de los agentes va a generar complejidad y emergencias. En el aporte de Kauffman, se sugiere que la biosfera se fabrica por sí misma, mediante la emergencia y persistent…

  • Lovemark effect

    Open Access•Ivan Alonso Montoya-Restrepo, Javier A Sánchez-Torres et al.•ARTICLE•Innovar•2020•Cited by: 1•References: 7

    The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were explored. In addition, an empirical study was carried out and applied to a sample of 257 participants at the National University of Colombia (UNAL), one…

  • Limitations in Exploration and Exploitation Processes during the Emergence of Strategic Decision-Making

    Open Access•Juan Esteban Hernández Betancur, Juan Ignacio García-Valdecasas Medina et al.•ARTICLE•Innovar•2025•References: 4

    Decision problems and their relationship with the moments in time is a theme to be explored in the strategy studies field. In fact, several scholars conceptualize strategy from a decision-making perspective, framing it as a sequence of interconnected decisions that involve the allocation of resources necessary for implementation. One way to understand the timing of strategic decisions is through the lens of deliberate versus emergent strategies. …

Business (2 works) · Psychology (2 works) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Brand awareness (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Brand names (1 work) · Chaos, Complexity, and Education (1 work) · Competitive and Knowledge Intelligence (1 work)

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